WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
Come over to the green side!
Katrin Robertson, CEO of blowUP media and Stephanie Helen Scheller , Managing Partner Sustainable Solutions, Omnicom Group, are the latest speakers lined up for the World Out of Home Organization’s Global Congress in Mexico City from June 4-6.
READ »WOO MEMBERS GLOBAL CALL
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Wednesday April 30th
Join other WOO members on next week’s call when we’ll be welcoming new members, talking about forthcoming events including our Global Congress in Mexico City June 4-6 and the much awaited Regional Forum in Seoul. Will also have updates on this year’s WOO Data Survey and our Sustainability Initiative as well as an update from Dr. Kai-Marcus Thäsler on the German Market.
READ »ENVIRONMENT AND SUSTAINABILITY
We're Winning on the Fundamentals, But Still Losing the Plot - Is bad storytelling the most overlooked transition risk?
These days, it’s easy to feel despair. Polarisation dominates the headlines. Algorithms amplify outrage. Nuance is drowned in noise. But beyond the theatre of politics, in the quieter rooms where capital is allocated, systemic risks are modelled, and multi-decade strategies are forged, a more hopeful story exists – one that business leaders have lost the courage to tell.
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Signage professionals show support for Earth Day
Companies across the UK signage and graphics industries have celebrated World Earth Day by highlighting sustainable practices and promoting environmental consciousness. April 22nd marks the 55th anniversary of Earth Day, an annual international event designed to demonstrate support for environmental protection.
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Moving Walls partners with Cedara to drive sustainable advertising
Moving Walls, a global leader in digital transformation within the Out-of-Home (OOH) advertising sector, has announced a strategic partnership with Cedara, the Carbon Intelligence Platform. This collaboration introduces a new era of carbon measurement and campaign optimization in the Digital Out-of-Home (DOOH) space, enabling advertisers and media owners to make more environmentally responsible choices.
READ »OPINIONS
Luxury OOH: Turning glances into captivating stories
Moving Walls' Mandy Negi explains why luxury stands at a unique inflection point and how OOH with smarter targeting, immersive experiences and real-time feedback can become a stage for memorable storytelling.
READ »The advertiser's guide to brand & performance - Four strategies for omnichannel success
Brand building vs. performance marketing. Marketers need both to create immediate impact and drive lasting value. Yet, siloed strategies make balancing both a challenge. What if you didn’t need to choose?
READ AND DOWNLOAD »From billboard to your pocket: How mobile targeting is reinventing OOH advertising
Imagine this: you're walking down the street and spot a real estate ad on a billboard. Minutes later, the same apartment pops up on your Instagram feed, in your Google search results, and even on other apps you use. Sounds unreal? Not quite. This is the power of mobile targeting—and it’s already here.
READ »Why travel marketers are turning to OOH for scalable reach and ROI
Tourism is thriving once again, and brands are racing to capture the attention of today’s travellers. As the industry continues to rebound and evolve from its pandemic dip, marketers are rethinking how to connect with multiple generations at key moments in the travel journey. Out-of-home (OOH) advertising remains a powerful, performance-driven medium.
READ »Why entrepreneurs, like those I interviewed on The Apprentice, favor traditional media
EssenceMediacom’s CCO, Claudine Collins, is a prominent business interviewer on The Apprentice. She was pleasantly surprised by the advertising channels candidates thought would best grow their brands.
READ »RETAIL MEDIA
Non-Endemic Retail Media: Unearth True Value for AV Integrators
For AV integrators tasked with building the future of digital retail advertising networks, the potential is immense: a new revenue generation stream, enhanced customer engagement, and a data-driven approach to in-store experiences.
READ »DATA AND MEASUREMENT
Apple, McDonald's, Amazon and Coca-Cola Top OAAA's 2024 MegaBrands Report as Out of Home Advertising Surges
The Out of Home Advertising Association of America (OAAA) today released its 2024 MegaBrands and 2024 OOH Advertising Facts & Figures reports, revealing how the world’s most influential brands and fastest-growing categories are embracing out of home (OOH) as a high-impact, performance-driven media channel.
READ »Beyond demographics: behavioral insights that can transform your brand strategy
With audience research, brand managers often rely on traditional insights—demographics, interests, and purchase behavior. While these remain crucial, they don’t tell the complete story of how consumers engage with brands in the real world. There are deeper, richer behavioral insights that often go unnoticed, yet they hold immense potential for enhancing brand strategies, particularly in Out-of-Home (OOH) advertising.
READ »EVENTS
From Localization to AI-Driven Experiences
Since the pandemic, China’s domestic economy still hasn’t fully bounced back, even with a reported 5% GDP growth. Now, with new U.S. tariffs looming, the export business is under pressure too. It’s a tough environment for digital signage integrators.
READ »PROGRAMMATIC AND AUTOMATION
How automation is helping OOH become more efficient
Out-of-home (OOH) advertising remains one of the most trusted and high-attention advertising channels, reaching 93% of Australia’s capital city population, and quickly becoming an indispensable tool for brands seeking meaningful engagement in the real-world.
READ »The Case for Consistency and Clarity in Programmatic OOH
Over a decade ago, I worked at AOL, which at the time had a digital advertising business larger than Facebook and Amazon. If advertisers wanted to reach a premium audience at scale, they had to work with AOL. Around 2010, programmatic advertising emerged, enabling real-time bidding on unsold inventory.
READ »Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE and UK
Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership withVIOOH, the leading premium global digital out of home (DOOH) supply-side platform. The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK.
READ »COUNTRY NEWS
OOH advertising in the UK market: an overview
The UK Out-of-Home (OOH) advertising market is one of the most dynamic and innovative in the world, offering brands unparalleled opportunities to connect with diverse audiences.
READ »CAMPAIGNS
OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week If you've seen stellar work out there - Tag them on LinkedIn or shoot them an email. This week includes: Dash Two, OUTFRONT Media, Orange Barrel Media, Volta Media, A Shell Brand, New Tradition, Clear Channel Outdoor and Vector.
READ »How Mandai Wildlife Group and Moove Media reimagined OOH by bringing the wild to the city
OOHadvertising has long been a go-to for brand visibility. But as audiences become more visually saturated and easily distracted, the space has evolved - from static billboards to creative, story-driven experiences that integrate with daily life. More and more, brands are turning to OOH not just for awareness, but for collaboration and with the goal to co-create immersive campaigns that reflect shared visions and bring ideas to life in surprising ways.
READ »Happy Easter with Kinder and Taggify in Buenos Aires
The iconic Ferrero brand, Kinder, launched a two-month strategic campaign in Programmatic Digital Out-of-Home (pDOOH) using Taggify's DSP platform.. The brand had to select screens near candy kiosks, convenience stores, and supermarkets. Kinder collaborated with the agency Publicis Groupe and used the functionalities of Taggify's DSP platform.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
