WOO NEWS
Global 7th Rank, Innovation in South Korea's OOH Advertising begins with Automation and Programmatic Solutions
Tom Goddard President of WOO appeared as a Keynote speaker at the '2023 Busan International Marketing and Advertising Festival (MAD STARS 2023)', Asia's largest international event for Marketing, Advertising, and Digital content, which is held from August 23rd to August 25th at the BEXCO and Haeundae areas in Busan in South Korea.
READ »WOO APAC FORUM NOVEMBER 2023
WOO's second APAC Regional Forum in Bali - Venue Announced
The World Out of Home Organization is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. We are pleased to announce our Forum Venue is the Conrad Hilton Jalan Pratama 168 Tanjung Benoa, Bali, 80363, Indonesia. You will be able to access a special forum hotel rate shortly via our registration page. The Forum is now open for registration.
READ AND REGISTER »OPINIONS
Will Justin Cochrane be Clear Channel's last UK and Europe CEO?
An insightful interview in The Media Leader with Justin Cochrane, Clear Channel UK & Europe CEO - on future partners for the UK and European business; driving growth through collaboration and consistent messaging; and how measured restrictions create the right forces for change in #OOH advertising.
READ »The Identity Crisis
The exact date upon which the 3rd party cookie vanishes is tough to pin down. What we are reasonably certain of is that sometime in the second half of 2024 the Google team will release a version of Chrome that will have them turned off by default.
READ »OOH look at me
User-generated content on social media is generally terrible. But, because we’re humans and we don’t process information properly, we all remember the gems and forget the duds. And lately we’re seeing some really interesting fake ads being created on social media which have one interesting common thread — they all involve outdoor.
Read »How to make your outdoor campaign go viral
Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification.
READ »Why Advertisers Can't Afford to Overlook Digital Out of Home for the Omnichannel Era
Agency teams are increasingly shifting their strategic planning and media buying from channel silos to an omnichannel approach. Today omnichannel activation typically encompasses digital display and video but broadcast channels such as Out of Home (OOH) and audio are now increasingly addressable and programmatically available as well.
READ »ENVIRONMENT AND SUSTAINABILITY
Media that gives back: Why OOH is an untapped sustainability opportunity for advertisers
Despite the influence of sustainable advertising on consumer choices, marketers often overlook sustainability in media channel selection, says Chris Dooley (head of social impact, JCDecaux). But out-of-home advertising, particularly digital out-of-home, offers a sustainable and effective way to reach audiences while contributing to social and environmental initiatives. Here's how.
READ »DATA AND MEASUREMENT
Podcast: Why OOH audiences have not hit a 'new normal' yet - with Route's Denise Turner
Route Research CEO Denise Turner joins host Jack Benjamin and reporter Ella Sagar to discuss the current state of the OOH market, developments in ad measurement, the viral success of fake OOH ads, and whether we’ve yet reached a ‘new normal’ when it comes to how individuals are traversing metropolitan areas.
READ AND LISTEN »How much does a billboard cost? Decoding OOH advertising pricing, from CPM to ROI-optimization tactics
Despite the enduring presence and power of out-of-home (OOH) advertising in an increasingly digitized world, “How much does a billboard cost?” remains a common query among advertisers and entrepreneurs eager to explore this time-tested ad medium.
READ »Australian Out of Home half year results for 2022
The Out of Home (OOH) industry today announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.*
Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent* for the same period last year.
READ »PROGRAMMATIC AND AUTOMATION
'Majority' of advertisers set to invest in programmatic as cookie dies
As third-party tracking cookies continue to be phased out, a “majority” of advertisers and agencies plan to invest more in programmatic over the next year, according to a Warc report.
READ »Vistar Media Launches Certification to Accelerate Mastery of Programmatic DOOH
Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), announced today the launch of its Vistar Academy certification program, "Accelerate: Foundations of Digital Out-of-Home."
READ »COUNTRY/REGIONAL NEWS
'DOOH has seen significant growth in South Africa'
Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa shares his perspectives on OOH business patterns in South Africa and rest of Africa, market readiness for programmatic OOH, among other key factors. Edited excerpts of the interview with Rajiv Raghunath.
READ »How can APAC brands better leverage DOOH as part of their marketing mix?
With the rapid digitalisation in recent years, it is getting increasingly common for marketers to utilise digital out-of-home (DOOH) as the go-to advertising platform and the APAC region has seen an explosive growth in DOOH. In fact, research group IMARC saw the region’s DOOH market reach USD$8 billion in 2022 and expects the market to hit USD$18 billion by 2028.
Read »Digital out-of-home is emerging as a bright star in MENA in a year of economic turbulence
Consumer spend in Western countries is hobbled by high inflation, and Asia’s economic recovery is just gathering steam. But one region is set to register the highest annual growth in digital ad spend well into next year, indicating business bullishness: Middle East and North Africa (MENA).
READ »Baghdad advertising boards turned off over porn screening
Iraqi officials have ordered all electronic advertising screens to be shut down in Baghdad after a hacker used one to show a pornographic film.
It happened at a major road junction in the Iraqi capital. Videos have been shared widely on social media.
CREATIVITY
'Technology helps supercharge our creativity'
Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath.
READ »Why Brands Need to Rethink Their Creative for Digital Out-of-Home
The addition of digital and programmatic capabilities to the broader out-of-home (OOH) ecosystem has been an impressive, innovative move for the outdoor advertising industry as a whole. Because of the maturation of this channel, advertisers and brands have more tools at their disposal than ever before. While new buying technology and advanced campaign capabilities are great, impactful advertising still relies heavily on creativity:
READ »CAMPAIGNS
OOH Best Creative Last Week Today from OOH Today
The top 10 OOH creative executions that came to our attention last week. If you’ve seen stellar work out there, OOH Today want to know about it.
READ »2023 Buy in Season for Healthy Returns campaign report
Earlier this year, the OMA in partnership with Health & Wellbeing Queensland and Nutrition Australia, together with the support of Woolworths, IAB Australia and 23 of our members, ran our third healthy eating campaign - Buy in Season for Healthy Returns.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
