World OOH News January 19th 2024

World OOH News January 19th 2024


Developing OOH Audience Measurement for Africa

Investing in OOH Audience Measurement is seen globally as one of the key drivers for OOH revenue growth, and WOO is keen to promote and assist in the development of OOH metrics across all territories. This year we will be running a panel discussion at the Africa Forum in Cape Town highlighting the need from clients and agencies for metrics to value OOH delivery and to plan OOH alongside other media. 



The Les Binet Edition

After crossing paths at the Cannes Lions last summer, Jesper Albansson Chief Marketing Officer, Ocean Outdoor Nordics, caught up pre-Christmas with the legendary Les Binet to discuss the value of brand building to the long-term health of the balance sheet.  And the effect it should have on 2024 media budget placement.


Upcoming Trends for 2024 form PATTISON Outdoor

With 2023 in the rearview mirror, we’ve taken this opportunity to reflect on PATTISON Outdoor’s successes over the past year, which was marked by strong achievements and transformative innovation. Leveraging these insights, we’ve forecasted what we believe will be some of the most prominent trends in Out-Of-Home (OOH) advertising in 2024.


Is OOH's Strength Also Its Weakness?

While I was reviewing what the ooh media industry accomplished in 2023 and what is on the horizon for 2024 I could not help but come to the conclusion that one of the industries strengths is also possibly its greatest weakness.


Beating mobile privacy laws with affordable local outdoor advertising.

Feel like your ads never catch your ideal customers' eyes? Amanda Dorenberg says it’s time to think outside the mobile. As CEO of COMMB, she’s on a mission to transform outdated billboards into targeted, trackable ads.


Unlocking the Power of Retail Media: What Advertisers Want and How Retail Media Owners Can Deliver

In the ever-evolving landscape of retail, the role of physical stores in influencing consumer behaviour remains pivotal. Decades ago, supermarkets utilised in-store advertising as a strategic approach to boost in-store revenue.



ESG Is Under Attack. How Should Your Company Respond?

When I speak with business leaders about corporate sustainability, the conversations now inevitably turn to the “anti-ESG” movement — a loosely defined collection of beliefs and actions aimed at fighting a perceived shift towards “woke” or progressive ideas in society and business.



OAAA's 2023 Annual Report

After returning to pre-pandemic levels faster than expected, our upward trajectory eased in the 4th quarter as a result of economic uncertainty and a challenging ad marketplace. The out of home industry persevered by proving its value to brands and continuing to modernize and advance.



How special builds help brands top the OOH advertising effectiveness chart

When it comes to understanding the effectiveness of advertising formats, the power of special builds has never been in doubt. But don’t just take our word for it. According to the latest edition of Kantar’s ‘The Works’, our special build commissioned by Arla took the top spot in the insight giant’s consumer study which measured the most effective OOH ads.


Marketers confident about cookieless future, but education barrier remains

With Google having begun the deprecation of third-party cookies for 1% of users, research has revealed that 77% of marketers feel prepared for the complete removal of cookies. According to a PrimeAudience survey of 256 UK marketers, there is widespread optimism about the cookieless future, with 91% feeling confident.


Why brands must make media monitoring, compliance a priority

AN integrated marketing communications expert, Philip Odiakose, has stressed the need for brands to explore independent media monitoring strategies and ensure compliance,  to protect their Out -of- Home (OoH)media asset investments and brand equity.



JCDecaux's Brad Palmer: Harnessing programmatic out-of-home for a dynamic start to the year

As we bid farewell to the holiday festivities and embark on the first quarter of the year, Australian businesses are gearing up to navigate the ever-evolving landscape of customer engagement. 


Up Media Elevates Advertising Demand Opportunities with LMX Partnership

Location Media Xchange (LMX), a leading enterprise software provider for Out-of-Home (OOH) media owners and part of the Moving Walls Group, has announced a partnership with Up Media, the leading elevator DOOH (Digital Out of Home) media owner in Thailand.



'DOOH is seeing accelerated growth in Indonesia'

Agung Prihambodo, Marketing Director, AMG Indonesia shares his perspectives on the OOH growth dynamics in the Indonesia market, and the company’s core areas, in an interview with Rajiv Raghunath. 



Creative Series Volume 1: DOOH More With Your Creative Assets

When it comes to digital out of home (DOOH) and your next ad campaign, there is a wide variety of venue types and literally hundreds of board specifications which can be difficult to navigate.



Wildstone closes landmark £350 million infrastructure refinancing

Wildstone, the leading owner of outdoor media infrastructure across the UK and Europe, has completed a landmark £350 million infrastructure refinancing with Deutsche Bank as underwriter and MEAG, Lloyds, Natixis and M&G as mandated lead arrangers.


JCDecaux Transport exclusive ad contracts for Hong Kong MTR & Airport Express renewed

JCDecaux SE has announced that JCDecaux Pearl & Dean, a 100% sister company (JCDecaux Transport), has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR* lines including Airport Express, as well as the non-exclusive rights to sell and promote MTR Mobile advertising.


Taggify Extends Programmatic Outdoor Advertising to Guatemala

Taggify proudly announces its expansion into Guatemala, opening new horizons for outdoor advertising in Central America. This expansion redefines the outdoor advertising landscape in the country, allowing brands to take a step forward.


Pikasso Italia launches the first digital screen of Milano Collection in the heart of Porta Romana District

Pikasso Italia is pleased to announce the digitisation of the first wall of the ‘Milano Collection’ in Via Quaranta, 12, which consists of a 5×7 m (LxH – 35 m2) digital screen. Via Quaranta is located in the heart of the new district of Porta Romana, a few steps away from Fondazione Prada and where many of the fashion week shows are held. 



Global and D&AD launch free OOH masterclass taught by industry stalwarts

Media owner Global has partnered with D&AD to launch ‘Creating Impact with Outdoor Advertising’, a creative masterclass programme taught by a range of ad industry experts. Having secured the participation of Adam&EveDDB’s ECD Ant Nelson, Publicis Groupe’s CCO Natalie Lam and Uncommon Creative Studio co-founder Nils Leonard, the course will explore what makes outdoor so exciting for creatives.


Guide to Ad serving in Programmatic DOOH

Ad Serving is beginning to revolutionize the digital out of home programmatic workflow and brings us another step closer to transacting as smoothly as other digital media. To understand it fully we need to first look at how digital out of home functioned prior to ad serving and even prior to programmatic.   



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.