WIOO MEMBER NEWS
World Out of Home Organization adds eight organizations to its list of members
A total of eight organizations from different industry sectors and areas of the world have joined the World Out of Home Organization. Five of the new members are national media owners, two are OOH service providers/suppliers and there is one national media agency.
READ »ENVIRONMENT AND SUSTAINABILITY
Sustainability in OOH: Driving impact with innovation
Out-of-home (OOH) advertising is more than just a powerful media channel—it’s one of the most sustainable ways for brands to reach audiences at scale. As brands strive to reduce their carbon footprint, OOH emerges as a leader in sustainable media. With a lower carbon footprint, high energy efficiency and minimal waste, OOH helps brands engage consumers while supporting environmental and social progress across global markets.
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World Environment Day: Kochi turns plastic into Ad benches
In a pioneering initiative set to place Kerala at the forefront of global sustainable innovation, Kochi Metro and prominent shopping malls across the state have jointly transformed over 10,000 kilograms of plastic waste into eco-friendly public benches that double as high-impact advertising platforms.
READ »OPINIONS
OOH is enjoying a real moment : Check out 2025's impactful new formats
From high-impact 3D builds and immersive transit environments to hyper-local digital screens and programmatic activations, OOH advertising is innovating exponentially. OOH is becoming more dynamic through digitisation, making formats more diverse and reactive, offering more opportunity for advertisers to reach different kinds of audiences.
READ »The winning formula: How DOOH is empowering small businesses
In a market where every rupee or pound counts, small businesses are constantly searching for ways to maximize their visibility without stretching limited budgets. While digital and social media have dominated conversations, digital out-of-home (DOOH) has quietly emerged as one of the most powerful and accessible tools for growth. Matthew Dearden, CEO of UK-based Alight Media, shared his perspective on why DOOH is becoming a game-changer for small businesses.
READ »Debunking common misconceptions in the digital out-of-home advertising industry
Digital out-of-home advertising isn’t as complex as it seems. It’s easier than you might think. We’re breaking down common misconceptions advertisers have about DOOH advertising.
READ »From Billboards to Borderless: How OOH Media Owners Can Compete in a Global Connected Media World
For decades, out-of-home (OOH) advertising was defined by its hyperlocal roots. Media owners were specialists, sometimes in a single city, a single format, or even a single location like an airport or train station. A few giants like JCDecaux scaled into true global networks, while others such as Clear Channel expanded internationally before retrenching back into local strongholds. But for the vast majority, OOH remained a game of local expertise rather than global ambition.
READ »OAAA chief talks OOH growth, advertising trends
In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on what's driving robust OOH growth and revenue as well as the trends taking root in the OOH industry.
LISTEN TO PODCAST »Billboards are talking to each other - but is it really worth the effort?
In a world where traditional advertising often struggles to capture attention, brands are finding new ways to communicate with consumers. One trend that has been gaining traction is billboards chatting with each other- playful outdoor campaigns in which one brand’s hoarding elicits a clever response from another. This approach is witty and quick, often resonating far beyond the initial street where it was displayed.
READ »RETAIL MEDIA
Retail Reawakening: How OOH & pDOOH can drive brick-and-mortar growth
It’s Saturday morning. The car parks are full. A family is debating on what and where to have lunch. Far from fading, physical retail in Australia is experiencing a revival and marketers are taking note.
READ »ASSOCIATIONS NEWS
OOH industry urges finance minister to rationalise GST
The Indian Outdoor Advertising Association (IOAA), representing leading Out of Home (OOH) Media Owners, has appealed to Finance Minister Nirmala Sitharaman, seeking a reduction in the Goods and Services Tax (GST) rate on outdoor advertising.
READ »DATA AND MEASUREMENT
It shouldn t be just about reach
Millions of ads are seen each day. Far fewer are remembered – and fewer still are linked to the right brand. That gap between exposure and recognition is where so many campaigns fall short, and why marketers are rethinking what success looks like.
READ »Out of Home Advertising Reports £645m of Revenue in the First Half of 2025
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH revenues for the first half of this year total £644.9m, a marginal decline of 0.2% compared to the same period last year.
READ »Out of Home Advertising Revenue Rises to $2.86 Billion in Q2 2025
Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%.
READ »EVENTS
Ströer and WallDecaux present insights into digital out-of-home advertising on the World of Media Stage
As last year, Ströer and WallDecaux are jointly hosting the DOOH Summit at dmexco 2025, which will take place on September 17 from 11:00 a.m. to 1:30 p.m. in Hall 8 on the World of Media Stage. Brand managers, agencies, and industry experts can look forward to an extensive program featuring current case studies, research, and international perspectives.
READ »PROGRAMMATIC AND AUTOMATION
Polygon to bring third-party verification to programmatic DOOH across Africa
New Seedooh integration into Polygon’s publisher network will bring independent, transparent and accurate data directly to advertisers Polygon, Africa’s largest aggregated programmatic digital out of home (DOOH) publisher network, has announced the integration of Seedooh’s verification technology into its digital billboards in South Africa and later, across the continent.
READ »Programmatic Advertising Isn't Dead - it's Just Getting Started
According to cynics, the death of programmatic advertising has finally arrived. This would suggest a major paradigm shift, were it not for one thing: namely, the fact that people have been predicting the death of programmatic advertising for years. They've been wrong before and, perhaps unsurprisingly, they're wrong now. But that doesn't mean things aren't changing. They are - and fast.
READ »From promise to powerhouse: Five years of programmatic out-of-home growth in New Zealand
This year marks a significant milestone for programmatic digital out-of-home (DOOH) in New Zealand. In just five years, the channel has evolved from a promising innovation to a proven and powerful part of the digital marketing mix. The transformation has been remarkable, not only in scale but also in the sophistication of how brands are using the medium to connect with audiences.
READ »COMPANY NEWS
OUTFRONT Media Inc. appoints Nick Brien as Chief Executive Officer, adds Netflix, Magnite executives to the Board
The Board of Directors of OUTFRONT Media Inc. has appointed Nick Brien as Chief Executive Officer, effective immediately. Brien, who has served as Interim CEO since February 2025, will continue as a member of the Board. The Company has also added two industry leaders to its Board of Directors: Michael Barrett, CEO of Magnite, and Nicolle Pangis, Vice President of Netflix Advertising, North America.
READ »Ocean Outdoor upgrades major DOOH screens with cameras and motion tracking
The British DooH company Ocean Outdoor, known for mega-screens like the one in London’s Piccadilly Circus, has renewed some of its key locations. Five of them now boast new LCD and LED screens, plus built-in cameras to enable campaigns using the interactive “Deepscreen” methods developed by their creative tech department Ocean Lab.
READ »CREATIVITY
Dino Burbidge unpacks the secret sauce of great OOH creative
Most OOH creative never reach the level of a masterpiece simply because a few fundamental rules are ignored. That was the key point made by Dino Burbidge, OOH Creative Consultant, Dinova Ltd & Creative In Residence, World Out of Home Organization, who shared his insights on what makes an OOH campaign truly outstanding.
READ »Billboard Colors, Fonts, and Images Influence Consumer Behavior
It’s estimated that the average person is exposed to anywhere from 4,000 to 10,000 advertisements each day from smartphone screens to street signs. It might seem like the billboard is an outdated tool, however when you’re stuck in traffic or glancing up during a walk, a well-placed and well-designed billboard can break through the noise and leave a lasting impression.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
