FEPE OOH News 8th December 2016

FEPE OOH News 8th December 2016



UK: Ocean Unveils Piccadilly Lights Transformation

Coca Cola and Samsung sign to new proposition

Piccadilly Lights, the world’s number one advertising location, is to undergo a complete transformation.

Ocean has won the contract to operate the central London landmark as part of a milestone upgrade of the iconic location to be undertaken by its owner, Land Securities.

Construction, which commences in January 2017, will see the current patchwork of screens replaced with a single state-of-the-art LED digital screen and live technology hub.

The 4K, 790 square metre screen, which will be the largest of its kind in Europe, will divide into six full and subtle motion segments, preserving the Lights’ famous mosaic appearance.

Read more

UK: Posterscope appoints Mindshare's Chris Daines as Chief Media Officer to drive innovation in OOH planning and buying

Posterscope has appointed Chris Daines, Head of The Exchange at Mindshare, into the newly created role of Chief Media Officer.

Daines will report to Posterscope MD Glen Wilson and will oversee the company’s media planning and buying operations, with a remit to further integrate OOH into clients’ media plans and lead innovation in the way that the medium is planned, bought and sold.

As Head of The Exchange at Mindshare, Chris Daines ran a team of over 200 people, planning and buying integrated campaigns across offline and online media and was responsible for Mindshare’s investment across TV, Press, Cinema, radio, on-line display, RTB, Mobile, Search, Radio, SEO and on-line video.

Glen Wilson said of the appointment: “We are excited to have someone of Chris’s pedigree join our team, his experience across the multimedia marketplace means he is ideally suited to support Posterscope’s continued leadership.”

Chris Daines added: “OOH is in a really exciting phase of growth, as data and digital technology increase the opportunity it offers brands to connect with people in the physical world. I’m really pleased to be joining Posterscope, who have long been a leader in the sector and whose pioneering and award winning approach to OOH offers me a great opportunity to drive the medium forward and help clients realise its full potential.”

The appointment will be effective from January 2017.

UK: The DailyDOOH Gala Awards announce winners

The fifth annual DailyDOOH Gala Awards took place on December 1st at Banqueting House. Among the winners was Primesight’s cinema D6 campaign for Pets at Home, created in collaboration with Posterscope and Carat, which won the Best Interactive campaign.

On winning the award Posterscope’s Sam Grant, Group Business Director enthused “The cinema environment provided an excellent opportunity to target the whole family. The interactivity of the screens capitalised on foyer dwell time, allowing us to provide a deeper level of brand engagement to our audience.”

Carat’s Alex Sturgess, Client Services Director said “This campaign was a fantastic means of connecting consumers with the brand in a playful and engaging manner, whilst simultaneously promoting responsible pet ownership by heightening awareness of the in-store My Pet Pals workshops.”

Read more

UK: Out-of-home media planning specialist OOH Yes formally announces brand launch

OOH Yes, the independent out-of-home media planning specialist, has officially confirmed its incorporation. The company – founded by Exterion Media’s former Agency & Trading Director, George Rossides – will provide a service that elevates brand stature through smarter planning, focusing particularly on the digitalisation of outdoor formats to provide businesses with integrated out-of-home marketing solutions.

OOH Yes believe there is an opportunity in the outdoor market to facilitate advertisers with greater targeting, flexibility and creativity in the planning of cost-effective outdoor campaigns. The company offers start-ups, SMEs and media agencies bespoke digital out-of-home marketing solutions on a regional, national and international scale, catering for the full suite of creative formats: from taxis, buses and the Tube, through to roadside billboards and ambient media.

Commenting on the incorporation of OOH Yes, Rossides said: “There’s never been a better time to bring a new specialist in OOH to the market. The outdoor industry has changed significantly over the last decade in concurrence with digital’s rise; the options now available to advertisers being more responsive, immersive and personalised than ever before.

Yet despite this, planning remains stuck in the past. OOH Yes brings a fresh, modern approach to the process of planning and buying bespoke outdoor campaigns, harnessing the latest behavioural trends and technological advancements to deliver genuine added value.”

UK: Bright Green Technology Wins Outdoor Project of the Year at the 2016 Lux Awards

The IMAX lighting project by Bright Green Technology was recognised as an outstanding example of innovation and change at the 2016 Lux Awards in London.

The judges selected the IMAX project as Outdoor Project of the Year following site visits and full evaluation of the shortlisted entries.

The award was presented on the 24th November at a Gala Dinner, in front of 850 lighting professionals.

Andy Clark, CEO of Bright Green Technology said: “I’m absolutely delighted. Our client is very pleased with the project; I think we’ve added something extra to an iconic building and we’re proud of our team. Winning such a prestigious award is an unexpected bonus for us all.”

UK: Exterion Media awarded Best Research Initiative at MRG Awards 2016

Exterion Media has won Best Research Initiative at the prestigious 2016 MRG (Media Research Group) Awards! The Exterion Media Research Team were also Highly Commended at this year’s ceremony for Best Research Team.

Read more


USA: Jeremy Male: “We’ll outperform GDP and we’ll outperform out of home.”

Outfront CEO Jeremy Male spoke yesterday at the UBS Global Media and Communications Conference. The webcast is on the Outfront website. Male was bullish on Outfront, saying at one point “we’ll outperform GDP and we’ll outperform out of home.” He estimated the company would build 120 digital billboards in 2017. Here’s a summary of his other comments.

