FEPE NEWS

UK: Posterscope announced as new FEPE Platinum Sponsor

Out-of-home (OOH) communications agency Posterscope announced today its new platinum sponsorship with FEPE International.

Annie Rickard, Global President of Posterscope Worldwide said, “What impresses me about FEPE is the ability of the organisation to bring together the OOH industry from around the world. “There is an opportunity for us all to collaborate and work towards a consistent global approach for OOH. As we move into the digital economy, the more we can share with each other around the world, the better the value we can create for advertisers.”

FEPE President Matthew Dearden said, “We’re thrilled to announce our partnership with Posterscope. Their global influence, excellent campaigns and innovation in the OOH space makes them the perfect partner to work with to roll out our global initiatives.

“Posterscope’s Global President Annie Rickard has led the transformation of Posterscope from a UK poster specialist into a major global force in all aspects of OOH. Her contribution to OOH was recognised by FEPE at the Leadership Award at our 57th congress in Barcelona this year and we’re looking forward to collaborating with Posterscope, bringing her wealth of knowledge and experience.”

Posterscope join existing FEPE platinum sponsors Prismaflex, Ayuda and Daktronics.

Spain: Real Madrid Turns to Daktronics for Curved LED Video Displays at Bernabeu Stadium

Real Madrid FC, one of the world's most valuable and storied football clubs, has turned to Daktronics, the world leader in manufacturing and installing LED video displays, for new curved video displays that were installed this summer in historic Santiago Bernabeu Stadium located in the heart of Madrid, Spain.

UK: Clear Channel UK realigns its commercial structure to reflect the organisation’s digital future

Clear Channel UK has announced a restructure of its commercial operations to reflect the rapidly changing media landscape.

Under the new structure, all digital sales and creative services will be aligned in a single department. The move sees Clear Channel’s super premium brand Storm and creative services team Create joining a single National Sales operation alongside Clear Channel’s iconic Adshel brand and rapidly expanding retail proposition.

Clear Channel’s CMO, Sarah Speake will be leaving Clear Channel. Over the past 18 months, Sarah has transformed Clear Channel’s marketing approach, successfully clarifying the organisation’s brand strategy, raising Clear Channel’s profile through industry events, thought leadership initiatives and key hires in the areas of Research, Insight and Design.

Ukraine: The 4th Kiev International Out-Of-Home Forum

The 4th Kiev International Out-Of-Home Forum will be held in Kiev on Thursday October 6th at Ramada Encore Kiev.

The Forum's key-note is the interaction of “real” and “digital” worlds. It will be unfolded within the framework of effective model of communication and development of harmonious urban space.

The Forum title is SENSE OF REALITY.

The Out-Of-Home Forum traditionally brings together key experts in the field of marketing and social communications, representatives of municipalities and NGOs.

This year Out-Of-Home Forum will be held in a new format and discussions will be conducted in two batches: the “effectiveness of out-of-home media in marketing communications” and “out-of-home as a harmonious part of the urban space.”

This will extend the scope of the discussion and increase the interaction of experts from the field of marketing communications with urban planners and managers, and thereby make the Forum more interesting and important event.

Mark Flys of FEPE, Bob Wootton of DeConstruction and David Payne of Mediabridge are all scheduled to appear.

Delegate fees for FEPE International members will be absorbed by organizers.

Programme

Contact information: Andrey Dyakonov, PR Manager at Prime Group, forum@out-of-home.ua

Belgium: Robert Madelin receives EASA’s “Best Practice Award” for his outstanding efforts to the development of effective self-regulation

At EASA’s Executive Meeting, which took place on 15 September 2016, EASA members came together to honour Robert Madelin with a Best Practice Award for his outstanding efforts and dedication to the development and promotion of the role and practice of effective self-regulation.

Robert Madelin has been a British Civil Servant since 1979 and has served the European Commission since 1993, for example as Director General of DG CONNECT and Director General for Health and Consumer Policies.

