WOO NEWS
WOO President Tom Goddard extends leadership role.
World Out of Home Organization President Tom Goddard has agreed to stay on in the role for a further period. Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request.
READ »OPINIONS
Pushing past the 5%: The Role of Digital in Unlocking AdSpend for OOH
Ben Zloof, CEO at UniLED Software on the most talked about global challenge facing the out-of-home (OOH) advertising industry. Pushing past the 5% barrier is the perhaps biggest, and arguably the most talked about, global challenge facing the out-of-home (OOH) advertising industry.
READ »'The DOOH revolution will be more important than the introduction of TV in the 1950's'
In the evolving landscape of media and advertising, Rick Robinson, CEO of PJX Media, recently shared his visionary insights on Digital Out-of-Home (DOOH) advertising. Robinson's presentation, delivered with the persuasive eloquence and expertise of a seasoned executive, not only captivated the audience but also painted a future where DOOH advertising could surpass the monumental influence of television in the 1950s.
READ AND WATCH »Creative thinkers need an 'attention rebellion' in an era of tech distraction
Ideas are only born when our minds are free from distractions. So we must champion different ways of working so technology can help us rather than drown us.
READ »Embracing Out of Home is embracing options
Options create a sense of freedom. Options encourage playfulness and innovation. Options give maneuverability in challenging times. Options reduce limitations. Options help targeting for growth. Options are a catalyst for cooperation.
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How OOH Could Lead the Way in Sustainable Advertising #SustainabilityMonth
There’s a certain logic to the idea that, in a truly sustainable world, out-of-home (OOH) advertising is always going to lag behind its virtual equivalent. However, with the right approach, there’s no reason why OOH can’t set a precedent and not only reduce its impact on the planet but resonate with socially conscious consumers.
READ »DATA AND MEASUREMENT
OOH industry grows nearly 10% in Q1 2024
The Australian out-of-home (OOH) industry has reported a 9.26% increase on net media revenue for Q1, 2024, according to the Outdoor Media Association (OMA). The industry is at $287.6 million, up from $263.2 million for the same quarter in 2023.
READ »OOHMAA launches DOOH verification standard
The Out of Home Media Association Aotearoa, along with representatives from the media agency market, has developed a verification standard for Digital Out of Home (DOOH) campaigns. The association, known as OOHMAA, was joined by the Out of Home Buyers Committee* and a Steering Committee in creating the verification standard.
READ »The Out of Home Industry Reports Its Strongest Q1 Revenue Results To Date
The Out of Home Media Association Aotearoa (OOHMAA) has unveiled its revenue results for the first quarter 2024. These results showcase a strong year-on-year revenue growth of over 9%, totalling $41.1m. This achievement is not just a milestone; it's a record breaker, marking the strongest Q1 performance to date.
READ »'There's a plethora of data available today, the challenge is how to use & structure it'
In an insightful conversation with Media4Growth, Praphul Misra, Founder and Managing Director of Oi Media, reflects on the transformative role played by data in the realm of Out-of-Home (OOH) Media and all that the company does in helping brands benefit from this data.
READ »PROGRAMMATIC AND AUTOMATION
Vistar Media Partners with PRODOOH to Bring Programmatic DOOH Advertising to Latin America
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced a strategic partnership with PRODOOH, the first and largest programmatic OOH media company in Latin America, to bring Vistar’s advertising capabilities to the region.
READ »Does 'Programmatic Digital Out Of Home' Need A Re-brand?
Media buyers have called on the industry to ditch references to ‘buy types’ and focus on what how programmatic trading can enhance outdoor campaigns, but not everybody is convinced.
READ »Hivestack and NDA video podcast: OOH strategies in an omnichannel enviro
In this special episode of the NDA Meets podcast, in association with Hivestack by Perion, NDA Editor Justin Pearse is joined by Inés Armendáriz, International Sales Director, and Nigel Clarkson, Global Chief Revenue Officer at Taptap Digital. They discuss how programmatic has transformed out-of-home into a key part of an omnichannel strategy.
READ »What's new in the Broadsign Platform: Sophisticated targeting, creative management and UI improvements
Spring has finally sprung, which means fresh air, greenery, and, most importantly, fresh updates to the Broadsign Platform. This season we are bringing you sophisticated targeting tools, streamlined creative management, and major UI improvements to make the campaign planning and management process for directly-sold campaigns as seamless as possible for campaign planners.
READ »COMPANY NEWS
QMS Secures Toyota, Stan, Allianz and Patties Food As Paris 2024 Launch Partners
QMS secured the rights as the official outdoor partner of the Australian Olympic and Paralympic teams. The Paris 2024 Digital Screen Network will run from this week until the closing ceremony of the Paralympic Games on 8 September. During the games, it will broadcast dynamic content in real time, including a countdown to the Games, breaking news and other significant moments from the Olympic and Paralympic Games.
READ »Astral Renews Long-Term Commitment with the Societe de Transport de Montreal (STM)
Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has renewed its long-standing exclusive advertising partnership with Transgesco, the subsidiary managing advertising operations for the Société de Transport de Montréal (STM). As part of the agreement, Astral is set to launch new products throughout the transportation network, including the deployment of new digital and static products across the entire network in the coming years.
READ »Provantage and T+W launch full service digital content agency
Integrated Out-of-Home (OOH) media and marketing services group Provantage and T+W, an award-winning agency and production company, have launched the digital content agency Ant Lion.
READ »'We liberate OOH firms from tedious reporting & admin burdens'
Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick speaks about the company’s business offerings, mode of client engagement, market outreach and other key factors in an exclusive interview with Rajiv Raghunath, conducted at the World Out of Home Organization's Africa Forum in Cape Town. Edited excerpts:
READ »Subaru's impressive DOOH campaign in Colombia with Taggify
Subaru is a global Japanese automaker. It manufactures vehicles that are lifestyle companions and has a focused approach to prioritizing its customers' enjoyment and peace of mind under any circumstances.
READ »CAMPAIGNS
How Dynamic and Live content create impactful campaigns
Dynamic and Live content has become a significant trend in out-of-home advertising. Digital technology and new opportunities for data integration have enabled more creative and contextually relevant ad campaigns that help brands become active social participants.
READ »OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week. If you’ve seen stellar work out there, OOH Today would like to know about it.
READ »Made you look! 2024's most attention-grabbing billboards so far
it’s bold and unavoidable. It’s at your tube station, it’s there while you’re driving along the motorway and it catches you as you rush to work on a grey morning. Oversized OOH is everywhere…
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
