WOO APAC FORUM SEOUL - NOVEMBER 2025
WOO Regional Forum Seoul - Just One Month to take advantage of our Early Bird Rates!
You’ve just one month to take advantage of our Early Bird Rates which finish on August 31st. The World Out of Home Organization is to hold its next Regional Forum in Seoul, from November 5-7. The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon Woo.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Do more. Do less. Do something.
The climate crisis is here. And, in Denver, most people want to do something to help. But residents shared they don’t know what to do. So, as other cities seem to be getting really quiet on the subject. We’re helping Denver get loud. Really loud.
READ »WOO GLOBAL CONGRESS MEXICO CITY - HIGHLIGHTS
WOO Mexico: Unpacked with Gideon Adey - Beyond The Billboard | Podcast on Spotify
Join us for an exclusive deep dive into the latest World Out of home (WOO) WOO Conference in Mexico, as Gideon Adey, CEO at GurOOH shares a firsthand account of the biggest insights, trends, takeaways, and hot topics from the event. From emerging innovations in OOH advertising to global market shifts and local nuances, this episode is your backstage pass to everything that mattered.
LISTEN TO PODCAST »OPINIONS
When it comes to advertising, old school has its merits
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
READ »Breaking Billboards and Barriers: How Anna Bager Is Leading a $9B Transformation in Out-of-Home Advertising
Women Love Tech sat down with Anna Bager, one of the most influential women in media and the trailblazing CEO of the Out of Home Advertising Association of America (OAAA). In an industry long dominated by men, Anna has helped reshape the narrative both literally and figuratively. Under her leadership, OOH advertising has undergone a remarkable transformation.
READ »Better together: Why a hybrid OOH strategy outperforms all others
Out-of-home advertising has undergone a significant transformation over the past decade. What was once considered a purely static medium has evolved into a dynamic and data-driven channel, capable of delivering precision targeting, real-time optimisation and measurable business outcomes.
READ »Sue Frogley's Next Act: Reimagining Talon
When Sue Frogley was named global CEO of Talon at the beginning of last year, it marked not just a new chapter for the out-of-home (OOH) specialist - but also for Frogley herself. Best known for leading Publicis Media UK, she oversaw more than £2bn in billings and ran one of the UK’s largest media groups. Frogley left Publicis at the end of 2023 after nearly a decade at the agency group, including six years as CEO.
READ »ARTIFICIAL INTELLIGENCE
Brand marketers discuss the future of OOH in an AI-led environment at OAC 2025
The panel discussion titled ‘Is the Future of OOH an AI Prompt Away?’ on Day 1 of the OOH Advertising Convention 2025 explored the impact of artificial intelligence on the Out of Home (OOH) advertising ecosystem and what implication AI has for all aspects of OOH – from creative processes and campaign planning; to data mapping and campaign analysis.
READ »DATA AND MEASUREMENT
Brands reallocate budgets 'tactically' in Q1 to adapt to 'wavering economy'
As advertisers sought more short-term solutions during the US administration’s trade negotiations, budgets for search and online display increased in Q1. UK advertising spend climbed 8% to a total of £10.6bn in the first three months of 2025, according to the latest AA and WARC expenditure report – 1.4 percentage points ahead of the April forecast.
READ »MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
The Media Rating Council (MRC) this morning released a draft of "Phase 2" of its controversial out-of-home media audience-measurement requirements for a 30-day public comment period before they are ratified as the U.S. ad industry's standard.
READ »Out-Of-Home Advertising
System1 and JCDecaux are revealing game-changing insights that will reshape how brands approach OOH creative. Double Take, a new whitepaper, draws on System1’s predictive testing of 1000+ OOH campaigns with 180,000 consumers across 7 markets using its Test Your Ad platform.