UK: Route doubles investment in data to provide greater insight as out-of-home goes digital

Route renewed until 2023 with funding of over £20 million from the OOH industry Route, the audience research body for out-of-home advertising in Great Britain, has commissioned an expanded and renewed six-year research project, which will provide even more rich and sophisticated data to the industry, as media owners continue to invest in digitisation.

Route produces audience estimates for out-of-home advertising and the data published tell subscribers how many people see an advertising campaign as well as how often they do so. The audience can be broken down in many segments including age, class, lifestyle and shopping habits. The information is used as the currency for planning, trading and evaluating advertising investment in the medium.

Ireland: Love Irish Food offers €70k in out of home ads

The Love Irish Food brand development awards run in tandem with Exterion Media offers one lucky group member €70,000 in out of home (OOH) advertising space. Running for its fifth year, the brand will get two weeks’ exposure across Exterion Media’s retail six sheet portfolio, PurchasePoints and across their retail digital network. The campaign includes print production and digital animation for broadcasting on the company’s retail digital network.

USA: Peace Through Strength: Why Industry Political Involvement is Important

Ken Klein, OAAA Executive Vice President, Government Affairs

The election will produce a new Congress, with new leaders and new members on key committees.

Elections remind us of the last clause in the First Amendment — perhaps overshadowed by its protection of free speech – that protects the right to “petition the government for the redress of grievances.”

This right — to make our case to government — is vital to regulated industries.

What has been the result of our advocacy in Congress? I submit that we, as an industry, have earned peace through strength.

USA: Jeremy Male on Outfront’s growth initiatives

Outfront Media’s Chairman & CEO Jeremy Male appeared at Goldman Sach’s Communacopia 2016 yesterday. You can hear his entire talk by follwing the link below. Insider summarizes Male’s thoughtful and wide-ranging comments as follows:

Revenue healthy.
Little political.
Rates rising.
Data, geofencing and small cell deployment revenues small but promising.
Steady as she goes on acquisitions and digital billboard deployments..

USA OUTFRONT Media Awarded Advertising Rights By The Massachusetts Bay Transportation Authority

Award solidifies OUTFRONT Media's leading position in transit advertising and provides platform for scaled ON Smart deployment

OUTFRONT Media Inc. announced today that the board of the Massachusetts Bay Transportation Authority (the "MBTA") has, subject to a definitive agreement, granted OUTFRONT Media the right to advertise on the MBTA's subways, buses and commuter rail. These new assets will include bus sides and subway media posters, and will be located primarily in Boston.

The partnership will include the deployment of ON Smart, OUTFRONT Media's digital advertising platform, which will present new opportunities for the MBTA to scale its advertising revenue and provide intelligent communications to its riders.

USA: When in Doubt, Follow the Yellow Brick Road

Stephen Freitas, OAAA Chief Marketing Officer

The classic fantasy Wizard of Oz features a common worry of today’s real world: something new and strange can appear around every bend, which seems daunting.

The out of home (OOH) industry faces change at every turn. But the new characters in the OOH narrative turn out to be good.

Data, mobile phones, and digital hardware will sustain us, not confound us. Data is at the heart of proving value Data lets us find groups, which is powerful today and will be more powerful tomorrow.

Australia: goa offers Australian charities $1,000,000 of free media space in 2017

In 2016, Brisbane Festival, MDA, St Vincent de Paul and Museum of Brisbane were given access to over $1,000,000 of media space which has and will continue to help these community organisations reach hundreds of thousands of people. The Community Partnerships Program (CPP) is an initiative of veteran out-of-home provider goa, and now the Queensland based media company is calling community organisations and charities to pitch some engaging and creative ideas for next year’s campaign.

