EUROPE NEWS

UK: blowUP Media Launches Largest Advertising Site in the UK!

This new blowUP site is positioned directly opposite the Royal Liver Building, the iconic symbol of Liverpool and once the tallest building in Europe.

It stands at a staggering 975m², the largest single elevation advertising space to date in the UK. Overlooking the Strand dual carriageway, this site receives a heavy traffic flow into and out of Liverpool throughout the day.

The new site is in a central location within a 5 minute walk is the Tate Liverpool, the historic Albert Dock and Liverpool ONE, a 1.5 million sq ft shopping and leisure mall.

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Sweden: Sweden’s Zetadisplay buys up Norwegian Competitor Prontotv

The Swedish digital signage firm ZetaDisplay announced today it has completed a deal to acquire ProntoTV AS, which is touted as the largest digital signage supplier in neighbouring Norway. The company paid NOK 75 million (about$9.10 million USD) on a “debt-free basis” plus an earnings-based supplemental purchase price in a maximum amount of NOK 25 million, which the announcement says will be paid out at the beginning of 2018.

UK: Iconic London Projections to Promote New Charlotte Tilbury Fragrance

To coincide with the launch of the new Charlotte Tilbury fragrance, MKTG implemented guerrilla projections across London.

The campaign targeted landmark sites as well as iconic London scenes to maximise the impacts and cover as many locations as possible across the capital.

Photographs were captured at each location and shared through social and online media.

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France: Newspaper kiosks in Paris to get the digital treatment from 2017

As of next year, 360 of Paris’ media kiosks are to be modernised with digital self-service and recharging functions. An additional 100 kiosks are to receive external DooH touch screens.

Digitalisation knows no boundaries: even the classic Paris street defining newspaper kiosks are to receive the digital treatment. Operator MédiaKiosk has extended the contract for the design, management and marketing of the dark green Media Kiosks from July 2016 by another 15 years.

JCDecaux holds an 82.5% share in MédiaKiosk, with Presstalis (5%) and the three media houses Le Figaro (5%), Le Monde (5%) and Altice Media (2.5%) making up the rest of the share.

UK: Norwich City FC and ADI Transform the Matchday Experience with World Football’s First Revolving LED Stadium Screen

ADI have installed a ground-breaking new stadium screen at Carrow Road, the home of Norwich City Football Club, helping to transform the matchday experience for fans in the stadium.

The new Epoch 400, a 45m2 high resolution screen which measures a huge 400 diagonal inches, is literally a ‘revolution’ in screen technology.

The new Epoch screen, which is the first of its kind in world football, has the ability to revolve between portrait and landscape formats to suit different forms of content.

Fans can see pre-game stats, news, player profiles and team line ups delivered in a larger portrait format, with players displayed at a huge 9 metres in height.

Ahead of kick-off, the screen revolves to become a traditional landscape display, allowing fans to follow the match and view replays throughout the game.

USA: Out-of-home advertising up 4.1% in Q2 2016

Out-of-home advertising revenue rose 4.1 percent in the second quarter of 2016 compared to the previous year, accounting for $2.35 billion, based on figures released in a press release by the Outdoor Advertising Association of America.

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.

Paraguay: Paraguay’s largest local network of indoor and outdoor displays converts to BroadSign’s platform

BroadSign International, LLC has been selected by Paraguay’s largest local digital out-of-home network, JWF Group, to power its network of displays. Conversion to the BroadSign Core CMS will begin with nine digital billboards and extend to indoor LED screens located in retail, restaurants, malls, airports and bus stations. The ad-based network runs campaigns for customers such as Coca-Cola, Samsung, Huawei, Land Rover and Volvo.

“JWF Group selected BroadSign’s digital signage platform upon a competitive comparison of providers. Of the platforms I tested, almost all did not fulfill my expectations due to lack of understanding of the advertising industry,” said Enrique Aquino, IT Manager at JWF Group. “Unlike other platforms, with BroadSign we can “say ‘no’ to playlists”, which helps reduce errors through automated management of complex content scheduling. Our customers are eager to play dynamic content based on triggers and conditions, and BroadSign has the ability and flexibility to enable this, along with category separation and detailed proof of performance reports.”

USA: AdAge is Half-Right About Driverless Cars, But It’s the Wrong Half...

We had to laugh at the badly reasoned article in Advertising Age last week from Carrot Creative’s VP-Communications Len Kendall, “The Next Big Mobile Ad Platform -- Your Car.”

We think Len is late to the party -- your car’s not the “next big mobile ad platform,” Len, it’s already here and being capitalized upon. This is an example of a myopic digital agency bias that embraces technology simply for technology’s sake while ignoring what’s already been proven to work, to the point of being painfully unaware of the huge strides that have already been made on the out-of-home platform and the businesses springing up around it.

Australia: oOh!media Powers Ahead With National Roll-Out Of Digital Large Format Signs

Leading Out Of Home advertising company oOh!media is racing ahead of expectations in its rollout of digital large format signs in premium roadside locations across Australia.

Since the beginning of 2016, oOh! has grown the number of digital large format roadside sites from 26 to 41. Including locations approved for construction, the total is set to rise to 50 by the end of the year.

Australia: Affinity uses data to drive ADMA Global Forum attendance

Affinity and Ooh!Media used hyper-targeting and personalised outdoor advertising to target the country's leading marketing executives.

The campaign is an Australian outdoor advertising first and saw Affinity overlay data from ADMA, Ooh!Media and the top 100 biggest advertising spenders to identify prospective delegates for its Global Forum conference. It’s the first time digital OOH has been placed programmatically on a network wide basis.

Australia: Ooh!Media looks to move further up the creative chain

Ooh!Media is looking to make the best use of its digital and content networks by targeting the “innovation budgets” of clients and agencies.

CEO Brendan Cook told the market during an investor call in the company's half year results that Ooh!Media was looking to boost creative use of its assets to show better engagement for clients.

South Africa: Nedbank innovatively shows the way on small outdoor advertising format with big results

Nedbank has renewed its advertising campaign with South-Africa’s outdoor media specialist Primedia Outdoor’s AdLite holdings, to maintain and build brand awareness, serve and connect with communities, and ensure a greater level of convenience for their customers.

“As a bank for all, Nedbank’s fast growing presence in several communities has seen the brand’s awareness and resonance growing significantly across the country,” says Vanessa Singh, Head of Retail and Business Banking. “It is therefore important to ensure that all our points of presence, in particular the branches and ATMs, are easily located.”

India: Outdoor advertisers request CM to save industry worth billions of rupees

Karachi: The Sindh Chief Minister Syed Murad Ali Shah, in a bid to resolve outdoor advertising market crisis, will meet the delegation of out door advertisers in next week, it is learnt.

Korea: Smartphones kill subway ads

Smartphones have given commuters ways to entertain themselves on subway cars ? creating challenges for the sellers of subway advertising spaces.

"Almost everyone, including myself, is staring down at their smartphones on the subway these days," said Park, an office worker and subway commuter in Seoul. "I don't usually look up to see the ads on the train walls."

India: Media Expo returns to Delhi from 29 September to 1 October

Media Expo, one of the largest exhibitions on indoor and outdoor advertising and signage solutions, returns to New Delhi in September. The 39th edition of the flagship show is scheduled from 29 September to 1 October at Pragati Maidan.

FEPE Out of Home News 25th August 2016