WOO NEWS
World Out of Home Organization to boost Ad Net Zero's Global Media Sustainability Framework
The World Out of Home Organization is linking up with Ad Net Zero --- the global advertising industry initiative to drive growth that’s better for the planet --- to refine the Global Media Sustainability Framework (GMSF) so that it better reflects the specific characteristics of Out-of-Home media.
READ »ENVIRONMENT AND SUSTAINABILITY
Soofa to launch zero-carbon street kiosk in Q3 2025
Soofa, a smart city infrastructure innovator, will launch ZerOOH, a 75-inch full-color, zero-carbon street kiosk, in Q3 of this year, according to a press release. Designed as a sustainable and cost-effective alternative to traditional digital out-of-home displays, the ZerOOH kiosk will be entirely solar-powered, eliminating electricity costs and reducing carbon footprint.
READ »OPINIONS
OOH and social: a dynamic duo for reaching Gen Z
Brands have always sought to influence consumer behaviour through targeted campaigns. Whether targeting all adults or Gen Z, there’s one goal: effective, efficient communication. But as the media landscape continues to fragment reaching consumers, especially digital natives like Gen Z, has become more challenging. Among the constant change, one medium has remained relevant and powerful: OOH.
READ »Out \ Look: The Magic of Multi-Format
In an increasingly digital focused world, OOH advertising continues to prove its relevance, impact, and adaptability. Brands like Red Bull exemplify how iconic Outdoor formats can captivate audiences and drive engagement.
READ »From Smart Targeting to Living Pillars: 4 Ways OOH is Leading the Way
OOH delivers across four main factors - at Talon, we call these the ACES. We play these four ace cards to make sure your media plan succeeds: Audience, Creative, Effective & Sustainable. We're sharing more bite-sized ACES from across the industry - showcasing OOH's winning hand. Enjoy!
READ »Does Billboard Advertising Work? Taking a Closer Look at Its Effect in Las Vegas
In an era dominated by mobile devices, social media campaigns, and influencer marketing, the question arises: Does billboard advertising still have a place in the marketing mix? While there’s no one-size-fits-all answer, it seems that billboards can still be quite effective, especially when strategically placed.
READ »Introducing: "Let's DOOH This" a Smartify Podcast
In the debut episode of Let’s DOOH This, Smartify CEO Joe Kunigonis and SVP of Marketing Debbie Williams sit down with Jesse Wroblewski, founder of Generations Beyond and author of Marketing for Supervillains, to unpack how digital out-of-home (DOOH) advertising fits into the evolving omnichannel landscape.
WATCH PODCAST »RETAIL MEDIA
Retail media & DOOH: The trends shaping the future of in-store advertising
Retail media is transforming the in-store experience, and DOOH is leading the charge. Vistar Media partnered with MFour to survey 2,000 U.S. consumers about their perceptions of DOOH placements across key retail touchpoints—parking lots, store entrances, aisles, checkouts, gas stations and kiosks.
DOWNLOAD REPORT »Retail Media's Measurement Problem
Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming increasingly apparent.
READ »AWARDS
Leading Women in Digital Media Awards
WE.DOOH, powered by DPAA in partnership with Advance Women at Work, unites all people working across DPAA member companies and our ecosystem to advance gender equality. We harness and celebrate the women of DPAA, encourage and push for more representation at the podium, on panels, at events, and strive to engage younger generations of women to get involved with Digital Out of Home and our extended ecosystem.
READ »PROGRAMMATIC AND AUTOMATION
JCDecaux India Partners with VIOOH
JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.
READ »Programmatic digital out-of-home adoption reaches 30% in China
Programmatic digital out-of-home (pDOOH) advertising adoption in mainland China reached 30% in 2025, marking a 6-percentage-point increase from 24% in 2023, according to VIOOH's State of the Nation 2025 report released on August 4, 2025. The comprehensive study surveyed 150 marketing budget decision makers from advertisers and agencies across China in collaboration with Marketing Research Institute.
READ »Broadsign introduces unified campaign planning for digital and static out-of-home
When discussing out-of-home (OOH) advertising, the focus often shifts to comparing the benefits of static and digital OOH. However, both offer distinct advantages for advertisers. Digital OOH (DOOH) provides advertisers with more flexibility and agility, while static offers eye-catching large formats and a 100% share of voice.
READ »Programmatic OOH Shows Continued Momentum in H1 2025
Place Exchange’s latest Programmatic OOH Trends Report for H1 2025 shows continued momentum for the channel. The report provides a snapshot of select US programmatic OOH spending patterns across the Place Exchange platform, with insights into advertising categories, creative formats, venue types, and buying mechanism.
READ AND DOWNLOAD »Movia Goes Programmatic with Digital Mobile Billboards Worldwide
Movia, the moving media market trailblazer, is at it again! Recently launching Digital Mobile Billboards Worldwide Programatically. After completing a successful first campaign with Audible, GroupM, and Perion (formerly Hivestack), the network is officially available to all OOH marketers.
READ »Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea
Perion Network Ltd, a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading digital media and technology companies. This collaboration marks a significant expansion of Perion’s programmatic Digital Out-of-Home (DOOH) footprint and strengthens its presence in one of Asia’s fastest-growing advertising markets.
READ »CAMPAIGNS
TD and Ogilvy Bring Investing Into Reach with 'Fractional Window Shopping'
For prospective investors, the world of investing can feel intimidating, especially when high share prices make leading companies appear out of reach. To help break down barriers, TD and Ogilvy Canada have launched ‘Fractional Window Shopping,’ a bold and creative out-of-home (OOH) campaign spotlighting TD’s partial shares feature available through TD Direct Investing, encouraging aspiring investors to move from browser to actual shareholders.
READ »Cannes Lions and Portugal: A Growing Relationship!
The Cannes Lions Festival 2025 once again brought together the best of global creativity — and Portugal rose to the occasion. With a total of 8 Lions — including Gold, Silver, Bronze and an unprecedented distinction in the Young Lions — this was our best performance since 2016! Article by Vasco Perestrelo
CEO, MOP
Catchy, Clever, and Live in July
This month, we delivered bold campaigns that brought brands to life through vibrant visuals, smart data, and real-time relevance. From a show-stopping 3D takeover in Piccadilly Circus to dynamic messaging triggered by weather, location, and live transport data, July was all about creating meaningful moments on screen.
READ »TikTok Expands Out Of Phone Program
TikTok is excited to announce the expansion of its Out of Phone program, bringing the creativity, culture, and community of TikTok beyond the mobile screen and further into the physical world in even more ways.Building on the success of its retail and billboard integrations, TikTok is introducing four new partners – Curb, Westfield Malls, Rockbot, and Hope Hydration.
READ »Jaguar Land Rover Rolls Out Striking Twin Tower Campaign at Seoul Incheon Airport
Jaguar Land Rover has launched a high-impact digital out-of-home (DOOH) campaign at Seoul Incheon International Airport, strategically targeting travelers in the departure area of Terminal 1. The campaign utilizes the airport’s prominent Twin Tower Package—two large-scale digital sites positioned on the landside check-in floor—maximizing visual impact and audience reach.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