The application process is simple; goa has provided a creative brief that can be easily accessed on their website. Charities can then pitch their campaign idea which, if chosen, could result in thousands of dollars worth of media space throughout goa’s vast network of billboards. The brief asks for the charity’s mission statement and details on the day to day functions of the organisation, as well as further information on the creative concept and the rationale behind it - goa will choose only the most creative and innovative candidates to ensure maximum reach and efficiency.

South Africa: Barry Sayer recognised as Media Owner Legend at MOST Awards 2016

Barry Sayer, the Director & non-Executive Chairman of JCDecaux sub-Saharan Africa Holdings, was recognised as the Media Owner Legend 2016 at the 8th Annual MOST Awards in Johannesburg on Tuesday 13 September.

Barry was lauded for his long, active and exemplary journey in the out-of-home advertising space, whether based in South Africa or in England.

Sayer, recognised as a doyen of out-of-home (OOH) media, was instrumental in the brokering of the recent sale of Continental Outdoor Media to JCDecaux in his role as Executive Chairman. He was president of FEPE International for a number of years.

South Africa: Provantage Media Group and Outdoor Network announce merger

Provantage Media Group (PMG) and Outdoor Network (ON) are pleased to announce the merger of their respective out-of-home media operations. The merger, which has been approved by the Competition Commission, sees Provantage Media Group taking up the major shareholding in Outdoor Network. The balance of the shares in the company will be held by Sanlam Private Equity.

Rwanda: Kigali, A flourishing city that said no to billboards

Can you imagine Kigali city without billboards, business signs or posters? An urban landscape with absolutely no advertising displayed anywhere? The question is did this ‘billboards ban’ cause widespread panic and losses to local firms? The truth is, it didn’t. Instead, experts say the move has actually encouraged many local companies to reassess their advertising campaigns and find new and creative ways to reach their clients.

Kenya: Biggest LED screen in East Africa switched on in Nairobi

Primedia OOH Africa recently launched a new Super-LED screen in the heart of Nairobi, Kenya’s capital city and the economic hub of East Africa.

The screen measures 12m x 9m, and is the largest to be installed anywhere across Kenya, Tanzania and Uganda. (To put the size in context, the screen is 33% larger than the 4.5m x 18m Super-LED screens found on the N1 and M1 Highways in Johannesburg and Centurion).

“Located on the busy Uhuru highway leading into the Nairobi central business district, just north of the University of Nairobi’s main campus, the Super-LED screen is a first for Kenya with its world class technology, reliability and innovative booking options,” says Patricia Menge, General Manager for Primedia Kenya. It is manufactured by the world’s premier LED manufacturer, Daktronics, a South Dakota based company whose screens appear everywhere from Piccadilly Circus to Times Square, and which has previously supplied many of the LED screens for events such as the Olympics.

“The Super-LED’s launch has been met with excitement by our clients both in South Africa and in Kenya,” says Peter Lindstrom, Sales Executive for Primedia Outdoor. “The size, location and versatility offered by digital technology combine to make this a fantastic inclusion to our East African holdings.”

ASIA NEWS

Singapore: Interactive OOH panels invite passersby to give Narelle Kheng a Coke

Coca-Cola has partnered with influencer Narelle Kheng (Sam Willows) to connect with Singaporean young people for its ‘Coke uplifting breaks’ campaign.

The campaign plays out across Clear Channel’s Play digital panels, where commuters will be prompted by a message, “Grab a Coke and perk up her afternoon!” followed by instructions to tap the Coke bottle to bring it closer to Kheng.

A video is triggered showing Kheng waking up to the Coke moment, delighted and refreshed. Commuters are then invited to take a selfie with her and send their personal emails.

India: Pioneer Publicity wins rights to new inventory in Pune and Kolkata

Pune-based Pioneer Publicity has won the rights to six gantries in Pune as well as a further 148 bus shelters in Kolkata. Sunil Vasudeva, Director of Pioneer Publicity, confirmed the news to exchange4media.

FEPE Out of Home News 22nd Sept 2016