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Has OOH Found Its Home Further Down the Funnel?
The world of advertising, if imagined as a spectrum, can be visualized as stretching from mass broadcast to individual communication, from passive consumption to interruption, and from non-measurable awareness campaigns to highly measurable conversion-driven tactics.
READ »Maximizing Impact with OOH Media for Brand Visibility
Ever felt the adrenaline rush of a perfectly timed, eye-catching OOH Media ad capturing your attention as you cruise down the highway? Or perhaps a giant billboard in Times Square making you pause and take notice? There's an art to this. A science even.
READ »Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media
Mark Boidman, Head of the Global Media Group at Solomon Partners, an investment advisory firm, has released his second book, Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media.
READ »REFLECTIONS AND PREDICTIONS
Out of Home media Trends 2024 from EMC
As we wind down for the year, it’s time to have a look at the Out of Home media trends for 2024. Some trends will continue – we’re looking at you programmatic – but some have come out of left field. This year left our heads spinning with the emergence of AI as something more than a sci-fi topic.
READ »What'll Drive OOH Revenues for you in 2024? - YOU!
Billboard Insider has asked key players in our network to take a look at 2023 and ahead to 2024. By Chris Cowlbeck, CVO IBO USA and Media Rating Council OOH Committee Chairman.
READ »DOOH in review: 2023 advertising trends and predictions for 2024
2023 was an exciting year for digital out-of-home (DOOH). We saw the channel supersede its pre-pandemic share of total ad dollars, more brands lean into data-driven creative strategies, and the continued adoption of programmatic technology.
READ »Attention - Why OOH Will be Better Than Ever in 2024
Out of Home in Ireland saw substantial growth in 2023. The channel is in rude health, brimming with dynamic vibrancy and we foresee advertiser 2024 investment surpassing that of 2019 levels, the pre pandemic benchmark for the OOH industry.
READ »ENVIRONMENT AND SUSTAINABILITY
Achieving Carbon Neutrality: Broadsign's Update (Part 3)
Over the past two years, our team has been working to identify opportunities to reduce our emissions and secure offsets for those emissions that cannot be eliminated today. With this year now almost at an end, we’re pleased to be able to share some of the progress we’ve made, including our selection of an offset provider and which of the technologies and projects they offer that we have invested in.
READ »
Free Download: Green Signage handbook provides overview on how Digital Signage can be more sustainable
Sixteen:Nine’s friends and content partners, Munich-based invidis, have released an English language digital publication designed to help integrators, manufacturers and end-users make their digital signage networks more green and sustainable. The Green Signage Handbook is a free download.
READ AND DOWNLOAD »ASSOCIATION NEWS
OMA - Out of Home Resources 2023
This year, the Outdoor Media Association has worked on several exciting initiatives to make it easier to plan, buy, and report on Outdoor advertising campaigns. We've compiled these resources below, for easy access. Check it out!
READ »OAAA unveils First Round of Speakers for 2024 OOH Media Conference
Senior Executives from Sony Music, Olipop, nutribullet, Big Brothers Big Sisters of America and More Are Slated to Take The Stage to Highlight Out Of Home's Transformation and Future Outlook.
READ »DATA AND MEASUREMENT
Time to think beyond econometrics
The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.
READ »Out-of-Home Leads Advertising-Supported Media in Positive Value Perceptions
The Myers Report, which is entering its 40th year as the leader in researching, analyzing and reporting on media company performance and advertising industry trends, recently issued its annual Perceptions Report based on detailed feedback from more than 3,400 media agency respondents.
READ »Maximizing digital marketing ROI: A deep dive into acquisition, retention and attribution strategies
Robert Ropars from Vericast joins us on this episode of BAI Banking Strategies podcast to share his perspective on customer acquisition, retention and attribution strategies in the digital marketing space.
READ AND LISTEN »Enhancing Transparency in OOH Campaign Verification
In the OOH advertising industry, campaign verification is crucial to ensuring transparency and reliability. In this text, I will delve into the considerations and challenges of campaign verification. We must emphasise the need for an independent and centralised verification platform managed by an industry body.
READ »PROGRAMMATIC AND AUTOMATION
Programmatic DOOH will shake off its nascent label in 2024
One of the biggest areas of growth for us in 2023 has been programmatic DOOH (pDOOH) where we saw revenues, at a global level, up 63% year on year in H1. Informed by data and insights from JCDecaux UK and our partners, here are my predictions for the channel in 2024.
READ »LMX, Adsmovil OOH expand pDOOH reach in Latin America with Latinad
Location Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners, has announced an integration with Latinad CMS. This integration strengthens media owners in Latin America to run programmatic campaigns seamlessly and with ease through Latinad CMS.
READ »Media Owners: Control Your DOOH Destiny With Transparency
Latin America’s (LATAM) programmatic Digital Out of Home (pDOOH) advertising industry is booming, with an expected CAGR of 8.31% through 2027, according to Mordor Intelligence. At the DPAA Latin America conference in Miami earlier this year, large global players like Amazon Prime and GroupM, stated that they are bullish on pDOOH growth in LATAM.
READ »WD-40 and its significant POOH campaign with Taggify in Buenos Aires
The world's most iconic multipurpose lubricant, WD-40, partnered with Taggify to carry out an outstanding outdoor digital advertising campaign (pDOOH) on billboards, big LEDs, and totems.
READ »CAMPAIGNS
Apple minimalism is another big boost for Out of Home
2023 has been a pretty good year for the Out of Home industry, creatively at least. The money is flooding into digital, with giant screens that can do just about anything. But good old static – or classic – OOH has made a quite a comeback. Uncommon’s campaign for BA in the UK, Nationwide from New Commercial Arts have both made a splash in their different ways.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
