WOO GLOBAL CONGRESS LISBON - CONGRESS HIGHLIGHTS
Enhancements in Audience Measurement Systems - WATCH THE LISBON PRESENTATIONS
A year since WOO launched the ‘Global OOH Audience measurement Guidelines’ we return with three presentations from leading OOH measurement bodies addressing the current requirements for developing OOH measurement. WATCH THE PRESENTATIONS
WATCH PRESENTATIONS »OPINIONS
'Faux DOOH' is cool but can we be a lot more open about what's really happening
London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture frame along a Dubai freeway is filled with an Adidas ad celebrating Lionel Messi’s World Cup win.
READ »Richard Malton: digital out of home - why fake it when you can make it?
In 1989 my work placement from Manchester Poly took me to the English Super Luxury brand Asprey in New York. At the time based in a tower on 5th Avenue that some bloke called Trump owned (many times I was summoned to the penthouse apartment loaded with various luxury goods for Ivana before she hit the town – but that’s another story.)
READ »Static vs digital: When it comes to outdoor media, both can play a role in your media strategy
Within media circles, you often notice that the average 'water cooler' conversation grows somewhat vehement when it comes to extolling the apparent virtues or weaknesses of certain media types. And outdoor media is no exception, with media planners often having very persuasive views on whether advertisers should be investing in static out of home (OOH) or digital out of home (DOOH) media.
READ »Unveiling the Power of Billboard Advertising: 10 Advantages and Effective Strategies
Billboard advertising has proven to be a compelling and impactful medium for reaching a wide audience and promoting brands effectively. In this blog post, we will explore the advantages of billboard advertising and the strategies for optimizing its potential.
READ »Addressing Challenges in the OOH Industry: Navigating Transformation Roadblocks
The Out-of-Home (OOH) industry is currently engaged in ongoing discussions regarding the necessity for a transformative shift. The focus of this transformation has primarily been on measurement, but progress has been slower than anticipated.
READ »ENVIRONMENT AND SUSTAINABILITY
Achieving Carbon Neutrality: Broadsign's Update (Part 2)
Earlier this year, our CEO, Burr Smith, announced that Broadsign was setting a goal to achieve carbon neutrality by the end of 2023. Since then, we finalized our internal audit and started putting our emissions reduction plan in place.
READ »
JCDecaux and Chargeurs launch 'Pearlflex', a new PVC-free advertising canvas
JCDecaux the number one outdoor advertising company worldwide, announces that it has teamed up with Senfa, a subsidiary of the Chargeurs group, to develop a PVC-free advertising fabric. Dubbed "Pearlflex", this new product will be available from September 2023, notably for the Extime JCDecaux Airport advertising sites at the Paris-Charles de Gaulle and Paris-Orly airports, as well as other French airports.
READ »DATA AND MEASUREMENT
How Route's outdoor data reveals need for less speed
Route data points to a solid case for extending the time people have to cross the road, with implications for both safety and out-of-home advertising.
READ »Why is public transport advertising so effective?
In this Anatomy of Out of Home, we take a look at a recent study commissioned by TorchMedia. The aim of the study was to gain a deeper understanding of advertising effectiveness via trains, buses, trams and ferries, as well as commuter behaviours when travelling. This AOOH shares some of the key stats that show why transport advertising is so effective.
READ »EVENTS
OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment
The 17th edition of the Outdoor Advertising Convention (OAC) got off to an electric start with talks and presentations from industry leaders setting precedent for things to come throughout the day. The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
READ »OAC 2023 offers ways to unlock an evolving OOH
The 17th edition of the Outdoor Advertising Convention, the largest OOH event organised in the country, was held at Manekshaw Centre, Delhi Cantonment on 28-29 July 2023. The two-day convention centred on the theme, OOH Next, and featured talks and presentations, and focused discussions on business strategies, investment avenues, technologies, creative solutions, and collaborations.
READ »PROGRAMMATIC AND AUTOMATION
OASIS - Outdoor Advertising Standardised Integration System from the OMA
OASIS (Outdoor Advertising Standardised Integrated System) is a new tool that automates the Insertion Order (IO) and streamlines the distribution of campaign booking information between Media Owners, Agencies and Third-Party Verification Companies.
READ »Average OOH Programmatic CPM is $7.17 for 1st Half of 2023 Says Place Exchange
Place Exchange just released a report on programmatic trends for the first half of 2023. Here are the highlights. H2 2022 means the last half of 2022 and H1 2023 means the first half of 2023.
READ HIGHLIGHTS AND ORDER REPORT »Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens
Location Media Xchange, the world’s first independent advertising technology company and supply-side-platform announced its partnership with Digichive Philippines Corporation (DPC), the exclusive advertising concessionaire for Ninoy Aquino International Airport (NAIA) Terminals, Clark Lipad International, Bacolod-Silay airport and Kalibo International Airport.
READ »COMPANY NEWS
Wildstone launches OOH digitisation in Spain with first digital screen
Wildstone, a leading owner of outdoor media infrastructure in Europe, has taken a significant step forward in their mission to digitise out-of-home (OOH) media assets across the continent with the successful installation of their inaugural, next-generation digital screen in Madrid.
READ »Hypermedia's 'Z Gallery' Unveils Rene - Master of Impression
Hypermedia, subsidiary of W Group Holding and one of the leading providers of Out-Of-Home (OOH) media solutions in the region, announced today the addition of René, the 13th digital bridge within its esteemed "Z Gallery - Art of Media" collection, situated at the World Trade Center, the entrance of Sheikh Zayed Road.
READ AND WATCH VIDEO »JCDecaux outlines 'winning formula' for growth
JCDecaux registered 7.8% organic growth to reach €1.59bn adjusted revenue in the first six months of 2023, according to its latest financial results.
READ »CREATIVITY
Transforming creative concepts into campaigns that make you OOH
Even as the oldest medium, outdoor advertising will never be outdated. It remains one of the most powerful forms of advertising used by companies worldwide – both large and small – to promote their brand and generate media coverage.
READ »The Great Outdoors: Award-Winning OOH Creativity with Grand Visual
With almost two decades of being at the forefront of out-of-home (OOH) creativity and production services, Grand Visual is renowned for crafting compelling stories for clients such as Disney, BBC, Channel 4, Google, Amazon, Netflix, McDonald’s and many more.
How to make the Perfect Poster with Specsavers, JCDecaux, Lumen & System1
Hear Specsavers (the specs experts), JCDecaux (the outdoor ad experts), Lumen (the attention experts) and System1 (the creative experts) reveal a brand new methodology for measuring and optimising your OOH creative.
WATCH »CAMPAIGNS
How to Create an Effective Outdoor Campaign Brief: Comprehensive Guide
A well-structured and comprehensive campaign brief is critical for outdoor advertising success. Outdoor advertising demands simplicity and clarity to express the primary idea successfully. This article will help you develop an outdoor campaign brief.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
