Predictions for 2020 from Around the World
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UK: OOH in 2020 will be fuelled by collaboration and creative thinking
There is quite literally only one certainty about predictions, and that is how the “the future is not Google-able", as author William Gibson says.
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USA: 'Times Square Everywhere' - OOH ready to revolutionize retail
Mark Boidman, a New York investment banker who advises technology and media companies, believes out-of-home digital, known as OOH, is making major strides and promises big changes in consumer shopping behavior. He describes it in detail in his book, "Times Square Everywhere; the Next Wave in the Fast Changing Media Landscape."
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Malaysia: Top Trends that will Redefine Outdoor Advertising in 2020 [Infographic]
2019 has seen more brands embrace digital OOH advertising - understanding audience movement to optimise campaigns, connecting content to real-world conditions, and even buying the media programmatically using digital platforms.
2020 promises continued growth and transformation in a sector that has added quality, relevance, creativity, data and technology to its offering.
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USA: 5 Trends for Out of Home in 2020
Out-of-home advertising is on the rise. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits.
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USA: Five AdTech Trends to Watch in 2020
Digital Advertising is constantly changing with new channels, new ways of buying and new ways to measure response. Here’s what we can expect in the months ahead.
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USA: Out of Home Sales Predictions for 2020
Insider asked four automated out of home sales platform execs to share predictions for 2020 and this is what they said......
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Australia: OOH predictions 2020: Growth, premium product and trust
A stand out sector in 2019 against falling advertising spend on most traditional platforms. Will Out of Home grow its market share at a faster rate than all other sectors? AdNews asked leaders of the Out Of Home sector to share their thoughts on 2020.
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India: OOH game changers for 2020
The year 2019 has been an action-packed one for the outdoor industry with the growth of DOOH, mobile complementing OOH and the OTT boom. From the looks of it, 2020 is all set to get even bigger. The movers and shakers of the OOH world have helped the industry grow by leveraging the opportunities that presented themselves in the year that went by.
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USA: How to Recalibrate Programmatic in 2020 With Renewed Purpose
When the concept of programmatic advertising was emerging in 2007, there were high hopes for its transformative power in advertising. Now, after years of development, the industry has major concerns about what the next decade holds for this technology.
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UK: Why marketers should stop comparing OOH programmatic to digital
Too many marketers just hit “copy and paste” on their digital strategies and try to apply them to out-of-home, and it’s the reason so many OOH campaigns fail, according to Nick Halas, global head of strategy at Posterscope. Speaking at The Drum’s Programmatic Punch event in December, Halas said marketers will only make the most out of OOH programmatic if they start to treat it as a separate medium.
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EUROPE NEWS
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UK: InLink Limited limited enters administration
When Intersection first announced it was bringing LinkNYC's smart billboard technology to the UK in 2016, it promised to drag the humble telephone booth into the 21st century. Now a fairly common sight on London's streets, InLink booths include free phone calls, USB charging, and fast Wi-Fi access. This is supported by dynamic, video-based advertising.
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AMERICAS NEWS
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Adams Outdoor partners with Vistar Media for programmatic DOOH
Adams Outdoor Advertising, an OOH media supplier, has partnered with Vistar Media to integrate programmatic technology into AOA's nearly 300 digital billboards across the U.S. With this partnership, AOA' users will be able to access private marketplaces and open exchange deals, according to a press release.
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Project X Launches OOH Analytics Suite
In New York, technology-driven, Out-of-Home (OOH) media agency Project X has released an interactive analytics suite through which advertisers can monitor the performance of their OOH ad campaigns. Project X provides access to every format of OOH inventory (digital and traditional) across the US, combining technology and data-enabled solutions to help marketers throughout the OOH ad process - from audience-based planning, to production, proof of posting and more.
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ASIA NEWS
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Rapport of IPG Mediabrands is one of India's most awarded agencies in 2019
Sanjeev Goyle, CEO – IPG Mediabrands, who handles rural and OOH operations, has a tremendous amount of expertise in marketing. Entrusted with pan-India responsibility, Goyle comes with an impressive work portfolio, comprising work done both in rural and urban markets. His work on brand Mahindra Shaan has been taught as a case study on innovation in the Harvard MBA Programme. Under him, Rapport, IPG Mediabrand’s OOH arm, has done impactful work for big brands like Castrol CRB, Amazon and Gionee.
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