World OOH News January 10th 2020

World OOH News January 10th 2020


Global: Outdoor advertising market poised to eclipse newspapers

Spending on outdoor advertising is set to overtake newspaper ad sales in 2020 for the first time since records began, a global marketing milestone showing the resilience of billboards in the internet age.

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UK: Why the Future of Marketing is Increasingly OOH

In this exclusive article written for ExchangeWire, Alistair MacCallum, CEO of Kinetic UK, discusses the reasons for optimism in the out-of-home (OOH) sector through 2020, how traditional platforms are set to integrate with OOH channels, and how programmatic technology can further enhance effectiveness and relevance within the medium.

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UK: Why the power of the poster matters


Now more than ever, out of home's impact on the world around us should be a key force for good. Here's how the 2020 Outdoor Media Awards will achieve it. The world is changing. Out of home is changing. 

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UK: OOH agency Talon announces senior management shake-up


Founders Frank Bryant (right) and James Copley will take on new responsibilities, becoming Group COO and UK CEO respectively. Both report into Talon Group CEO Barry Cupples.

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UK: Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board


This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus.

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UK: Clear Channel partners with Hammerson to significantly expand its national retail advertising network


Clear Channel, one of the UK’s largest Out of Home media and infrastructure companies, has today announced a new partnership with Hammerson.

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Posterscope's Stephen Whyte: underestimate the power of dynamic digital out of home at your peril

Recent media forecasts from sources such as GroupM have forecast slow but continued growth in advertising expenditure in 2020. In these reports, out of home, and more specifically, digital out of home (DOOH), has been identified as one of the main beneficiaries of this growth.

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USA: OAAA: 2019 Annual Report: United to Advance OOH

2019 was a transformational year for OOH and OAAA.

Fueled by innovation, creativity, investment, and a lot of hard work, OOH achieved record revenue and an increased share of ad dollars spent in the United States. 

After 29 years of outstanding leadership and service to our industry, Nancy Fletcher retired, and Anna Bager was recruited to take her place as president & CEO.

Please read the 2019 Annual Report to see how the industry "United to Advance OOH."

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USA: Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry's Radar Screen

Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. 

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USA: HERE, Bentley Systems and Geopath team up for greater ROI on OOH and DOOH campaigns


HERE Technologies, a global leader in mapping and location platform services, announced a partnership that will create deeper market insights for out-of-home (OOH) and digital out-of-home (DOOH) with Bentley Systems, a leading global provider of software and digital twin cloud services, and Geopath, a not-for-profit OOH audience location measurement company.

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India: Measurability is our focus and technology will help us achieve it: Gour Gupta, Tribes

Gour Gupta, CEO - The Max, and Managing Director of Tribes Group has been a part of the OOH fraternity for more than two decades. Gupta’s past stints were with two very successful OOH agencies. 

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China: Airport advertising sales gave birth to a new mode of operations


Most of airport advertising in China is operated by multiple media vendors. Except for a few exclusive concession airports, those airport media vendors are always full of competition. AirMedia and DWP Media, 2 China leading airport advertising companies, for the first time set up the “HangDi Media”, a new operating body to achieve synergy of operation.  


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China: Drone Shows Become Another Form of OOH

The 2020 New Year Countdown on the bank of Huangpu River in Shanghai presented the lighting show including “2020” and the Chinese characters of “dreamcatcher” by 2020 drones. Shanghai Media Bundstar Media, a landmark LED OOH vendor in Shanghai, curated the drone show.

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Singapore: We want to redefine how hyperlocal targeting is used to connect with audiences

OOH is no longer just about reach but also about measuring reach. Players like Locad are using technology to integrate both. A Singapore based technology company, Locad is building innovative products and IoT solutions for location-based advertising and OOH media industry.

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