FEPE OOH News 7th February 2019

FEPE OOH News 7th February 2019



FEPE: FEPE International Technology and Innovation Award winner to be chosen by Dubai Congress delegates

For the first time the winner of the FEPE International Technology and Innovation Award will be chosen by delegates at the annual Congress.

The FEPE judging panel chaired by Executive Director John Ellery, will choose the best three submissions for the annual Technology and Innovation award who will then be invited to present to delegates on the afternoon of the first full day of this year’s Congress programme, May 2. The Congress is to be held at the Dubai Intercontinental Hotel, Festival City from May 1-3.

The top three Award submission teams will have five minutes to make their case and then delegates will vote for the winner.

FEPE International Executive Director John Ellery says: “Technology and Innovation is a very important award at FEPE, the more so since the industry is changing so rapidly with technology and innovation key drivers.

“This new Award format gives the top three submissions the opportunity to make their case in person and delegates the opportunity to have their say for the first time. It will be an exciting and forward-looking new feature in a compelling Congress programme.”

Last year’s Technology and Innovation Award went to Daktronics (pictured) for its ground-breaking work on Ocean Outdoor’s iconic new Piccadilly Lights in London.

The closing date for Nominations is March1st. Nominations are open to FEPE members and OOH National Associations.  All Nominations should be sent to Richard Saturley richard@worldooh.org.  Details of all the FEPE awards and the nomination form are available at www.worldooh.org.


UK: Ocean launches eco fashion label with VIN + OMI

Ocean is launching a limited edition label at London Fashion Week on February 14 in a collaboration with the world leading eco fashion studio VIN + OMI.

The fashion label, the first from a UK outdoor media owner, will launch with men’s and women’s accessories made entirely from used vinyl panels taken from Ocean’s advertising displays.

This is a long-term partnership in which all Ocean vinyls will be repurposed, turning it into a zero-waste business. This reflects Ocean’s mission to remain at the vanguard of the out of home industry. Ninety-five percent of its estate is purely digital.

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UK: Will Clear Channel join the OOH acquisition fray as it prepares for independence?

Out of home giant Clear Channel is finally to escape from the clutches of US radio operator iHeart Media which is restructuring to escape huge debts (a mere $20bn) incurred by private equity “investors.” Clear Channel is best known for its Adshel street furniture.

William Eccleshare, who currently runs Clear Channel International outside the US, is to be the new CEO of Clear Channel Outdoor Holdings (CCOH). Eccleshare is the former boss of JWT London and BBDO and Y&R in Europe.

Also on the new CCOH board is MT Rainey, co-founder of Rainey Kelly Campbell Roalfe which Y&R bought 20 years ago to revitalise its London operation (which it did) but whose wider ambitions were scuppered by Y&R’s subsequent sale to WPP, for a scarcely credible now $4.7bn. Rainey is credited with introducing account planning to the US in her stint at Chiat/Day.

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UK: Mindsets and digital OOH - influencing change by audience mindset and behaviour

Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of Home (DOOH) weekly reach.

The reasons for this digital renaissance include repeated findings that DOOH has a strong impact on campaign effectiveness. Recent analysis by the IPA indicated that adding digital to an OOH plan doubles long term business effects, while Ocean Neuroscience highlighted the 2.5 times greater impact of Full Motion to Static OOH

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UK: DOOH Campaign On Listener Interests And Habits

This is an interesting, data-driven campaign put together by the UK’s Grand Visual for the streaming music service Spotify – using digital boards to show the much-varied musical tastes and listening habits of subscribers.

The campaign creative features things like a user’s profile picture alongside a breakdown of how they have listened to music in 2018. The live data was managed and distributed to media owners via OpenLoop.

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France: JCDecaux SA, the number one outdoor advertising company worldwide, announced today its revenue for the full-year 2018.

JCDecaux SA has announced its revenue for the full-year 2018.

