WOO APAC FORUM SEOUL - NOVEMBER 2025
Register now for the WOO APAC Regional Forum in Seoul
Registration is now open for the World Out of Home Organization APAC Regional Forum in Seoul from November 5-7. The Forum will include one and a half days of presentations on the expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients with a lunchtime finish on the Friday November 7th.
READ »OPINIONS
OOH Has Entered a New Era. Are We Ready? By Michael Provenzano, CEO, Vistar Media
Each year, the WOO Congress brings together a truly global mix of perspectives - media owners, buyers, and partners from across the world, each navigating their own market dynamics, but connected by a shared interest in where out-of-home is heading. These conversations are important, because they plant the seeds of what needs to evolve and what needs to be built together.
READ »OOH: The hype man of the media mix
I came across an article in The Times recently that really got me thinking. It said TED Talks, those famously tight 19-minute bursts of ideas, are being trimmed by a third. Why? Because our attention spans just aren’t what they used to be.
Quan Media's Brian Rappaport on Out of Home: Don't Call Call It a Comeback
Noting that OOH actually posted 16 consecutive quarters of growth, Brian Rappaport rejected a question about whether the channel is simply “having a moment” as attention on short-form video and retail media networks command the ad industry spotlights.
WATCH VIDEO »The global DOOH explosion is here
The numbers don’t lie: Digital Out-of-Home (DOOH) advertising is experiencing unprecedented growth that’s reshaping the entire advertising ecosystem. Global DOOH market value surpassed $27.5bn in 2024, up from around $24.3bn in 2023, and is projected to exceed $74bn by 2032. This isn’t just growth – it’s a fundamental transformation of how brands connect with consumers in the physical world.
READ »The future is outdoors: Innovation, purpose & leadership in OOH
In a world where digital dominates conversations around innovation and outreach, the evolution of outdoor advertising offers a compelling story of resilience, adaptability, and relevance. Far from being a relic of the past, Out-of-Home (OOH) media continues to thrive — not just because it captures attention in the real world, but because it evolves in response to how we live, travel, and consume.
READ »ASSOCIATION NEWS
OAAA Launches Inaugural Agency Council to Elevate Out of Home's Role in the Modern Media Mix
The OAAA today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) industry, to better support the continued momentum of OOH, which has experienced 16 consecutive quarters of growth.
READ »DATA AND MEASUREMENT
New Kantar Study Shows Out-of-Home Advertising Outperforms Key Channels and Addresses Gaps in Modern Marketing Strategies
The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor and Kantar prove out of home (OOH) advertising outperforms CTV and digital channels in key metrics such as ad awareness, brand favorability, and purchase intent.
READ »Australia's OOH - a global growth blueprint of innovation and trust
Australia’s OOH market share has already demonstrated remarkable growth, increasing by 33% from 12% in 2022 to nearly 16% by the end of 2025. This rapid expansion isn’t accidental. It‘s the result of a uniquely collaborative ecosystem where all players listen to their clients and agency partners, recognizing that their true competition isn’t each other, but the broader digital landscape.
READ »Redefining advertising impact with creativity + OOH performance metrics
In an era when consumers are bombarded with digital ads, out-of-home (OOH) advertising has re-emerged as a cornerstone of brand visibility. Its unmatched reach, noticeability and cost efficiency make it a critical channel – but when fused with bold creative innovation, it becomes a game-changer.
READ »PROGRAMMATIC AND AUTOMATION
What are the top 3 tactics needed to win in programmatic DOOH?
In today’s predominantly digital advertising ecosystem, digital out of home (DOOH) enables brands to bring an ‘in real life’ element to their advertising campaigns. Our latest research shows that personalization, comprehensive omnichannel measurement, and collaboration are the top three tactics needed to deliver the best results in programmatic DOOH.
READ »Collaboration over competition: the key to unlocking UK prDOOH potential
Media owners in the UK are struggling with a fundamental loss of visibility and control that can come with programmatic buying, writes Vistar Media's Layla Soufi. While programmatic digital out-of-home prDOOH spend is predicted to increase by 46.1% to $229.7M this year according to Emarketer, the reality is that growth could be even more dramatic if we addressed the fundamental barriers media owners face.
READ »COMPANY NEWS
Bauer Media Outdoor launches Roadblock offering
Bauer Media Outdoor has launched Roadblock, which allows brands to showcase roadside digital OOH (DOOH) campaigns across the UK uninterrupted for up to an hour. Heineken is Roadblock’s first advertising partner for its latest Birra Moretti campaign across more than 2,000 screens, including in Aberdeen, Cardiff, Leeds, London and Southampton.
READ »DoohClick Partners with Network X to Power Smarter OOH Advertising Across South Africa's Urban and Township Landscapes
DoohClick has partnered with Network X OOH – South Africa’s leading OOH specialist operating across both urban and township communities. This collaboration brings DoohClick’s full-stack ad management technology to Network X OOH’s expanding digital network – streamlining campaign execution, boosting reporting capabilities, and enabling scalable growth.
READ »How AIOO is turning cities into real-time media platforms
We’ve digitised everything: Television, radio, retail and, even, fridges. But despite the onward march of pixels across cityscapes, out-of-home (OOH) media has remained frozen in time. Screens got flashier, but not smarter. They still broadcast the same message to everyone, regardless of who’s walking by. That’s the gap AiOO is closing.
READ »SpotLite Vol. 3.0: Where Creativity and Innovation Lead the Conversation
The third edition of SpotLite brings together the voices, ideas and campaigns shaping the next chapter of Out-of-Home (OOH) media. Built around the theme of creativity and innovation, this issue reflects BackLite Media’s - a subsidiary of Multiply Media Group (MMG) - commitment to lead with purpose, insight and design.
READ »CREATIVITY
The Cornerstone for Successfully Selling a Great Idea with Martine Hammink
Martine Hammink sets the global creative vision and offering for the business as vice president of creative studio and creative solutions at Vistar Media by presenting her creative philosophy on digital out-of-home (DOOH) creativity on stages and to teams worldwide.
READ »3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase. Two years in the making, Ocean Outdoor this week unveils the Showcase, a brand-new, freestanding, immersive 3D canvas which draws on the very best creative and technical opportunities modern Digital Out of Home (DOOH) has to offer.
READ »CAMPAIGNS
Why McDonald's revived a forgotten Facebook Group
In a gloriously niche celebration of its cult favourite, McDonald’s has revived a forgotten 2012 Facebook group devoted to the Filet-O-Fish once home to just 6 members.Fast-forward 13 years, and that group is now the heart of a national campaign that has seen membership swell to over 5,800, sparked a grassroots sea shanty, and even got a flag waved at Glastonbury.
READ »Greenpeace and elvis assemble high profile activists for nationwide billboard protest
The right to protest powers democracy. It’s behind many of the biggest leaps forward society has seen. In recent years however, people’s freedom to join peaceful demonstrations has been quietly eroded. New research published today by Greenpeace shows an almost ten-fold rise in the number of arrests in London for conspiracy to cause public nuisance since 2019, but out of more than 600 arrests made, only 18 (2.8%) were ever charged.
READ »Disney takes its magic to the streets with Taggify
On June 19th, the iconic Obelisco became a high-impact visual spectacle, aligning the film’s theatrical release with a creative, strategic, and immersive DOOH activation.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
