First World Out of Home Organization media owners webinar discusses prospects for a gradual market recovery

The first WOO media owners webinar comprised of 32 representatives from Out of Home companies worldwide including WOO board members, many fresh out of meetings with governments and other authorities over measures to ameliorate the economic effects of the Covid-19 crisis.

All agreed that the new forum is an invaluable way of sharing experience as different countries and markets respond to the crisis.

Hyperlocal is the New High Profile: How Coronavirus is Impacting OOH

As advertisers, we try to reach as many people as possible, while still offering a contextually relevant consumer experience. As the global COVID-19 crisis plays out, it can be daunting to think about how brands can continue to reach their audience, and how to do so in a way that feels appropriate. Brands and advertisers might also be left wondering where their audiences are right now, outside of their homes.

Ada sees UK out-of-home population movement plateauing

Latest data from Ada, Talon’s Out of Home data management platform, shows the dramatic change in population movement during March has now plateaued. During the last two weeks of March, social distancing measures, home working, and the closure of all schools, non-essential shops and entertainment venues has had an unprecedented effect on the time people spend ‘Out of Home’ and the journeys they take, the firm said.

Marcom Industry honours local frontline heroes and raises funds for Covid-19 cause

Ten leading associations and entities of the Marcom industry will launch ‘Celebrating Heroes Campaign’; an awareness campaign for local heroes who stepped up to serve on the frontline during the Covid-19 outbreak. The campaign is aimed at honouring and appreciating our front-liners such as healthcare workers, the armed forces, police, drivers, delivery personnel, essential service personnel, and more who have made tremendous sacrifices during this on-going period.

Outdoor Industry Amplifies 'Light Up The Dawn' With RSL

The Outdoor Media Association (OMA) has today announced its support of the RSL nationwide initiative ‘Light up the dawn’ to broadcast on digital signs throughout Australia. ‘Light up the dawn’ asks the public to pledge their involvement in a 6am at-home vigil that will replace the traditional march that has been cancelled due to COVID-19.

What's the future of print, OOH post the lockdown?

Several parts of India have completed a month of being in lockdown to curb the spread of Covid-19 in the country. While the Government included print and media services under the ‘essential services’ which have been allowed to function during the lockdown, the industry has been facing issues with customers opting out to receive their daily newspaper. This despite, several media houses releasing statements about how print surfaces do not transmit the virus, quoting studies from the World Health Organisation. OOH is also facing the strain as people are confined within their houses.

OOH business will rebound after COVID-19 crisis: Srikanth Ramachandran, Moving Walls

In these unprecedented times, OOH media owners have been dealing with a great deal due to the impact of the COVID-19 lockdown. Even after the lockdown is lifted, most of the brands will cut down advertising spends in the OOH medium due to the weak economy, experts said, emphasising that the most affected will be campaigns which cannot be measured and are static.

Srikanth Ramachandran, Group Founder, CEO, Moving Walls shares with exchange4media how OOH impressions have drastically reduced, the solutions to curb the issue at hand and when does he expect the medium to see some growth.

Ocean launches @ The Local - a diverse community of digital citizens across the UK

Ocean has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers living in the nations and regions outside of London. Designed as an interactive online community, @ The Local provides a live snapshot of consumer trends, mindsets and behaviours to better understand peoples’ views on multiple topics – and how these may differ from Southampton and Bristol to Newcastle and Glasgow.

Broadsign on the impact of Covid-19 on Digital Out of Home in China and Australia

We are living in unprecedented times as the novel coronavirus COVID-19 has rapidly spread around the world, and the global population navigates a new normal, many uniting to protect others from the pandemic. We recently caught up with Broadsign team members Victor Zhang and Yiling Huang in Shanghai and Ben Allman, Remi Roques and Sophia Furness in Sydney to get an idea of how their respective regions have responded to the pandemic, its impact on OOH and their outlook on recovery.

COVID 19 - THE CREATIVE RESPONSE

First Time OOH User, Packaged Snack Brand Kicks Off Shelter Campaign

It is tougher than Hades to sell OOH in this environment right now, BUT people are doing it. It takes giant effort, persistence and most important, a home-run of a creative idea. Good ideas are not good enough. Safe ideas will not be successful. If it’s one thing every sales person in Outdoor has in common, it’s their belief they have a creative side AND they enjoy using it. Take the extra time you may have right now to get the creative juices flowing. Put yourself out there!

