WOO APAC FORUM SEOUL - NOVEMBER 2025
WOO Regional Forum Seoul - Just one week left to take advantage of our Earlybird Rates!
You’ve just one week to take advantage of our Early Bird Rates which finish on August 31st. The World Out of Home Organization is to hold its next Regional Forum in Seoul, from November 5-7. The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon Woo.
READ AND REGISTER »OPINIONS
Wisdom of Women in Media: Cathy O Connor, CEO of oOh!media
This is the third in a series of interviews exploring the career and life journey, highlights, pauses and key decision points leading to change for women in the media industry. The aim of this series is to reflect on wisdom gained through formal and informal education, significant supporters, detractors, inner voice and the impact this has had driving forward or shaping their career.
READ »The Targeting Paradox: How to Optimize DOOH Without Killing Your Reach
In marketing, precision has always been the holy grail. We imagine campaigns where every impression reaches the right person, at the right time, with the perfect message. But reality is far messier. Most campaigns are a constant balancing act between reach, relevance, and budget and in Digital Out-of-Home (DOOH), that act becomes even harder to master.
READ »The one local media form defying gravity
Duncan Greive is joined by Phil Eastwood, GM of JCDecaux NZ, and Paul Maher, chair of OOHMAA, to discuss the rise and rise of out-of-home media. Once a backwater of the industry, it’s now the only locally operated sector showing robust growth. Partly a result of digital screens, partly a response to the hyper-saturation of ads
LISTEN TO PODCAST »"Out-of-Home Complements Everything Else": A Coffee with Hannah Thompson, IPG Mediabrands
Hannah Thompson, Managing Partner for Addressable Solutions, IPG Mediabrands UK&I, joins ExchangeWire's John Still over a brew to discuss programmatic out-of-home and addressability.
WATCH THE INTERVIEW »INCLUSIVITY
A Spotlight on the Women Shaping South Africa's OOH Landscape
This Women’s Month, we want to turn the spotlight onto the women who are shaping the future of OOH advertising in South Africa on the media owner side of the fence. These female entrepreneurs are building impactful businesses, bringing fresh perspectives, and proving that great ideas don't need a massive enterprise behind them.
READ »DATA AND MEASUREMENT
OOH spurs hike in awareness
Key stat: Out-of-home (OOH) ads prompt an average 13.3% growth in US ad awareness, outpacing TV (10.2%), digital (3.9%), and connected TV (2.2%), according to a July report from Clear Channel Outdoor and Kantar.
READ »OMA: Outdoor net media revenue up 18%
Out-of-home advertising revenue grew 17.86% to $697.3 million for the half year to June, according to the Outdoor Media Association. Digital OOH revenue now accounts for 76.1% of total net media revenue year to date, up from 74.4% this time last year.
READ »On the road to real reach
Audience data from The Outdoor Measurement Council’s ROAD survey – reliable research based on international gold standards – proves out-of-home reach is deep and long – yet OOH is still an agency afterthought, writes TRISH GUILFORD.
READ »New research reveals the powerful role office media plays to influence business travel decisions
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, in partnership with ECN, a world leading digital out of home office media publisher, has released a new report ‘Office to Onboard: How Programmatic DOOH reaches the Travelling Professional’.
DOWNLOAD REPORT »PROGRAMMATIC AND AUTOMATION
Bridging the Gap: How to Integrate Programmatic OOH in Wider Media Strategies
In the second in a series of “How To” reports, Eoin Carroll, Programmatic Lead with Talon delves into programmatic OOH and how it can be integrated into wider media strategies by advertisers.
READ »The future of programmatic advertising lies in a wall garden world, says WARC report
Programmatic advertising is in a bit of a bind. Spending on the programmatic open internet has stagnated, with almost all of the growth accrued by the major walled garden platforms, according to WARC’s The Future of Programmatic 2025 report out this month.
READ »COUNTRY NEWS
Philippine DOOH finds new momentum in the country's outdoor fitness boom
On weekend mornings in Bonifacio Global City, streets give way to the rhythm of running shoes and the hum of bicycle chains - a scene emblematic of a post-pandemic shift in Philippine urban life, where people reclaim public spaces for movement, wellness, and community.
READ »Stroer Hits Record Sales on DooH and AI Growth
Digital-out-of-home is booming, and Statista is emerging as a key AI data supplier: The German Ströer Group increased its revenue to €980 million in the first half of 2025, powered by DooH growth and AI partnerships.
READ »oOh! revenue up with the advertising market improving
Outdoor media specialist oOh!media reported revenue up 17% to $336.2 million in the half year to June, driven by strong performance in road, street furniture, rail and fly. The company says current quarter revenue is pacing up 5% year-on-year, with August and September improving after a softer July.
READ »Bravo Media Begins Operation Of Citybus Bus Shelter Advertising
Hong Kong: Bravo Media, a leading outdoor advertising firm with a distinguished reputation in transit transportation advertising, announces today it has been appointed by Citybus as the exclusive agency for the company’s Bus Shelter Network, effective from October 2, 2025.
READ »Make it memorable: Advertising that sticks with Gen Z
By 2030, Gen Z is expected to hold $12 trillion in global spending power, requiring brands to rethink how they show up. This isn’t just the next wave of consumers—it’s one of the most influential generations we’ve seen to date. As digital natives who’ve grown up swiping, scrolling and skipping, they’ve developed a distinct set of preferences when it comes to how they want to be marketed to and how they don’t.
READ »'AI can help facilitate creativity': Franck Vidal, Vistar
Franck Vidal of Vistar talks us through his hottest topics in the industry, and what he discovered at ATS Singapore 2025.
WATCH THE VIDEO »CREATIVITY
How many creative leaps will you have made in 2025?
Nobody has noticed – but we’re allowing a major milestone to slip past. Where the English language is concerned, ‘creativity’ is a recent addition. Its first recorded use is thought to appear in a book written by the historian Adolphus William Ward in 1875. In A History of Dramatic English Literature, Ward refers to William Shakespeare’s “poetic creativity”. We are more than halfway into 2025, and no-one has observed that this year marks the 150th birthday of creativity..
READ »Getting Cleverer with Dynamic Content for Digital Billboards
Dynamic content is the show-off of the digital billboard world. It can change on a dime, pull in live data, and react to what’s happening in the real world right now. At the very least, use that power to be useful. Give viewers information they actually want in the moment.
READ »CAMPAIGNS
2025 Is a Turning Point for DOOH — Here's Why It Matters
Digital Out-of-Home is everywhere in 2025, and it’s not slowing down anytime soon. Just this year, global ad spend is projected to hit $992 billion, with digital out-of-home advertising and other digital formats rising 7.9% to $678.7 billion. Brands are actively looking for fresh, creative formats, and DOOH advertising is stepping up.
READ »Hyper-localized OOH in action: Lessons from Oatly
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Across the world, brands strive to make meaningful and measurable connections with their audiences. Oatly’s award-winning “Support Your Local Oat Dealer” campaign, powered by billups, is a standout example of how hyper-localized Out-of-Home (OOH) advertising can deliver value for both brands and communities.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
