WOO NEWS

Indian OOH must take immediate steps to overcome its comparative underperformance says WOO President Tom Goddard

This was the theme of the keynote speech given by World Out of Home President Tom Goddard to the Indian Out of Home Advertising Convention held in Bangalore last week.
Goddard pointed to demographic, economic and infrastructure trends which make India hugely appealing to global brands.

'Wow happens when creativity and technology come together'

In a session peppered with quotable quotes, memorable examples and engaging insights, Dino Burbidge, CEO of Dionva, UK, presented on the theme, ‘Unleash the OOH creative freedom, wow the world’ at the 18th edition of OOH Advertising Convention (OAC) organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27, 2024.

In his session, 'How the currency journey takes OOH to growth destination', Charles Parry-Okeden, Co-Founder & Global CEO Executive Channel Network & Independent Chair, OMA & MOVE Australia, made a compelling case for audience measurement on Day 1 of the 18th edition of Out Of Home Advertising Convention (OAC).

What does it take to make OOH an integral part of the core media plan? This was essentially the question that set the context for the 20-minute fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth on the theme: ‘Unboxing OOH for great brand outcomes’ on Day 1 of the Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today.

Augmented Reality Coming to OOH Ads Near You: Transforming the Advertising Landscape

The advertising world is constantly evolving, and one of the most exciting developments in recent years is integrating augmented reality (AR) into out-of-home (OOH) advertising. As technology advances, AR is poised to revolutionize the way brands engage with consumers, creating immersive and interactive experiences that bring your brand to life in ways previously unimaginable.

Out of Home Advertising in Aotearoa: A Bright First Half of 2024

The Out of Home Media Association Aotearoa (OOHMAA) has announced a solid first half of 2024, with total revenue climbing 10% year-on-year to $86.8 million. This is the strongest H1 performance on record, achieved despite a challenging market environment over the past year.

Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but in Switzerland, the challenge is becoming existential – as the highest court in that country has cleared the way for municipalities to banish commercial advertising in public spaces.

Fiona Renner, Client Director at Talon International, recently went on an exciting trip to Dubai, and discovered the world of Out of Home (OOH) advertising in this region with the Talon MENA team. Her week-long adventure was full of learning, cultural discoveries, and building strong connections.

Making success sustainable

Viola Communications’ Ola El Sisi shares her insights on why an effective strategy for the future needs commitment, agility, and an open mind.
One thing I have learned in over 20 years in this fascinating industry is that long-term success must be built on a blueprint of consistently delivering solutions that genuinely resonate with both our clients, and their target audiences.

At the heart of every successful retail marketing strategy lies one area that will outperform the rest: the point-of-purchase (POP). This critical area can be a game-changer for your sales figures. In this blog, we're laying out everything you need to know about advertising at the POP, from the types of creatives that will get your brand noticed to the product categories made for it.

Creative Series Volume 2: How Brands Are Using DOOH Technology as a Canvas for Creativity

In the first volume of our creative series, we covered popular types of advertising formats within the DOOH industry. This time around we’re discussing how brands are finding success through new and innovative ways to capture the attention of consumers using creativity and technology.

2024 has been the backdrop for major sporting events like the UEFA Euros in Germany and the Summer Olympics in France, offering brands the opportunity to leverage OOH, writes LBB’s Olivia Atkins. Industry insiders weigh in on the effectiveness of the medium.

Jaffa Cakes beats TV with TBWA Out of Home campaign

Out of Home is enjoying something of a creative renaissance, maybe it’s a blessed relief for creatives away from the grind of digital ads and 15-second VODs with ten products name-checked.
TBWA London’s ‘We’re a cake – you biscuit’ for McVitie’s Jaffa Cakes has scored a maximum 5.0 stars in System1’s new ranking, with another effort ‘Clue’s on the box, bruv’ racking up 4.9.

Virgin Media has rolled out the latest iteration of the “It’s Playtime” campaign which reminds us that all work and no play makes us very dull. The burst celebrates all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play.

Open Media Brings New Digital Display Online with Daktronics EcoSmart Features

Daktronics and Open Media continue a partnership to deliver prime locations in England with digital displays, most recently with a new LED installation at BOXPARK Liverpool, the company’s first BOXPARK location outside of London, bringing the hip happenings of London’s Brick Lane to Liverpool’s Baltic Triangle.

Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.

Japanese mobile operator NTT Docomo said Monday it will enter the outdoor advertising market in Vietnam through a local joint venture, with an eye toward using the country as a foothold for expansion throughout Southeast Asia.
The joint venture, called Vie BOARD, is scheduled to be established in August. Vietnamese multimedia company DatVietVAC will own a 51% stake, with Docomo holding the rest.

OOh!media has won the long-term contract for Melbourne’s five new Metro Tunnel stations, which will “feature unique character to inspire both Melburnians and visitors”.
The contract was awarded by Cross Yarra Partnership, a consortium comprising investors Capella Capital (Lendlease), John Holland, Bouygues and John Laing.

JCDecaux SE has announced its financial results for the first half of 2024. The Paris-based firm reported a significant increase in revenue and profitability, showcasing the resilience of the out-of-home (OOH) advertising sector and the company's successful digital transformation strategy. This announcement, made just four days ago, provides valuable insights into the current state of the global advertising market and the ongoing shift towards digital outdoor advertising.

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World OOH News Aug 2nd 2024