World OOH News February 23rd 2024

World OOH News February 23rd 2024


Strong female voices to speak at WOO Africa Forum

Savita Mbuli, MD of Growth Media, and Siphosihle Nkosazana Mbuli, one of the leaders of the Black Billboard Owners Alliance, are to present at the World Out of Home Organization Africa Forum in Cape Town, South Africa on March 11-13. The theme of their presentation is: The amplification effect: Enduring OOH Value in the Dynamic Advertising Landscape.



Luxury brands increasingly attracted to OOH

Luxury brands are increasingly turning to OOH in their media plans, according to outdoor media owners and specialist agencies. Outsmart figures covering 2021-2023 showed cosmetics and clothing & accessories were among the top-spending categories, accounting for a combined 8% of spend. 


OOH and radio 'will both grow at television's expense': Cathy O'Connor

Radio might be TV’s “ultimate sidekick” according to Mark Ritson, but oOh! Media CEO Cathy O’Connor insists out-of-home is “equally a great companion to television.”


Three main factors in outdoor advertising in 2024

The outdoor advertising sector is consolidating year after year. In 2023, we witnessed trends that radically changed the industry landscape. What can we expect in 2024?


Small budget, big results: Why brands should turn to dynamic advertising

With marketing budgets squeezed, dynamic digital OOH offers cost-effectiveness, ease of implementation and adaptability. Once considered a rarity, believed to take up 2-3% of the OOH market, dynamic digital OOH (DOOH) has shown it can yield results even on smaller budgets. It is estimated that dynamic currently accounts for around 10% of all DOOH campaigns.


Retail media is going nowhere but up in 2024 - here's why

After an explosive couple of years, will the hype around retail media fade in 2024? Not likely. Here, Glen Conybeare (global president, IPG Mediabrands Commerce) outlines how he believes retail media will start to evolve in the next twelve months, as it continues its incredible growth.



Justdiggit and ECN Join Forces to Amplify Climate Action through Innovative Media Partnership

Justdiggit, an NGO dedicated to cooling down the planet by restoring degraded land in Africa, has forged a partnership with Executive Channel Network (ECN), a world leading Digital Out of Home (DOOH) office media publisher. Justdiggit’s advertising will appear across ECN’s office media network in UK, France and Germany.


E Ink and the future of sustainability in digital signage and digital OOH advertising

From bus shelters at the FIFA World Cup soccer championship in Qatar last year to guitars and cars that change color and design in real time, E Ink is blazing a trail in digital signage, from DOOH advertising to digital price tags in retail. 



Spring IBO Conference: Join Us in Louisville, KY!

The Out-of-Home (OOH) advertising industry is abuzz with anticipation as the Independent Billboard Operators (IBO) Conference makes its way to Louisville, KY, from April 2nd to April 5th. This exclusive event promises to be a game-changer for OOH operators, providing a unique platform for networking, learning, and growth.


WFA - Global Marketer's Conference - Toronto '24

On May 16 2024, the Global Marketer Conference is returning to Toronto. The conference will feature the most senior lineup of international marketers as keynotes, making it the industry’smust-attend event for global marketers. If you are a  member of WOO you benefit from an exceptional discount on Conference tickets.


The Canadian OOH Awards 2024

Get your campaigns ready - entries are now open for the 2024 Canadian Out-of-Home Awards! The deadline is April 24th, so make sure you've got all the high-resolution photos & videos from your best #OOH campaigns between January-December 2023, and get ready to celebrate our industry!



The State of Static OOH: A sneak peek into our industry report

While digital out-of-home (DOOH) has been a hot topic in the last few years, demand for static out-of-home (OOH) remains strong, representing about 70% of today’s OOH inventory. To better understand the industry’s dominant format, we conducted a survey to highlight the common challenges media owners face when managing static assets, where they see room for improvement, and how they see the medium evolving in the future. 


Outdoor media revenue up 12.2% in 2023

Out-of-home net media revenue in Australia increased 12.2% to $1.19 billion in 2023, according to the industry. In the December quarter, revenue was up 10.9% year-on-year to $366.6 million. Digital OOH (DOOH) revenue accounts for 73.9% of total net media revenue year-to-date, up from 64.5% for the same period last year.


IPSOS Names Audiences Measurement Heads for Global and UK

Ipsos has appointed Daniel Wong-Chi-Man as the new global head of its audience measurement service line and James Oates as head of its audience measurement business in the UK.


New Blis research reveals that nearly half of Brits are more likely to visit a retail store if they see an ad when they are nearby

Blis the integrated ad planning, buying and measurement platform, announced the results of its new research, revealing that nearly half (48%) of UK retail shoppers are more willing to visit a retail store if they see an ad when they are nearby.


Can shiny digital metrics really compare to the power of broadcast channels?

Everything in digital can be measured and this abundance of measurement gives marketers a feeling of control. But we have forgotten the basics of marketing that still apply today.



JCDecaux Programmatic DOOH Live Awards: judge Dan Larden of ISBA on the state of OOH

JCDecaux and New Digital Age (NDA) have partnered to stage the Programmatic DOOH Live Awards on 24 April 2024 in London. The Awards will feature a unique judging process, with a panel of expert judges assessing the entries in front of a live audience. Here, Dan Larden, Head of Media at ISBA, shares his thoughts on the latest developments in out-of-home advertising…


Eyeota and Vistar Media join forces to revolutionise programmatic DooH advertising

Eyeota has announced a partnership with Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH) advertising. This partnership aims to provide advertisers with enhanced audience targeting capabilities for their DOOH campaigns.



South Africa: impressions of OOH township advertising

On my trips to South Africa as both a tourist and on business, I’m continually blown away by the energy, vibrancy and sheer optimism of the country and people I have been privileged to meet.



Nakheel And Hypermedia Announce Exclusive 10-Year DOOH Media Partnership

Hypermedia, a prominent regional leader in Out-of-Home (OOH) media experiences and technology, has signed a groundbreaking Digital OOH media partnership with Nakheel, the world-leading master developer. This exclusive 10-year agreement, grants Hypermedia, a subsidiary of W Group Holding, media rights and development privileges for Nakheel’s prestigious communities and assets, including Palm Jumeirah.


Talon appoints Sue Frogley as new Group CEO

Talon, the global independent Out of Home (OOH) agency, today announces the appointment of Sue Frogley as Group Chief Executive Officer (CEO) to lead the business globally as it targets further growth and expansion.


DREAMMEDIA takes over phone booths

This new agreement affirms DREAMMEDIA as a new undeniable operator in the mupis segment in Portugal, focused on the innovation, design, and public utility of its products for Portuguese cities. 



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.