On the relevance of outdoor in a digital world

Once again outdoor is right up there in potential growth rates…mobile video is number one, then cinema, then out of home. What we have in out of home is an increasing audience… …the fact that we have up on our inventory Facebook, Snapchat and Twitter and Google and Instagram is testament to the fact that they can use our medium to hit whatever medium they want.

Read more

USA: Clear Channel Outdoor: OOH is a Core Media Buy in the Digital Age

For the past several years, out of home advertising (OOH) has been a hotbed of innovation, embracing the rapidly changing demands of the digital age while continuing to delight consumers and broaden the medium’s appeal to advertisers.

With consumers spending 70 percent of waking hours outside the home, and more than 90 percent of purchases still made in the physical world, OOH is more relevant than ever. Unlike all other traditional media, the $7 billion OOH industry has realized 25 consecutive quarters of growth since the recession. From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment.

Read more

USA: First Ever Halo Display Engineered By Daktronics For Mercedes-Benz Stadium

The largest LED video display in all of sports has been designed and engineered, and is now being manufactured and installed, by Daktronics for Mercedes-Benz Stadium, home of the Atlanta Falcons and Atlanta United FC. This never-been-done-before, 360-degree halo display is a groundbreaking engineering innovation to be installed above the field as part of the stadium’s unique retractable roof structure.

A large, first-of-its-kind mega column LED display is also being installed in the stadium and stretches 101 feet from the first concourse level to the roof. Altogether, Daktronics will install more than 82,500 square feet of video displays at Mercedes-Benz Stadium.

”Daktronics is in a league of their own,” says Rich McKay, President of AMB Sports and Entertainment. “We selected to work with them because of their dependability known throughout the industry as well as the creativity they bring in crafting something that has never been done.”

The massive halo display measures 58 feet high by 1,075 feet in circumference – large enough for a helicopter to fly through – for a total of 61,900 square feet of display space. It will be more than five stories high and nearly three times larger than the largest display in professional football.

“We’re proud to provide Mercedes-Benz Stadium with this unique, visionary halo display,” said Daktronics CEO Reece Kurtenbach. “The project is a test of engineering and architecture coordination that showcases our company’s depth and capabilities. Increasingly, there is a desire to move beyond common rectangle shapes and Daktronics has been at the forefront of the creative use of LEDs. We are equipped to be a valuable partner with our customers for complete solutions, no matter what their aspirations may be for their venue, their display systems and overall experience for their fans.”


Australia: Crown Lager lights up the streets with APN Outdoor this Christmas

APN Outdoor, Carlton & United Breweries (CUB) and their media agency MediaCom Melbourne have got into the Christmas spirit together by lighting up Crown Lager billboards with fairy lights as part of their “Celebrate Christmas with a Crown” campaign.

Two major arterial sites in Sydney and Melbourne have been lit up with festive lights in the lead up to Christmas with the sites facilitating more than 2.7 million contacts over the month.

Read more

Australia: Out-of-Home Revenue Momentum Continues In November

The Out-of-Home (OOH) industry has reported a net media revenue of $84.4 million for the month of November, an increase of 12.5 per cent from the same month last year, which posted a net media revenue of $75.0 million.*

Year-to-date media revenue has increased by 15.8 per cent, tracking at $709.5 million, up from $612.7 million* for the same time last year.

Digital Out-of-Home media revenue makes up 39.9 per cent of total media revenue, up from 27.7 per cent for the same period last year.

Read more

Australia: QMS Announces Strategic Investments In Sports Digital Outdoor Media

QMS Media Limited announced its entry into the attractive sports-venue advertising segment through a number of investments that expand and enhance its existing premium digital outdoor media portfolio across Australia and New Zealand.

Total investment of $22.4 million to acquire the following equity interests and to fund the development of new digital signage by the target companies:

Read more


Nigeria: APCON cracks down on unlicenced practitioners, chides MIPAN

Worried by the activities of illegal practitioners and unlicensed organisations infiltrating the outdoor advertising industry in Nigeria, the Advertising Practitioners Council of Nigeria (APCON) has embarked on enforcement and crack down on the illegal practitioners.

The enforcement, which commenced some months ago, has moved to military cantonments and Police barracks across the country.

The Guardian gathered the military establishments have also issued a one-month notice to agencies that own advertising hoardings within the barracks to secure all the necessary documentations from their sectoral body, the Outdoor Advertising Association of Nigeria (OAAN).

Read more


India: Posterscope named OOH agency of the year at Global Marketing Excellence Awards

Posterscope India, the out-of-home agency from Dentsu Aegis Network, bagged the Outdoor Agency of the Year title at the Global Marketing Excellence Awards. The award event was organised as part of the third World Marketing Congress held at Taj Lands End in Mumbai on 24 and 25 November.

With more than 30 awards in its kitty, this year has been a remarkable one for Posterscope India. Haresh Nayak, regional director, Posterscope Asia Pacific and managing director, Posterscope group India said, “I am extremely humbled to see Posterscope India win such recognition at a global level. Such wins give us motivation to work hard for our clients and garner appreciation for our work across the industry.

I hope we continue to work at this pace and even more, and produce fantastic work for our clients in the future.”

Read more