WOO EUROPE FORUM NOVEMBER 2024
Register now for the WOO Europe Regional Forum in Milan
Registration is now open for the World Out of Home Organization Europe Forum in Milan from November 4-6. Proceedings will start on the Monday night with Welcome drinks at the Forum venue. In addition, we’ll be holding a celebration dinner on the Tuesday evening, venue to be confirmed.
READ AND REGISTER »WOO GLOBAL CONGRESS HONG KONG - HIHGLIGHTS
Anna Bager, President & CEO of the OAAA talks about OOH's new growth dynamics at the WOO Global Congress
Anna Bager, President & CEO of the Out-of-Home Advertising Association of America (OAAA), provide an in-depth look into the U.S. out-of-home (OOH) advertising market, in a fireside chat with WOO President Tom Goddard at the WOO Global Congress in Hong Kong. WATCH DISCUSSION
WATCH THE DISCUSSION »Unlocking Global Ad Budgets - Vistar co-founder and CEO Michael Provenzano
Watch Vistar co-founder and CEO Michael Provenzano discuss the potential for Out of Home to go beyond local audiences and mine significant revenue opportunities on an international scale at the World Out of home Organization Global Congress in Hong Kong. WATCH PRESENTATION
WATCH PRESENTATION »OPINIONS
The power to create unexpected interruptions: How Out of Home advertising can shape consumer mindsets
Today, more than ever, consumers are bombarded with messages vying for their attention and have built up strong ad avoidance mechanisms. But amidst the constant noise, Out of Home advertising stands out with its unique ability to cut through and connect with consumers in the real world, influencing their thoughts and decisions in ways that many channels can’t.
READ »'AI is a learning, generative element of intelligence that needs to be harnessed judiciously'
Ocean Outdoor Group CEO Designate Stephen Joseph speaks about the growing role of AI and automation in OOH advertising, in conversation with Rajiv Raghunath.
WATCH INTERVIEW »Why awareness media is crucial for attractions: a real-world lesson
For attractions and entertainment venues, the case is clear: reliance on digital channels alone may work in the short term but does not fuel long-term growth. Ongoing investment in awareness media is crucial to keep your attraction visible, memorable, and at the top of potential visitors’ minds.
READ »Taking Digital Out of Home: Unveiling the Power of DOOH advertising with Remi du Preez
In this latest episode, join us as we explore the dynamic world of digital out-of-home (DOOH) advertising and uncover its transformative potential. Our guest, Remi Du Preez, Managing Director of Polygon, which offers the largest single point of entry into the biggest network of DOOH inventory across multiple venues.
LISTEN TO PODCAST »DATA AND MEASUREMENT
Out of Home: The underdog turned ROI powerhouse in today's media mix
Analytic Partners’ data shows just how far Out of Home stretches campaign ROI – it makes TV and digital investments perform better, driving returns up 27 per cent. Tara Coverdale, Group Director, Data & Insights at oOh!media, says marketers have already worked that out, which is why OOH investment is powering.
READ »OOH advertising revenue growth above expectations in the June quarter
Advertising revenue in Australian outdoor media exceeded expectations in the June quarter, rising 6.7% to $305.4 million, up from $286.2 million for the same three months in 2023. Digital OOH (DOOH) revenue made up 74.4% of total net media revenue year-to-date, up from 71.9%.
READ »Out of Home Advertising: Leading the Way in a Cookieless Future
As digital marketers adapt to a post-cookies world, Emily Alcorn, head of effectiveness at Talon, explains how Out of Home (OOH) advertising, with its innovative use of data and dynamic content, sets the standard for effective, targeted campaigns.
READ »'We should have Roadstar up and running shortly'
Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH.
READ »OOH impact on online sales 'underestimated'
OOH’s impact on online sales in FMCG is being “underestimated” by current methodology, new research suggests. A study from GroupM OOH and the Centre for Economics and Business Research, partnering with Clear Channel, JCDecaux and Global, discovered that OOH had an online sales multiplier of 1.7, meaning that for every £3 spent in store due to OOH, £2 is spent online.
READ »Why Out of Home Measurement Matters
For too long, the out-of-home (OOH) advertising industry has treated measurement like chocolate on the pillow — an occasional treat rather than an essential service. Many advertisers have come to view OOH as primarily a brand-building medium, with little expectation of measurable performance.
READ »PROGRAMMATIC AND AUTOMATION
What is programmatic digital out-of-home (pDOOH)?
If your agency or brand uses online advertising, you may already know the basics of programmatic ad buying or have even set up a campaign using a demand-side platform (DSP). But even if the technology is similar, a few features of programmatic DOOH are unique compared to other digital formats, and there are certain factors to consider when integrating pDOOH in your omnichannel strategy.
READ »Revolutionising out-of-home advertising: Tradition meets digital and programmatic pioneering
There is something truly remarkable about a bold and imaginative approach that enhances the value of marketing. When out-of-home emerges as an essential part to the overall advertising strategy, the project becomes more appealing, memorable, and impactful.
READ »COUNTRY NEWS
What are some of the must-know rules and regulations around fake OOH ads in SG?
Fake Out of Home (FOOH) ads have become the industry's new favourite plaything as we see increased use of Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI). But with significant guidelines and regulations in the OOH space, how are FOOH ads being regulated in Singapore considering that they are a relatively new medium?
READ »EVENTS/AWARDS
Nigerian OOH Awards Calls for Entries as LOMA Celebrates Second-Year
LOMA awards recognize outstanding achievements in location-based marketing and out-of-home (OOH) advertising. This year's event will bring together industry leaders, innovators, and visionaries to celebrate excellence, creativity, and the impactful use of location-based marketing strategies and technologies.
READ »COMPANY NEWS
VIOOH announces new Board Chair Nick Parker
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin – a former Co-CEO of JCDecaux UK – will be stepping down. .As a succession to Spencer Berwin leaving the Board, Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd September 2024.
READ »Pikasso Italia obtains the exclusive DOOH advertising concession of Bariblu Mall
Pikasso Italia has been awarded the exclusive DOOH (Digital Out-of-Home) advertising concession of Bariblu shopping centre. Bariblu, located in Triggiano, is one of the three main malls in the province of Bari.
READ »CAMPAIGNS
Here be dragons: The inside story of oOh!media's stunt
A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI. POLY, the creative and innovation hub of oOh!media, came up with the concept to promote the season two premiere of House of the Dragon.
READ »WYSIWYG Doesn't Apply to Euro 2024
For the first time, TV viewers at a UEFA European Championship are seeing different ads than stadium goers. While coming as a surprise to most people, virtual perimeter advertising has been around for a long time – AI just makes it more effective.
READ »BackLite reveals strategy behind slick Jimmy Choo campaign
BackLite Media has shared the “strategy behind the story” of Jimmy Choo’s summer campaign, promoting its summer eyewear collection. The campaign, which ran for nearly a month from June to July 2024, leveraged high-impact advertising spaces within BackLite’s Digital Icons network. It explicitly targeted screens near Downtown Dubai en route to Dubai Mall and Umm Suqeim Road, making it an effective drive-to-store campaign for the brand.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
