WIOO MEMBER NEWS
World Out of Home Organization adds nine new members from three continents
Following the acquisition of 15 new members last month, the World Out of Home Organization has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy.
READ »ENVIRONMENT AND SUSTAINABILITY
A global imperative: Sustainability in DOOH
Digital out of home (DOOH) is undergoing a transformative shift, redirecting its focus towards greener alternatives to mitigate its ecological footprint.
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'Not a box-ticking exercise'
Joel Turner, Commercial Director, 75Media, the UK calls for a purposive approach to sustainability, in an interview with Rajiv Raghunath.
READ »EVENTS
Light Up the World for Peace on International Peace Day
The World Out-of-Home Organization (WOO) is proud to support "Essays for Peace", a powerful global initiative uniting the world through a simple yet evocative symbol: a lit candle.
READ »OPINIONS
Classic billboard ads hold many great lessons for marketers
Billboards leave no hiding place for weak ideas, says Jon Ashwell at GPJ. There’s still so much to learn from the discipline of creating a 48-sheet poster.
READ »OOH advertising: trends worth watching in the second half of 2024
What is out of home (OOH) advertising? Simply put – it’s a paid media channel that reaches people outside of their homes. As one of the longest standing advertising mediums, it’s been around for thousands of years, evolving from illustrated posters to roadside billboards.
READ »Beyond metrics: Trust is crucial to brand building
What do global brands like Google, Coco-Cola and Apple have in common? They understand the critical importance of building consumer trust in a saturated market.
READ »Out Of Homes Secret Superpower - It's The Most Obvious But Maybe Not For The Reason You Think!
At the heart of our business, we're selling screens pure and simple. But to do this effectively, we need to understand what Out of Home is capable of, and to rationalise a strong argument to convince advertisers to buy our screens. And without a doubt, Out of Homes’ superpower is its broadcast reach capabilities.
READ »Complexities of OOH with Sally Stewart
In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors.
LisTEN TO PODCAST »Ocean Outdoor: Selling the sizzle and the sausage with premium OOH
Opportunity knocks for FMCG brands looking to the brand building power of premium Out of Home (OOH) to elevate their multi-channel campaigns. When used together with TV, or as the central piece of work for wider digital campaigns, the opportunities to captivate and convert are boundless.
READ »DATA AND MEASUREMENT
Hopeful AAAI approves Roadstar in few months: Pawan Bansal, IOAA Chairman
Roadstar is IOAA’s first attempt to roll out a common currency for the outdoor advertising sector, shared Pawan Bansal, Chairman of the Indian Outdoor Advertising Association, during a conversation with e4m.
READ AND LISTEN »Magna Carta: The OG media measurement
Impressions are a modern-day version of 1215’s ‘London quarter’. But the clamour to create an equivalent metric across all media is problematic - we need to start with education.
READ »Out \ Look: OOH Effectiveness Up 8 Points in 2024
Analysis of more than 500 Irish OOH campaigns in H1 2024 indicates that the overall effectiveness of Outdoor has increased by an impressive 8 points compared to the same period 2023.
READ »OMA - Outdoor media revenue up 8%
Out-of-home net media revenue increased 8% to $593.1 million for the half year to June, according to industry body the Outdoor Media Association. Digital out-of-home (DOOH) revenue accounts for 74.4% of total net media revenue year-to-date, an increase over 71.9% for the same period last year.
READ »Apple, McDonald's, and Disney Lead Rise in Q1 OOH Ad Spend
The Out of Home Advertising Association of America (OAAA) has just reported that OOH ad spend rose 6.8% in Q1 to the tune of nearly $2B compared to the same period in 2023, a highest-ever first quarter volume increase. Transit was the fastest growing of the OOH categories, up 18.8%, followed by place-based ads at 12.7% growth.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic As A Growth Driver - Fact Or Fiction?
Not so long ago, as I regularly do, I was catching up on my industry news when a headline grabbed my attention “Vistar Media Surges in H1 2024 as OOH market continues its ascent” .
READ »Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens
Primedia Out-of-Home, a trailblazer in the OOH media sector since pioneering programmatic digital OOH (pDOOH) in 2021, continues to expand its footprint across Africa.
READ »COUNTRY NEWS
Cape Town's new out-of-home advertising by-law takes effect
The new by-law provides more opportunities for outdoor advertising, while tightening up on the regulation and enforcement of unauthorised signs. That’s the word from Cape Town deputy mayor and mayco member for spatial planning and the environment, Eddie Andrews.
READ »Bye bye 'visual clutter': Ad leaders hail Dubai RTA's OOH move
A day after Dubai’s Roads and Transport Authority (RTA) released its updated guidelines for OOH advertisers, industry leaders have voiced their full-throated support for the move.
READ »CAMPAIGNS
The 10 best billboard advertising examples that turn heads
Billboard advertising, a cornerstone of out-of-home (OOH), seamlessly integrates into our daily environments, naturally capturing attention. It is tested, trusted and transforming the game. But here's the thing – the best billboard advertising is not only seen, it’s felt.
READ »The story behind the Cannes Grand Prix winning British Airways work is here.
A few weeks ago we sat with Nils and some of the BA team and discovered the story behind one of the most iconic OOH campaigns in recent times. We heard how the pitch was won, how 500 executions came to be, why ‘A British Original’ was only half the story, and how – with virtually no time left – the agency turned to a tick box idea buried at the bottom of a layout pad which eventually became the all conquering idea.
LISTEN TO PODCAST »CAMPAIGNS
Hard-hitting TfL campaign puts staff abuse in the spotlight
Transport for London (TfL) is calling out the abuse faced by its staff with ‘Abuse Has Consequences’, a hard-hitting out-of-home campaign that shines a spotlight on the issue.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
