WOO NEWS
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World Out of Home Organization Congress Toronto - Just Two Weeks to take advantage of our Earlybird Rates!
You’ve just two weeks to take advantage of our Early Bird Rates which finish on February 15th.
The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2020 and beyond.
There will be deep dives into all the main regions of the Out of Home world - including North America, Asia Pacific and Europe - plus an important update on a global research initiative and booming areas such as transport.
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oOh! Media founder Brendon Cook steps down after 30 years
oOh! Media chief executive Brendon Cook will step down from the outdoor advertising company he founded more than 30 years ago. Mr Cook, who started the business as Outdoor Network Australia in 1989, will remain in his role until a replacement is appointed and will then work with oOh! Media as a non-executive consultant.
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EUROPE NEWS
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UK: Adspend: unaffected by political and economic uncertainty
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, according to the latest figures from Advertising Association and WARC published today, with full year spending projected to increase 5.2% to hit £24.8bn. The Advertising Association/WARC Expenditure Report shows the July to September period was 0.8 percentage points ahead of forecast and marked the 25th consecutive quarter of growth.
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UK:The future is not Google-able: OOH in 2020 to be fuelled by collaboration and creativity
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of +17.1% in Q3, comparable to Q2 (+17.2%) and stronger than Q1 2019 (+11%) Classic OOH is also growing [Q3 (+2.4%), slightly up on Q2 (+2.3%), and the entire market is in great health [OOH in the UK reporting growth of 9.8% YoY in Q3 2019].
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UK: New Ocean study: Elusive young audiences like, want, trust and respond to live broadcast content on DOOH
According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live content on digital out of home (DOOH) advertising screens.
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France: JCDecaux France now meets 100% of its electricity needs through renewable energy sources
JCDecaux has announced that France is now one of the Group’s 19 subsidiaries which meet all their electricity needs through renewable energy sources, an aim achieved at the end of 2019. In line with a business model that has always combined economic growth with a social and environmental focus, the Group restated its commitment to climate action at Climate Week in New York last September.
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UK: What an amazing start to the year, named as an F:Entreprenuer100 2020 ..... Fiona FitzGibbon
I'm absolutely thrilled to bits to be named an f:Entrepreneur100 list for 2020, so I thought what an opportune moment to share my story. My career in media/advertising and communications starting many years ago in national press, through accidental curiosity after watching a TV drama set at the Observer. After 15 years in various national titles & digital, I joined the Out of Home sector and flourished.
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AMERICAS NEWS
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USA: DSF Interview with Anna Bager, President & CEO for the OAAA
Anna Bager is the President & CEO for the Out of Home Advertising Association of America (OAAA). She assumed the role in September 2019 after nearly eight years with the Interactive Advertising Bureau (IAB), where she worked with a wide range of media owners to support and promote online, mobile, video, audio, social, and digital OOH advertising.
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Canada: Vistar Fuels Strong Growth of Programmatic DOOH Marketplace in Canada
With rapid advancements in targeting and measurement, and a surging interest in buying DOOH, the programmatic OOH industry is on track for rapid growth in 2020. Vistar Media, the leading programmatic technology provider for digital out-of-home, is helping accelerate that growth in the Canadian market.
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USA: Blip And Cedric Bernard Join Forces To Form Adkom
Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the largest aggregate network of billboard operators in the USA. Adkom is an opt-in network comprised of roughly 250 American independent OOH media companies who already receive incremental revenue from Blip.
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USA: PJ Solomon Raising Money to Fund Cancer Research
Out of home industry investment banker/cancer survivor Mark Boidman and his firm PJ Solomon are participating in the ride for survival to raise money to fund innovative studies and clinical trials led by the Memorial Sloan Kettering Cancer Center. The ride will be on on Sunday, Feb 9th in New York City. Boidman’s team has raised more than $65,000, most from OOH media companies, with 3 weeks to go!
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AUSTRALASIA NEWS
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Australia: What happens for brands when people Look Up?
Survey results from the nationwide Look Up campaign reveal the power of Out of Home to drive recall, change behaviour, spark conversation, and drive people online. In this month's Anatomy of Out of Home, we share the improved effectiveness from Phase One to Phase Two of the 2019 campaign.
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New Zealand: Continued growth for the Out-of-Home sector in 2019
The Outdoor Media Association (OMANZ) reported impressive revenue growth in 2019 of 14.2%, taking annual revenues to $141.25m, with every quarter in the year contributing to the annual growth. This result is the continuation of a growth trend for the sector which has seen a four-year consolidated annual growth rate of 37%.
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MIDDLE EAST NEWS
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UAE: MENA region's revolutionary out-of-home (OOH) advertising measurement platform utilising 'big data' launches in UAE
BackLite Media's new system will improve OOH accountability for regional advertisers, addressing long-held concerns about measurement when considering OOH as part of their wider media plans. MENA region's revolutionary out-of-homenbsp;(OOH) advertising measurement platform utilising 'big data' launches in UAE
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ASIA NEWS
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India: OOH to grow by 10% in 2020, surge likely in digital outdoor
Increased use of technology, data and programmatic advertising will drive the growth of outdoor advertising in 2020. Experts say more brands are likely to spend on the medium as increasing digitisation is providing more flexibility with real-time decision-making options
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India: Times OOH signs up with Moving Walls for programmatic DOOH
Times OOH has inked a deal with Moving Walls to deliver audience data-driven, automated media buying to key media sites across airports and Metro stations in India. The technology will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across Mumbai Metro.
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India: NEONS OOH Conference 2020: 2-day convention to witness talks by industry honchos
The tenth edition of the NEONS OOH Awards and Conferences is set to provide a platform for all OOH stakeholders to deliberate upon the new growth avenues and collaborate to make the industry bigger and reach the growth goals. The awards recognise exceptional work done in the OOH advertising and digital signage between January 2019 and December 2019.
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