World OOH News December 8th 2023

World OOH News December 8th 2023


Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

Unilever Africa Head of Digital Marketing, Media and dCommerce hub, Lunga Mooi is to be a keynote speaker at the World Out of Home Organization's first in-person Africa Forum, to be held in Cape Town, South Africa, from March 11-13 2024.



World Out of Home Organization creates online sustainability platform

The World Out of Home Organization is creating WOO Sustainability, an online platform to help the Out of Home industry become more sustainable and green, by enabling WOO members to share insights, experiences, best practices and ideas.



K-OOH - Korea OOH Market Overview

Daewoon Kim got the afternoon of Day 1 of the Bali Forum off to a particularly lively start, focusing on the fascinating and advanced South Korean Market. Delivered with a sprinkling of K-Pop which proved a great favourite with all of the delegates.


How can the Out-Of-Home Industry get the best performance from Audience Measurement providers?

Day 2 of the Bali Forum closed with Gideon Adey and his experienced panel of measurement practitioners (Maud Moawad - 7th Decimal, Kristina Rudoman - Allunite, Jun Sakurai - LIVE BOARD and Daniel Wong-Chi-Man - Ipsos) discussing the benefits of setting up an effective audience measurement system in terms of OOH growth.



OOHMAA's CEO reflects on 2023 and looks at what 2024 holds for Out of Home in Aotearoa

For all of us, I would say there are many ways we will be describing 2023: challenging, frustrating, manic, concerning, and all are bang on for us in the Out of Home Industry; however, there have been many positives to come out of 2023 so the overarching description I'm going to use to describe 2023 in Out of Home is 'thriving'.


APAC 2024 outlook: The growing case for digital out-of-home advertising

As digital out-of-home continues to expand across the Asia-Pacific region and grow its data and creative capabilities, Vistar Media’s Ben Baker explains why brands and retailers should prioritise it across their marketing campaigns.


New year trends to leverage for success, from AI to holographic advertising

Chris Grosso, CEO at Intersection, an out-of-home media company that provides the Link kiosks that offer free Wi-Fi calls and other digital services in U.S. cities, joined Daniel Brown, editor at Digital Signage Today, via video link from New York City to discuss the top trends in digital signage, digital out of home advertising, and emerging technologies like artificial intelligence.


Thinking Outside: 2024 OOH Trends & Predictions from Talon

The last year has been a strong period for Out of Home (OOH), and as we look to 2024, the sector shows promise for continued growth and transformation. This dynamic industry has consistently evolved, given back and provided advertisers with exceptional creativity, data-driven strategies, and technology-driven outcomes.



Winners announced at The Drum Awards for Out of Home 2023

Rethink took the Grand Prix for its work with Ikea, while Adylic, Talon, MG OMD and Uncommon received the Chair Award for their work with British Airways.



Phantom ghosts on carbon emissions

Phantom Billstickers is the only carbon net zero street poster company in Aotearoa, but the 40-year-old outdoor advertising business is never one to be content with the status quo.


Scope3 Expands Carbon Measurement Capabilities to Include DOOH Advertising

Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. 


MEDIAWORKS Billboards Get Second Life on the Farm with Future Post

Skins to Posts!  Usually when we say to “keep this between you, me, and the fence post” that connotes an entirely different idiom than today’s post from MediaWorks. This is literally about billboard skins and fence posts. An OOH fence post if you will. What a great idea.



Podcast: GroupM's global research chief on the state of the ad market

Kate Scott-Dawkins, GroupM’s global president of business intelligence, tells Jack Benjamin why WPP’s media-buying arm is forecasting a slowdown next year in global adspend despite tentpole events such as the Olympic Games and the Euro 2024 football championships.


OOH revenues surpass 2019 levels for first time

Out-of-home (OOH) advertising revenue in the UK increased 12.9% to £346m in the third quarter, according to new figures released by Outsmart.


Does OOH Measurement Need Quality Definitions And Alignment? Dylan Mabin Thinks So

As media measurement has evolved in the Out of Home industry, so has the metrics, terms, and definitions that agencies and media owners use to help advertisers quantify the impact they can expect from OOH campaigns.


New Study From Benchmarketing Finds Shifting Greater Share To Out Of Home Media Drives Higher Effectiveness And ROI For Brands

A new study from Benchmarketing, a division of Omnicom Media Group, found that increasing out of home’s share of media plan allocations leads to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent.


Social stands out in Magna 2023 global adspend forecast

2023 looks set to the be the year of social media adspend, a global report by a major media buyer has suggested, in what has otherwise been a tough market. Citing a “slow, uncertain macroeconomic climate”, IPG Mediabrands’ Magna has forecast global adspend will increase by 6% this year to $853bn across all media this year.



JCDecaux in partnership with VIOOH launches programmatic sales for Digital Out-Of-Home in South Africa

JCDecaux, the world's leading outdoor advertising company, today announced the launch of its Programmatic Digital Out-Of-Home (prDOOH) offer in South Africa, in partnership with VIOOH, the leading premium global DOOH home supply-side platform.



Why more brands should be having serious fun with OOH creative

Out of home advertising offers both awareness-at-scale and precise targeting – but, as HSBC’s head of brand marketing Sarah Mayall says, it’s the strength of the creative ideas that count.



Branded Cities and Ocean Outdoor Create Transatlantic DOOH Network

Diriyah is the inaugural launch partner for The United, a super-premium transatlantic DOOH broadcast network developed by Branded Cities and Ocean Outdoor. This first of its kind international showcase tells the story of Diriyah, The City of Earth, marking the historic destination’s transformation into one of the world’s foremost tourism experiences.


Pikasso Jordan Renews and Extends its Advertising Concession with The Abdali District, the new city center of Amman

Following a competitive tender, Pikasso Jordan has successfully renewed and extended its advertising concession with The Abdali District marking a significant commitment to an enduring partnership for the next 10 years. 


Core Media Pakistan showcases ground-breaking Ponds audible DOOH extravaganza

Overcoming logistical challenges and stringent health and safety protocols, the creative team crafted a larger-than-life roadside spectacle that promises an unparalleled sensory experience, says team Core Media



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.