Landsec & Ocean Salute National Treasure Captain Tom Moore

The heroic achievements of 99-year-old war veteran Captain Tom Moore who has raised more than £21 million for NHS charities by walking 100 laps of his garden are being celebrated by the world famous Piccadilly Lights in London. From 10am on Saturday, April 18, an hourly salute to the army veteran will appear on the world famous Piccadilly Circus advertising screen which is owned by Landsec and operated by Ocean.

Marketers on the new normal: Artjom Jekimtsev, CEO & Founder of transit media platform Adverttu

Artjom Jekimtsev is CEO & Founder at Adverttu. How is a company that runs ads on the side of vehicles being affected by the pandemic? We caught up with Artjom to find out. We connect brands with people who, by turning their cars into roving adverts, earn passive income. Businesses with vans, HGVs, mopeds and e-cargo bikes use Adverttu to boost their bottom line as well. People from all walks of life drive with us – from takeaway delivery drivers and NHS workers, to those with Ferraris and Porsches.

New York's MTA wants to make sure riders keep their mouths and noses covered

New York's Metropolitan Transportation Authority is getting creative to get its message across during the coronavirus pandemic, launching a new campaign encouraging riders to cover their noses and mouths. The MTA, North America's largest transportation network, which runs New York City's subways, buses, and commuter rail cars, is using digital signs and audio announcements to make sure commuters know they are now required to wear masks or cloth coverings over their noses and mouths.

The OOH initiative to spearhead positivity

Out-of-home (OOH) provider Showtime Marketing has launched a series of poster campaigns to promote positivity in the community.The first phase of the campaign launched with the message 'Community Is Kindness', aiming to promote hope and inclusiveness. Showtime Marketing reached out to creative OOH firm Jack Agency in London where the message had initially launched so that they could spearhead it locally in Australia.

Bank of Ireland Uses DOOH to Promote Cocooning Support for Customers

While OOH activity might be down across the board, demand for digital out of home (DOOH) remains buoyant in shopping centres with supermarkets and other providers of essential services. Bank of Ireland is one of several national brands that is using DOOH to highlight how it is helping customers self-isolating during the Covid-19 pandemic – including older customers and those in vulnerable situations – access cash for groceries, newspapers and other day-to-day expenses.

USA: Nancy Fletcher to Join Lamar Board

Nancy Fletcher, President and CEO Emeritus of the OAAA has been nominated to join Lamar Advertising’s Board of Directors. Some other things Insider noted in Lamar’s proxy statement which was released Friday. Women will account for 33% of 3 of Lamar’s 9 board seats versus an average of 25% of board seats for a typical S&P 500 company. In 2018 Lamar’s board had only 1 woman (Anna Reilly). The addition of Elizabeth Thompson (last year) and Nancy Fletcher (this year) makes three. Insiders (Kevin Reilly, Anna Reilly, Wendall Reilly) account for 33% of Lamar’s board seats down from 43% of board seats last year.

Clear Media, China's largest bus-shelter vendor, was acquired by a consortium at a premium.

Clear Media, the largest bus shelter media operator in China, has been acquired by a consortium of investors, driven by the existing Clear Media management team. The consortium acquires all the shares in the entire issued share capital. The offer shares are HK $ 7.12 each in cash, which is 39.61% higher than the closing price on the last trading day, HK$5.10.

Clear Channel KNR Neth Antilles NV, a subsidiary of Clear Channel Outdoor Holdings, Inc., who owns approximately 50.9% of the issued share capital of Clear Media, gave its irrevocable undertaking to tender its shares in favour of the offer by the Offeror.

India: OAC 2020, OAA 2020 postponed

The Outdoor Advertising Convention (OAC) 2020 that was scheduled to be organised at the Sahara Star Hotel, Mumbai on July 24-25 has been postponed.Likewise, the Outdoor Advertising Awards (OAA) 2020 Contest and the OAA 2020 awards ceremony that was scheduled to be held on July 25 at Sahara Star Hotel, Mumbai have also been postponed. The events and the award contest have been postponed keeping in view the total lockdowns enforced by the Union and state governments across the country in the face of the Covid-19 crisis.

USA: Yoakum on Digital Billboard Standards

Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. The first guideline you will find is a document which provides digital-format aspect ratios, an important measure for standardizing digital screen content.

World OOH News - April 24th 2020