DOWNLOAD THE WHITE PAPER »From Billboards to Benchmarks: How data is Revolutionising OOH Advertising in South Africa
After three decades on the media owner side of the Out of Home (OOH) industry, I’ve now crossed the negotiating table to join the agency world, right at the peak of a data-fuelled transformation. For years, OOH was perceived as a high-reach, low-accountability medium. Visually powerful and ever-present, yes- but often lacking the granularity digital marketer’s demand. That’s changing fast.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic DOOH is Rapidly Gaining Favour with Digitally Focussed Marketers: JCDecaux's Mark Halliday on Omnichannel Effectiveness
Mark Halliday, Director of Programmatic, JCDecaux UK, joins us to discuss how programmatic digital out of home is helping digital marketers to solve effectiveness challenges in omnichannel campaigns.
READ »Why every out-of-home plan should blend direct and programmatic
Out-of-home (OOH) has long been prized for its scale, impact and creative power. But as audiences grow more dynamic and marketing becomes increasingly data-driven, the channel is evolving fast. Programmatic digital out-of-home now plays a critical role in driving smarter, more accountable campaigns. The most effective advertisers aren’t choosing between direct and programmatic; they’re blending both to plan with precision and deliver amplified results.
READ »Office to Onboard: How Programmatic DOOH Reaches the Travelling Professional
Our latest report, developed in partnership with VIOOH, reveals how programmatic digital out-of-home (pDOOH) is redefining B2B and B2C engagement across the UK, Germany, and France. With professionals planning trips at their desks, city-centre offices have become the most consistent and high-intent media environments for advertisers.
DOWNLOAD REPORT »Beyond the Loop: How Perion Is Shaping the Future of Programmatic DOOH in Australia
The programmatic Digital Out-of-Home (pDOOH) market in Australia is evolving rapidly, and few understand this transformation better than Areef Vohra, Director of Publisher Development at Perion. With a background steeped in Out-of-Home (OOH) media, Vohra’s vision for the future is rooted in a deep respect for the channel — and a bold ambition to modernise it.
READ »Igniting Innovation: How Programmatic DOOH is Redefining Creativity in the UAE's Advertising Landscape
The advertising industry in the UAE is undergoing a transformative shift, propelled by the rapid advancement of Programmatic Digital Out-of-Home media. As digital transformation accelerates across the region, pDOOH is revolutionising the way brands interact with audiences - ushering in a new era where data-driven insights, real-time engagement, and creative adaptability converge to deliver powerful, context-aware campaigns.
READ »OAAA campaign puts a spotlight on programmatic OOH
In a quest to spotlight the power of programmatic out-of-home advertising the Out of Home Advertising Association of America ran a citywide programmatic OOH campaign during the Programmatic I/O show held in Las Vegas. The OAAA is the national trade association for the out of home advertising industry and represents over 850 members, including media companies, advertisers, agencies, ad-tech providers and suppliers.
READ »CREATIVITY
OMA CEO on why OOH creative cuts through and what's getting in the way
The out-of-home (OOH) industry has seen a steady rise in ad revenue, reporting $363.6 million in Q2 and $334.1 million in Q1, both from this year, according to the Outdoor Media Association (OMA) Elizabeth McIntyre, CEO of OMA, told Mediaweek OOH isn’t fragmenting and that advertisers see the power of out-of-home.
READ »A host of brands, including Tesco, McDonald's, Stella Artois, Haagen-Dazs and Muller, have been using stark images in their advertising campaigns
Long-copy ads have waxed and waned in fashion for years, but in today's time-poor and media-cluttered world, they are distinctly out of favour. Is less, indeed, more for modern advertisers? Instead, we have seen major food, drink, and retail marketers turn to using small or understated - but highly distinctive - brand assets or cues in their advertising, particularly in outdoor campaigns where a picture is left to tell, not quite, 1,000 words.
READ »CAMPAIGNS
A child is missing. A call is happening now.
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On average, a child goes missing in Poland every four hours. Behind each case is a family facing the worst moment of their lives. Right now, someone is calling the hotline, desperately seeking help. At this very moment, Digital Out-Of-Home screens across Poland display the message: “A child is missing. A call is happening now.”
WATCH THE VIDEO »Powerful Posters #7
Think Out of Home creativity has peaked? Think again! A fresh edition of Powerful Posters has landed - packed with punchy, clever, standout campaigns from the past few months. Each ad featured has earned its spot by hitting our design criteria in keeping it: Simple, Striking, Succinct, Sensible and our newest addition - Surprising.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
