WOO OPINIONS
Let's make 2024 the year we show the real impact of Out of Home
2024 brings a number of challenges for all media, chiefly the ever-increasing pace of technology and the demands on media to show its effectiveness in a global market where competition has never been keener and measurement is all.
READ »MORE REFLECTIONS AND PREDICTIONS
OOH looks forward to a year of connectivity in 2024
Historically, crisis is a catalyst for innovation — when creative problem-solving comes to the fore; where humans come together to collaborate on projects, combining individual strengths to make a stronger whole. In out-of-home (OOH) in 2024, we will see this ethos in action across the board. The more interconnected we become, the better it will be for people, business and the planet.
READ »Opinion: The OOH Renaissance Will Continue in 2024
There were many positive developments in the OOH channel throughout 2023, marking it OOH’s strongest year since 2019. As another year ends, we at Talon can reflect on one of excellence, collaboration, creativity, and data driven strategies.
READ »Programmatic and digital drive OOH into 2024
The out-of-home (OOH) industry of Australia could easily claim to be one of the big winners of 2023. The latest figures from the Outdoor Media Association (OMA) showed the industry increased net media revenue by 14.6% to $283.3 million in the September quarter.
READ »The Top Five Advertising Trends in 2024
As we usher in 2024, OUTFRONT is excited to share key insights from our 2024 Advertising Trends report. This comprehensive research is valuable for media professionals and brands crafting impactful marketing and media strategies in the coming year. Download the full 2024 Advertising Trends report.
READ »The Future is Now: DOOH Takes Center Stage in 2024
Remember the days when billboards were the only game in town for out-of-home advertising? Well, it's time to update your marketing playbook because digital out-of-home (DOOH) is taking the world by storm, and 2024 promises to be its most explosive year yet.
READ »Mediaweek's A to Z of 2023: O is for Outdoor
In an era where every dollar spent demands accountability, where ease of planning and buying defines success, and where granularity in data shapes flexibility, the landscape of Outdoor advertising in 2024 is poised for significant evolution.
READ »OPINIONS
'The most fun I've had in my life'
invidis met Burr Smith – President, CEO, and owner of Broadsign at the company’s headquarters in Montreal. The Canadian DooH platform provider employs more than 270 people worldwide and drives almost 400,000 screens. Smith passionately explains his vision to us: Broadsign aims to transform the way brands buy, sell and target out-of-home advertising.
READ »3D billboards and the new frontiers of OOH Advertising
Brands are constantly looking for new opportunities to make the most of them. Digital technology once again runs to the rescue of marketers, who have in fact started to use a new format of billboards: 3D ones.
READ »Capturing Attention: The Rise Of Interactive Out-Of-Home Ads In Retail
Most retail businesses face the challenge of capturing shoppers' attention. Interactive outdoor or out-of-home (OOH) advertising is a key strategy blending digital technology with physical spaces, creating immersive, memorable interactions that resonate with shoppers.
READ »ENVIRONMENT AND SUSTAINABILITY
Bio Knit: The First-Ever Biodegradable Tension Fabric for OOH Advertising
After two years of testing, K&R Solutions Group has launched Bio Knit, their latest dye sublimation fabric. The biodegradable tension fabric is in stock and will be used for printed airport advertising throughout the USA and Caribbean in 2024.
READ »DATA AND MEASUREMENT
OMA: Day in the Life Study
We know Out of Home achieves mass reach cost effectively but did you also know that it is #1 in driving Awareness and Desirability? Our new study asked consumers about the role of all media channels across four areas: Awareness, Desirability, Consideration and Prompting trial.
READ »10 Ways To Maximize Reach With Outdoor Advertising
The main priority of advertisements is to reach the audience and ensure they receive the right message about the product. It is a crucial part of marketing. In this era of advertising, there are multiple channels of promotion, from digital to physical and outdoor (OOH), etc.
READ »PROGRAMMATIC AND AUTOMATION
Samsung Malaysia, The Trade Desk & Hivestack: lighting up Malaysia with programmatic digital out of home (DOOH)
Samsung Malaysia activated a programmatic DOOH campaign to gain audience insights and increase awareness and purchase intent of their new generation of A Series phones, the Galaxy A54 5G and Galaxy A34 5G, which include new day and night features.
READ »Cetol shines with its POOH campaign on Taggify platform
Cetol belongs to the multinational brand AkzoNobel, which is the world's largest coatings' manufacturer, employs approximately more than 50,000 people and is present in 80 countries. The product is an excellent wood protector that gives a natural shine and high protection for all types of wood.
READ »OMG MENA, The Neuron partner to boost programmatic digital OOH
Omnicom Media Group MENA (OMG MENA) has partnered with The Neuron to boost its programmatic digital out-of-home (OOH) offerings in the Middle East.. OOH is embracing its digital transformation and the partnership will help OMG Mena to access the unique features of The Neuron's specialist DSP (demand-side platform) to plan, book and monitor campaigns in more than 80 countries.
READ »Elan Media and Location Media Xchange Join Forces to Transform Digital Out-of-Home Advertising in Qatar
In a strategic move to revolutionize the digital out-of-home (DOOH) advertising landscape in Qatar, Elan Media, the country’s leading outdoor advertising company, has partnered with Location Media Xchange (LMX).
READ »COMPANY NEWS
Billups Acquires Outsight
Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, is pleased to announce the acquisition of Outsight, an independent OOH agency headquartered in Brussels.
READ »TRAINING
Introducing The Digital Out of Home Academy - Part 1
The Digital Out of Home Academy is a global out of home media initiative to educate the media industry on the fast-evolving world of digital and programmatic out of home media.
READ »CAMPAIGNS
Our 20 Favourite OOH and Billboard Ads of 2023
As we stride into a new year, now is the perfect time to reflect on some of the incredible out-of-home (OOH) advertising that appeared throughout 2023. From creative copy to brand takeovers and anamorphic executions, we saw billboards become more than just ads – they were thought-provoking canvases that brought people together.
READ »Warner Bros taps Grand Visual in 'Wonka' DOOH promotion
Grand Visual has been tapped by Warner Bros to promote its film "Wonka" in a global DOOH campaign that included 3D anamorphic elements, according to a press release.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