H1 2018 result highlights were as follows:

Adjusted revenue down -0.5% to €1,643.3 million
Adjusted organic revenue up +4.0%, with an accelerating Q2 at +4.9%
Adjusted operating margin of €214.4 million, down -15.9%
Adjusted EBIT, before impairment charge, of €82.8 million, down -28.1%
Net income Group share of €57.5 million, down -22.4%
Adjusted free cash flow of €43.2 million, up +43.5%
Adjusted organic revenue growth rate expected to be up around +7% in Q3 2018
Paris, July 26th, 2018 - JCDecaux SA 

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USA: Nancy Fletcher, OAAA President & CEO, to Retire

OAAA announced today that Nancy Fletcher, one of the longest-serving leaders of a national trade association, will step down as president and CEO at the end of 2019, after leading the association for nearly three decades.

Fletcher will be honored in May at the industry’s annual conference in Las Vegas, said Sean Reilly, CEO of Lamar Advertising Company and OAAA’s chairman of the board.

“Nancy Fletcher is revered in the advertising world,” said Bob Liodice, CEO of the Association of National Advertisers (ANA). “We all could take lessons from Nancy in forging industry unity, adapting to change, and advocating effectively.”

In 2016, Fletcher received the Lifetime Achievement Award from the international out of home media group FEPE International.

During her tenure, the US out of home (OOH) advertising industry tripled revenues, underwent an unprecedented digital transformation, won in Congress, and transformed its image with advertisers and the public. Fletcher helped guide the successful rollout of digital billboards, the growth of OOH formats beyond billboards, and the synergistic connection between OOH advertising and online, mobile, and social media. 

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USA: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project

I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.

So, of course, she should get her own reality show. And Snap is pulling out the big guns to promote her Snap Original show, Bringing up Bhabie, with an AR-enabled billboard on the prominent Sunset Strip along with the debut of a Bhad Bhabie single via an AR Lens Challenge.

On Friday, the company revealed a trailer for the series and a billboard at 8544 Sunset Strip, an area that has become the most most expensive for billboard media buys outside of New York's Times Square.


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USA: Not TV ads, but billboards are the talk of America during Super Bowl

In the days leading up to the Super Bowl, the talk typically turns to the TV commercials that will run during the Big Game.

Yet, even before the first kick of Super Bowl LIII, the buzz is less on the TV spots and more on the innovative billboards cropping up along the coasts. The billboards are even dominating more airtime than the TV commercials uploaded ahead of the game (yes it has become customary to upload Super Bowl TVCs before the game).

The noise is being caused by the billboards that surround the Atlanta stadium where the game will take place.

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India: Media Expo to host inaugural conference

Media Expo 2018 Mumbai scheduled from 21 February (Thursday) to 23 February (Saturday) will have top brands exhibiting at the Bombay Convention and Exhibition Centre, Mumbai. In addition, Messe Frankfurt the organisers of the show will host the first edition of the Signage, Outdoor Advertising - Technology and Innovation’ conference which will be hosted on 21-22 February 2019 at Hall 3, Bombay Exhibition Centre, Mumbai.

The conference focuses on the indoor and outdoor signs and advertising in the form of billboards, banners, volumetric letters, road signs, neon signs, poster, flags, digital, transit and much more. The conference will deliberate on adapting the latest technologies in signage and out of home advertising and discussing the progressive innovative solutions which captures the interest of the target audience in the crowd.

The key speakers are: Srikanth Ramachandran, founder and CEO, Moving Walls, who have been named in the first Unilever Foundry30 Southeast Asia and Australasia, a list of 30 companies most likely to affect technological change in the region. Srikanth has degrees in engineering and business and serves on the board of a few technology companies across Asia.

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Hong Kong: Marketing's great big 2019 forecast compilation

From digital and OOH advertising, to eCommerce growth, to tech and retail trends, as well as mobile app marketing,  as we go into the year of the pig here is a list of our 2019 forecast that will be helpful to set your marketing strategies this year.

1. What are the key drivers for the growth of digital advertising across Asia in 2019?

Better content, better use of data, and better internet connectivity. These are three key themes which will dominate the growth of digital advertising across Asia this year.

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India: Legal hoardings will be back in Bengaluru

The single judge bench of the High Court has quashed a BBMP order banning all outdoor advertising for one year. The BBMP had issued this order on August 6, 2018 even while the High Court was hearing a public interest litigation against illegal hoardings and plastic/flex banners. The latest order comes in a bunch of petitions filed by advertising contractors who had obtained a licence from the BBMP for outdoor advertising.

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