WOO NEWS

World Out of Home Organization names heavyweight 2020 Annual Awards panel


Dino Burbidge	Gill Reid	Guy Cheston

Gill Reid, Board Director Out of Home at MediaCom, and Guy Cheston, Partnerships Director of Harrods, are joining a heavyweight panel of Judges for the World Out of Home Organization Awards, to be presented at the Organization’s Annual Congress in Toronto from June 3-5.

Last chance for Toronto Early Bird registration!

Delegate registrations are moving quickly so to take advantage of the last few days of the Early Bird rates, register by Monday February 17th.

EUROPE NEWS

UK: Out of Home reports strongest quarter ever Q4 2019

Outsmart, the trade body for the Out of Home (OOH) industry has announced that Out of Home revenue for the fourth quarter of 2019 saw growth of +4.9% from £358 million in Q4 2018 to £376 million in Q4 2019. The figures, collated by PwC, show that the strong Q4 contributed towards annual Out of Home revenue of £1,301 million, up +7.6% from 2018, and greater than 2017-2018 growth, which was 5.7%.

UK: Verizon Media to sell JCDecaux inventory as outdoor interest increases

Media and tech firm Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH, to bring the digital billboard and screen inventory of JCDecaux onto its ad marketplace (demand-side platform). Verizon did not confirm how many screens were being added to its inventory but in adding the stock of the largest out of home company in the world, it confirmed with The Drum that it was adding 25 million impressions per hour or 570 million per day in the UK, and more across its European holdings.

UK: Ocean Outdoor makes roadside ads investment in time for Euro 2020 and COP26

Ocean Outdoor is stepping up out of home advertising in Scotland by introducing a new roadside network including high profile sites. The investment programme creates a network of 93 digital locations on major arterial routes in Glasgow and Edinburgh.

UK: Twitter combats cringey Valentine's customs with relatable tweet takeover

Across London, Twitter is offering an antidote to boke-worthy Valentine's customs with relatable tweets that poke fun at the perils of dating life. At a time where London is being coated in Valentine's Day romantic cheer, the social media giant is taking over tube platforms by replacing aspirational ads with mortifying stories, cringeworthy confessions and unlikely advice.

Germany: Following the launch of the Mega Vision in Dusseldorf, blowUP media expands its digital screens network

blowUP media, a member of the Ströer Group, has pioneered the Giant Poster business in Europe over the last three decades by giving the world’s biggest brands the opportunity to reach their audience with the most impactful and compelling advertising messages.

AMERICAS NEWS

USA: A New Year, A New Decade: Top 2020 Priorities

The future of OOH is incredibly bright, and our opportunities are vast. There is so much we can accomplish together. It is now time to transition from listening to leading, and to doing the right thing for the OOH industry. Here then, are the five most important priorities OAAA will focus on in 2020. They reflect member suggestions from every corner of our industry, and they are based on five key goals

USA: 'Giving consumers more control over how data is shared is a good thing.'

Two headlines caught Insider’s eye recently. There’s been a nearly 70% decline in always on location data, since IOS 13 rollout. Marketing Land January 23, 2020 Ajit Pai: Carrier sales of phone-location data is illegal, FCC plans punishment. ars technica, January 31, 2020

Billboard Insider asked Clear Channel Outdoor’s EVP & Chief Marketing Officer Dan Levi if these events will harm to the out of home industry and Levi said not in the long term.

Canada: OUTFRONT Media Canada Hivestack Programmatic Partnership

OUTFRONT Canada officially launched its first foray into the digital outdoor programmatic universe through its partnership with Hivestack. Outdoor programmatic is a rapidly developing area made possible by the rollout of digital screens across the country. Still in it's infancy

Canada: Sign companies ask top court for leave to appeal Plateau billboard ban

Three of Canada’s largest outdoor sign companies are seeking leave to appeal the Plateau Mont Royal’s ban on billboards to the Supreme Court of Canada. In September, the Quebec Court of Appeal upheld a bylaw outlawing outdoor advertising panels in the borough and ordered the companies to demolish dozens of billboards.

Canada: PATTISON Outdoor Wins Advertising Contract for Barrie Transit

PATTISON Outdoor, Canada’s leading Out-of-Home advertising company has introduced Barrie Transit to its extensive portfolio. The 3-year contract commences February 29, 2020, where PATTISON will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes with conventional and specialized transit services for commuters with mobility restrictions. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through various media spaces located on the interior and exterior of all operating vehicles.

Federal Court approves $420m Quadrant buyout of QMS Media

“QMS Media Limited is pleased to announce that the Federal Court of Australia has today made orders approving the proposed scheme of arrangement between QMS and its shareholders, pursuant to which Shelley BidCo Pty Ltd (an entity controlled by Quadrant Private Equity) is to acquire 100% of the shares in QMS (Scheme),” the company said in a statement to the ASX on Monday, 10 February.

Australia: oOh! Media announces partnership with Newcastle Knights

The nib Newcastle Knights have announced a new media partner, teaming up with market leader oOh!media to boost the club’s out of home advertising presence in the local area.

Ready for the 2020 season, the partnership is designed to promote the Knights in outdoor and retail locations, driving interest in the club and greater awareness of its fixtures and activities.

Australia: Omnicom appoints Veridooh for digital out-of-home measurement

Digital out-of-home (DOOH) verification company Veridooh has been selected by Omnicom Media Group (OMG) to provide verification and measurement for DOOH ads across Omnicom Media Group’s agencies. As part of the appointment, Veridooh will work with OMD, PHD and Hearts & Science, independently verifying and measuring all DOOH campaigns across the agencies.

AFRICA NEWS

Nigeria: FCTA to generate N3bn from outdoor adverts in 5 months

The Federal Capital Territory, FCT, Administration has disclosed its ambitious drive to rake in at least N3 billion revenue from outdoor advertising by May 2020.
Director, FCT Department of Outdoor Advertisement and Signages, DOAS, Dr Babagana Adam, who disclosed this during a media interface, said his department had the capacity to generate more than the N500 million realised in 2019 but had been limited by touts and fake revenue agents bleeding the system.

Kenya: Increase In The Regulation Of Advertisers In Kenya

The County Outdoor Advertising and Control Bill, 2018 (the Bill) was recently passed by the Senate with amendments and referred to the National Assembly to proceed to the Second Reading.

The Bill claims to be targeted at ensuring that advertisers utilizing outdoor advertisement respect the environment and the structures upon which the advertisements are displayed. The Bill also claims to be aimed at bringing a balance between the need to advertise and the need for public safety. However, an initial reading of the proposed law reveals a lack of specificity in many of its provisions.

Saudi Arabia: Al Arabia Outdoor selects Streach to measure its inventory in Saudi Arabia

Al Arabia Outdoor selects Streach by Seventh Decimal, to be the exclusive platform to measure its inventory in the Kingdom of Saudi Arabia. Streach is an Out-Of-Home centric, spatial data and audience analysis platform.

World OOH Newsletter 14th February 2020