WOO APAC FORUM NOVEMBER 2023
WOO's second APAC Regional Forum in Bali - Venue Announced
The World Out of Home Organization is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. We are pleased to announce our Forum Venue is the Conrad Hilton Jalan Pratama 168 Tanjung Benoa, Bali, 80363, Indonesia. You will be able to access a special forum hotel rate shortly via our registration page. The Forum is now open for registration.
READ AND REGISTER »OPINIONS
Out Of Home Advertising Is Hotter Than Ever: OAAA's Anna Bager
Anna Bager, the President & CEO of the Out of Home Advertising Association of America (OAAA), believes that OOH is “hotter than we’ve ever been”. In this video interview with Mike Shields at Beet Retreat Berkshires, Bager says OOH is poised to become “more of a center of a media campaign rather than a complementary product”.
WATCH INTERVIEW »Smart cities can be huge for OOH with the right partnerships
Kinetic’s head of planning explains how smart city OOH advertising will not only shape the urban landscape of the future, but also offer dynamic, measurable and multichannel opportunities for advertisers.
READ »Has selling media become easier or harder?
Media has “officially” become too complicated. That’s according to media agency OMD’s head of media planning Rhian Feather. She warned at a recent IPA event that not only does media face an ever-fragmenting landscape, it won’t stop getting more complicated in future.
READ »Advertisers get to enjoy the best of OOH today
Matthew Dearden, CEO & Co-Founder of Alight Media, one of the fastest growing OOH media owning companies in the UK, talks about the company's digital-first approach, people-first outlook, and customer-centricity in an interview with Rajiv Raghunath.
READ »What Maybelline's 'faux OOH' ads say about the future of advertising in augmented reality
First it was the giant Maybelline mascara wands and eyelashes seemingly appearing on London transportation last month. Then, it was a hologram of a giant Barbie breaking out of its box two weeks ago in Dubai. Now, it’s a Maybelline mascara tube-shaped bus roaming the streets of NYC.
Read »Fake It to Make It
With the recent rise of CGI enhanced OOH, we could ask, is CGI simply making the impossible, possible in OOH; a moment in time to celebrate creativity and OOH’s extended creative capability?
Read »ENVIRONMENTAL
UniLED Develops DOOH Energy and Emissions Report with Open Media, Electric Glue and Starling Bank
UniLED has collaborated with OPEN Media, Electric Glue and Starling Bank to trial a new digital out of home (DOOH) Screen Energy and Emissions Report. This is the first time that ‘in-use’ DOOH screen energy use and emissions have been recorded live in-situ and reported at a campaign level and by audience impact, for a brand and media agency.
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The Ultimate Outdoor Advertising Communication Platform Now Reports Air Quality
Soofa, the leading supplier of solar-powered digital kiosks used as both a smart city communication tool and an out-of-home (OOH) advertising platform, today released a new air quality feature, providing Boston residents with timely updates about air quality and recommendations for outdoor activity based on the conditions.
READ »TECHNOLOGY
How 3D DOOH Works - Anamorphic Digital Signage Explained
Everyone has seen the massive dimension-breaking 3D creatives on big billboards, if not in person, on social media at the very least! These massive creatives can be seen all over the world, and have been used by a wide variety of brands.
READ »EVENTS
2023 MAD STARS announced 3 Keynotes Speakers and 2057 Finalists
There will be 45 talks, including three keynotes. Artwell Nwaila, Head of Creative, Sub-Saharan Africa, Google; Tom Goddard, President, World Out of Home Organization (WOO); and Fabio Seidl, Global Creative Development Director, Meta.
READ »2024 OOH Media Conference
Save the date for the industry’s premier conference taking place on Monday, April 29, 2024 – Wednesday, May 1, 2024 at the Omni La Costa Resort in San Diego.
READ »Irish OOH Performance Metrics Grow in 2023
Analysis of our IMPACT research from the first half of 2023 points to a widespread increase in the average recall of OOH campaigns, compared to the same period in 2022. Our insights team at PML Group, in partnership with Ipsos, conducts post-campaign research on more than one thousand OOH campaigns each year.
READ »Geopath's Fiaschetti On Opening OOH Inventory Metadata To All
Geopath is pleased to announce the publication of three new resource pages that provide additional information about our OOH inventory metadata. These pages are public and available to everyone in the industry.
READ »From origin to destination, take advantage of Hivestack's enhanced audience targeting in airports
Airports are central hubs for passenger transport and represent distinctive and exclusive environments, boasting unparalleled advantages for engaging audiences both in terms of location and context.
rEAD »Digital out-of-home ad spend share returns to pre-pandemic rate
US digital out-of-home (DOOH) will make up 31.4% of out-of-home (OOH) ad spend this year, showing recovery after a pandemic dip, according to our forecast.
READ »PROGRAMMATIC AND AUTOMATION
UK media leaders say programmatic will be the 'gamechanger' for DOOH's future
As excitement and budgets for digital out-of-home grow, we brought leaders from the buy and sell sides together to create the ‘DOOH-print’ to unlock its full potential – here’s what they had to say.
READ »H1 2023 Recap & What Lies Ahead for Programmatic DOOH in Canada
As the cost of living continues to rise, naturally, it has impacted the way in which Canadians are spending money. From a renewed preference for deals and discounts, to comparing and contrasting different brands to find the best ROI, Canadian shoppers’ habits have shifted in a big way.
READ »Is programmatic suitable for all DOOH purchases?
As the general manager of Broadsign in the Asia Pacific region, I often see OOH media owners embracing programmatic selling as a new source of revenue. But is programmatic selling really what all advertisers want? Or does it match only a specific type of buyer?
READ »Discover how programmatic outdoor advertising consolidates in 2023
The digital outdoor advertising landscape is becoming increasingly prosperous, thanks to the development of automation technology, the use of data and artificial intelligence, advertisers can make smarter decisions and run more successful campaigns. This is reflected in the larger budget being invested year-on-year in DOOH.
READ »CREATIVITY
Automating creativity
The core irony of generative AIs is that AIs were supposed to be all logic and no imagination. Instead we get AIs that make up information, engage in (seemingly) emotional discussions, and which are intensely creative. And that last fact is one that makes many people deeply uncomfortable.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
