WOO EUROPE FORUM NOVEMBER 2024
Register now for the WOO Europe Regional Forum in Milan
Registration is now open for the World Out of Home Organization Europe Forum in Milan from November 4-6. The Forum will include one and a half days of presentations on the expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients with a lunchtime finish on the Wednesday.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Cedara Launches Out-of-Home (OOH) Measurement Tool for Industry Emissions Transparency
Cedara, the Carbon Intelligence Platform, today (August 6th, 2024) announces the launch of its groundbreaking out-of-home (OOH) measurement tool, setting a new industry standard in sustainability and carbon emissions transparency.
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Open Media Brings New Digital Display Online with Daktronics EcoSmart Features
In furthering the partnership between Daktronics and Open Media, this is the first installation using Daktronics’ EcoSmart features, which can provide energy savings of up to 50%, bringing market-leading sustainability developments to match Open Media’s mission.
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EcoVista Installs First Outdoor Digital Billboard on Oxford Street
Oxford Street, one of the world’s most famous shopping destinations, has long been a hub for high-profile brands and retail stores. Home to renowned names like John Lewis, McDonald’s, Gaiger and Under Armour, this prestigious location now boasts its first digital billboard, thanks to the collaborative efforts of London Lites and EcoVista.
READ »OPINIONS
'Drive growth by offering more campaigns with digital smarts'
Matthew Dearden, CEO, Alight Media, the UK shares his perspectives on DOOH, programmatic and retail DOOH in an interview with Rajiv Raghunath.
READ »Beyond Billboards - the new age of OOH
It is always an interesting journey when you have an opportunity to speak to your industry. This happened when I travelled to Bangalore for the #OAC2024 conference in July. Hundreds of leaders from the Out-of-Home (OOH) industry gathered to connect and collaborate on the challenges within the India OOH space, what the future looks like, and what is needed to propel and prepare businesses.
READ »DOOH you read me? Experts dissect the good, the bad, and the...
Beyond a dynamic, flexible, scalable, insight-focused, analytics-based, and precise targeted approach, DOOH is also revolutionising requirements for creativity, attention, and engagement. So, what’s the catch?
READ »How to Implement Effective Social Media Strategies Using Out-of-Home
As a marketing professional, you or someone on your team probably use social media daily as part of their job duties. Depending on your brand, you may have a person or team dedicated to your social media efforts and strategies. But are you leveraging the real world to make more effective digital posts?
READ »Global brands: Where it all starts
The DPAA regularly talks with brands and agencies, finds out what is on their minds, their challenges, their views on today’s media landscape, and of course what they like, and would like to see more of in OOH and DOOH.
READ »Transit Advertising: How to reach audiences on the move with out-of-home
When we think of out-of-home (OOH) advertising, massive roadside billboards or eye-catching posters often come to mind. However, one form of OOH experiencing a significant resurgence is transit advertising.
READ »DATA AND MEASUREMENT
asiCast 175: Who Cares? - measurement and accountability
In this asiCast, Brian Jacobs talks to Denise Turner, Chief Executive of Route and convenor of a working group on Measurement and Accountability, one of the five groups that will be reporting on their findings at an event that has been organised on September 12th in London.
LISTEN TO PODCAST »Beyond metrics: Trust is crucial to brand building
What do global brands like Google, Coco-Cola and Apple have in common? Other than being instantaneously recognisable by their corporate identity, they each own over 20% of the worldwide market share in their respective categories.
READ »Can Roadstar go the extra mile to allay media owners' apprehensions?
With the out-of-home measurement tool Roadstar being evaluated during the pilot testing phase, chatter around its SWOT (Strengths, Weaknesses, Opportunities, Threats) has been making rounds in the industry. Even though most people seem enthusiastic about the model, others are skeptical about new system, which is yet to prove itself.
READ »PROGRAMMATIC AND AUTOMATION
Changing the game for OOH Media Owners: blending long-term planning with real-time ad delivery
When I joined VIOOH, we were in the middle of building VIOOH Intelligence – the set of algorithms and microservices powering the relationship between Supply and Demand on our Supply Side Platform (SSP) – within our VIOOH Trading Manager platform.
READ »Nulo Case Study
Premium North American pet food brand chose programmatic digital out of home (DOOH) to drive reach and awareness with active pet parents in the US.
READ »Case Study: Jumbo's and First Impressions Dynamic In-Store Experience Powered by LDSK
Jumbo, a renowned supermarket chain operating in the Netherlands and Belgium, wanted to offer its customers the best experience in-store. They sought to transform the in-store experience and enhance how they communicate with their consumers going about their daily shopping.
READ »Vistar Media announces new Deals API integrations with Google DV360 and The Trade Desk
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced new Deals API integrations with third-party demand-side platform (DSP) partners, Google DV360 and The Trade Desk.
READ »COUNTRY NEWS
Outdoor Advertising Association of Shandong Province, China visits South Korea to gain sights on OOH business.
From July 24 to 29 2024, Outdoor Advertising Association of Shandong Province(OAA) visited Seoul and Busan to closely observe the development of South Korea's OOH Advertising Industry. The delegation held discussions with the Korea OOH Association and related advertising media operators.
READ »CAMPAIGNS
QMS and Patties Serve Up 3DOOH Pies for the Paris Olympics
Leading digital outdoor media company QMS, today revealed its first Paris 2024 Olympic partner 3DOOH Full Motion campaign for Patties Foods, that will see Four’N Twenty pies light up QMS’ brand new digital large format site at Emporium Melbourne.
READ »Samsung launched its new Galaxy S24 in Argentina with Taggify
The technology brand used Taggify's Digital Out-of-Home (DOOH) programmatic platform during May and June. Find out the results of the launch of its most awaited AI model.
READ »COMPANY NEWS
BackLite launches The Triple Crown in Abu Dhabi
BackLite Media has announced the launch of The Triple Crown in Abu Dhabi. Part of the outdoor company’s landmark series, the Digital Out-of-Home (DOOH) network features three gigantic screens positioned on Al Khaleej Al Arabi Street in Abu Dhabi.
READ »Wildstone Expands Australian Team with Key Appointments
Wildstone, a prominent outdoor media infrastructure owner in the UK and Europe, has announced two key appointments in its newly launched Australian venture. Mitch Cook has been appointed as the Commercial Director, while Amber Burbidge joins as a Commercial Executive.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
