World OOH News January 26th 2024

World OOH News January 26th 2024


Top dentsu and Alliance Media executives to speak at World Out of Home Organization's Africa Forum

The World Out of Home Organization has signed up Dawn Rowlands, CEO of dentsu SubSaharan Africa, and Greg Benatar, Managing Director of Alliance Media, for its Africa Forum, WOO’s first in-person Africa event, which will be held in Cape Town from March 11-13 2024. 



Four Reasons Why You Should be a World OOH Organization Member

The World Out of Home Organization (WOO) aims to promote and showcase outdoor advertising worldwide and boost sector growth. “We want to encourage collaboration between different media owners in certain areas and to encourage standardization, having common practices across the whole industry,” said Richard Saturley, CMO WOO.


OOH - the channel that performs on both streets and spreadsheets

No longer purely the domain of above the line marketing and complicated deals, out-of-home ads are being supercharged through advancement in automation and technology to make it a more impactful performance marketing channel.


The Three Biggest Trends for DOOH in 2024

In the fast-paced world of advertising, digital out-of-home (DOOH) is gearing up for a transformative year,  promising to redefine the game. From new screen locations to innovative ways to use your very own data, here are the three biggest trends for DOOH in the upcoming year. 



The consumer has control as the way they consume media - and their choices of channels - has changed

The key to connecting with consumers is delighting them with relevant, attention-grabbing messaging during the time they welcome it most: their downtime—close to the point of purchase and combining their in-home (on-the-go viewing) and out-of-home experiences and tying it all together with their mobile experience.


'If I had a hammer' - What my Grandfather hammer taught me about Billboards

As we start another new year that is certain to be chock full of hype and hyperbole about technology, I thought it would be good to take a minute or two and give much respect to the humble billboard. That all-too-often casually dismissed, always underestimated workhorse of the media world. 



Ipsos commercial chief: 2024 will be the year of AI 'integration'

After months of tech companies launching or developing AI tools, 2024 will be defined by how it is integrated into the media landscape. That’s according to Daniel Wong-Chi-Man, chief commercial officer, audience measurement, at Ipsos.


Here we go ag - AI - n...

As 2024 kicks off, the trade press and LinkedIn have been flooded with the usual swathe of predictions for the year ahead. Predictably, artificial intelligence (AI) crops up a lot, as it has done for many years now – even more so since the launch of ChatGPT. But this year’s musings about the subject are different to what’s been touted around before, they’re more relevant, more accessible, and importantly, more realistic.


AI's Evolution Within The OOH Industry

Throughout 2023, “AI” became the buzzword of all buzzwords; many things have been touted as “powered by AI” or “AI enhanced”, but the specifics of what that truly means are still somewhat murky on a large scale. In many ways, the possibilities presented by AI are both enthralling and impossible to comprehend.


JCDecaux launches 3D products with Nakd

JCDecaux UK has announced two national OOH launches that allow advertisers to use 3D at scale. Anamorphic 3D, which forces perspective to give the illusion of 3D depth on screen, will be offered across its largest rail screens in the UK, including the Waterloo Motion site, Europe’s largest indoor advertising screen as well as 3DOOH At Scale that allows creative to appear to leave the poster frame.



Weighing up the impact of OOH advertising

Phantom runs one of the country’s largest printing operations. Every week the OOH company fires up the presses to print enough posters to fill more than 6,500 frames.It’s a helluva lot of paper when you add it up over the year.



To Futureproof Targeting, GroupM Is Getting Audience Data Directly From Google

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time to devote to higher-order campaign-planning tasks rather than data management, WPP-owned GroupM has struck a new partnership with Google.


DOOH advertising outside of the cookie jar in 2024

The digital advertising landscape is undergoing a significant shift with the restriction of third-party cookies. With 2024 the year that Google will finally deprecate third-party cookies and there is no impact the impact is felt across many digital channels from online and social to audio OOH and DOOH.



The first MENA-focused Programmatic DOOH ecosystem landscape summary

The DOOH Task Force comprising 21 people from 15 companies have been collaborating over the past few months to further our understanding of the DOOH market in MENA. Following the launch of the Whitepaper in 2023, which included a perspective on the wider Digital OOH market, today we are launching the first MENA-focused Programmatic DOOH ecosystem landscape summary.



Out of Home continued its growth trajectory in New Zealand despite market challenges in 2023

In a year that saw many media channels experience a decline in revenue, Out of Home maintained its growth trajectory, with the Out of Home Media Association Aotearoa (OOHMAA) announcing today that their member's 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m.


AA/Warc: 2024 adspend growth upgraded after strong Q3 performance

Adspend in the UK is expected to grow 5.9% in 2024 — up from a forecast of 3.9% in October, according to the latest Expenditure Report from the Advertising Association and Warc. Meanwhile, Q3 adspend grew 15.9%, up from just 1% in Q2.



Ocean Outdoor launches in 'key' German market

Ocean Outdoor has appointed Christopher Samsinger as CEO of a new German office. He is tasked with “the strategic expansion” of the business and growing share of advertising revenue for digital out-of-home (DOOH).


ECN Launches Digital Office Media network in Scotland

Executive Channel Network (ECN), a world leading digital out of home (DOOH) office media publisher announced connecting the first office building in Scotland. This expansion coincides with the launch of its first connected office at 40 Princes Street in Edinburgh which is now using its cutting-edge managed content platform, further solidifying ECN’s commitment to enhancing office communication.


75Media eyes further expansion as it acquires iQ OOH

Leeds-based OOH media owner 75Media, founded in 2021, will incorporate iQ OOH’s 81 digital panels into its portfolio, taking 75Media’s inventory to more than 500 sites nationwide, comprising over 200 digital billboards and 300 large-format classic billboards.



'In OOH the possibilities for creativity are truly expansive'

Creativity is not limited to ground-breaking technologies or never-seen-before concepts. Ritesh Chaudhary, Chief Creative Officer, ideacafe, says it's about finding fresh perspectives, crafting compelling narratives, and connecting with the audience on a visceral level.



JCDecaux and NDA launch the Programmatic DOOH Live Awards 2024

JCDecaux, in association with New Digital Age (NDA) is launching a new free-to-enter awards event to shine a spotlight on the very best integrated programmatic digital out-of-home (pDOOH) campaigns from the UK over the past year. 


ISE Barcelona 2024 - The Exhibition Guide

From January 30 to February 2, the ISE 2024 will take place in Barcelona. The organizers expect the biggest show ever, so it’s important to know how to navigate through the halls. We have summarized the key information for visitors.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.