WOO APAC FORUM SEOUL - NOVEMBER 2025
Next WOO Regional Forum heads for Seoul in November
The World Out of Home Organization is to hold its next Regional Forum in Seoul, from November 5-7. The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon Woo.
READ AND REGISTER »WOO MEMBERS GLOBAL CALL
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday July 24th
Join other WOO members on next week’s call when we are pleased to welcome Kristina Riley and Catherine Morgan from Ocean who will be taking us through this year’s WOO Technical Innovation Award winner – ‘The Billboard Run’ and Screen Network’s Damian Rezner who will be giving us his own particular update on what’s happening in the Polish OOH Market.
READ AND JOIN »ENVIRONMENT AND SUSTAINABILITY
Daktronics Unveils Next Generation of Energy-Efficient Urban Billboards
Daktronics the world leader in audiovisual communication systems, announces the launch of the DXB-1000, a next-generation digital billboard solution that redefines performance, sustainability and return on investment for the Out of Home (OOH) advertising industry.
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In-depth: How E Ink is making DOOH advertising sustainable
E Ink stands as the originator, pioneer, and commercial leader in ePaper—or electronic paper—technology. While widely known for its eReader displays, E Ink’s technology can be seen in applications across retail, transportation, healthcare, education, digital-out-of-home (DOOH) and more.
READ »OPINIONS
OOH Rules the Media Mix in 2025: Why Brands Are Shifting Budgets to the Streets
In the fast-moving world of media planning, one thing is crystal clear in 2025: Out-of-home (OOH) is no longer a supporting player—it’s the performance channel leading the charge. New data from Solomon Partners, released in June 2025, reveals that OOH advertising is outperforming nearly every other media channel across the two KPIs marketers care about most: cost efficiency and consumer recall.
READ »#WeAreDOOHers - Interview with Paul McBeth
As part of our #WeAreDOOHers series, we spoke with Paul McBeth, Global Marketing Director at Executive Channel Network (ECN), the leading Digital Out-of-Home media media owner in offices across Europe.
WATCH THE INTERVIEW »RETAIL MEDIA
Brands increasingly diversifying retail media strategy
The proportion of brands working with four to six retail media networks (RMNs) more than doubled from 10% in 2024 to 24% in 2025, showing a trend towards diversification in advertisers’ retail media strategy. That is according to the Interactive Advertising Bureau (IAB) Europe’s Attitudes to Retail Media report, released on Tuesday.
READ »Follow the shopper not the funnel by unlocking the full OOH customer journey
Those planning out of home campaigns will get much stronger results if they think like consumers, says oOh!media’s Bel Harper. Especially when it comes to targeting today’s shopper. Consumers have changed, as has the journey to making a purchase decision. Marketers now have a rich opportunity to influence along the journey with out of home.
READ »INCLUSIVITY
Elizabeth McIntyre On Importance Of Networking For Female Career Progression
Elizabeth McIntyre, CEO of the Outdoor Media Association (OMA) is the latest guest writer in this series on the IMAA’s Female Leaders of Tomorrow program. Here, McIntyre highlights the value of networking, which she described as “invaluable for women looking to progress their career”.
READ »DATA AND MEASUREMENT
Out-of-home advertising revenue jumps 19% June quarter 2025
Out-of-home advertising revenue grew 19.36% to $363.6 million in the June quarter, according to the Outdoor Media Association. Digital out-of-home revenue now accounts for 76.3% of total net media revenue year to date, up from 74.5% this time last year. "The continued double-digit growth of OOH demonstrates the industry's critical role in today's media mix," said OMA CEO Elizabeth McIntyre.
READ »How Third-Party Verification Is Adding Value and Empowering DOOH Industry
Ask people what third-party verification (TPV) for digital out-of-home does, and most will say something like "it independently checks that your ad campaign played where and when it was supposed to." While that is true, it’s just a fraction of the value on offer.
READ »PROGRAMMATIC AND AUTOMATION
Unlocking the Power of Automated Buying | Broadsign x Talon OOH Canada
In an era of rapid technological advancement and increasing demand for agile, omnichannel campaigns, automation has begun to modernize what was once a manual and fragmented space. In this insightful discussion featuring Talon and Broadsign, we explored the growing need for automation in OOH and how it can help the industry deliver more personalized, relevant, and impactful consumer experiences.
WATCH THE VIDEO »Three themes defining the future of programmatic in 2025
The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today.
READ »50% of DOOH campaigns now executed fully or partially via programmatic: Report
Marketers adopt cookie-free strategies and push for transparency as quality inventory takes priority in open web programmatic, as per WARC’s ‘Future of Programmatic’ 2025 report.
READ »Milestone as JCDecaux reaches 1bn programmatic impressions in first half of 2025
It’s a milestone moment as JCDecaux’s teams have delivered 1bn impressions programmatically since January 2025. Our investment in programmatic advertising on high-quality digital Out-of-Home screens, backed by data, brings brands flexibility to target audiences at the relevant moment and in the right mindset, focusing investment where and when it has most impact.
READ »VIOOH and Outernet to Deliver Programmatic DOOH in London's Iconic Destinations
VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces.
READ »COMPANY NEWS
billups reports massive revenue growth and continued global expansion
billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by a surge in brand campaign awards, market expansion, and investment in expert talent.
READ »Talon taps Male Media to support US expansion
Talon, an independent global OOH agency, has appointed Male Media LLC, an advisory and investment vehicle created by Jeremy Male, to provide strategic advice and support to further drive expansion and innovation across its U.S. operations. Through this collaboration, Male will work closely with Talon in a senior advisory capacity, bringing decades of leadership experience in global media and OOH, according to a press release.
READ »A Year of Oxford Street: A Street in Motion
On the 11th of June 2024, we launched our digital billboard on Oxford Street — and what a year it’s been. In just twelve months, this world-famous street has been undergoing a transformation. From the arrival of global retail icons to city-wide conversations about and public space, Oxford Street has seen change — and at London Lites we’re proud to have been part of it.
READ »REGIONAL/COUNTRY NEWS
Asia Grows by 28 Percent
Next week, the ProAV industry will gather in Bangkok for Infocomm Asia 2025, which mens it’s time to measure the digital signage pulse of the Asia-Pacific region. According to market researchers at Omdia, sales of large format displays in the region rose by 28 percent in the first quarter of 2025. In comparison, global growth during the same period was only 1.5 percent.
READ »Why the Middle East offers unique advantages for DOOH advertisers
VIOOH's Jem Djemal makes the case for why programmatic DOOH should be adopted by more advertisers in the Middle East. The Middle East, particularly the United Arab Emirates (UAE), presents unique advantages that make it a compelling market for international advertisers, especially for those looking to expand their reach in this dynamic region and harness the power of programmatic digital-out-of-home (pDOOH).
READ »CAMPAIGNS
OOH For National Hot Dog Day - On A Shoestring Budget Of Less Than $50k.
When it comes to summer grilling, there’s nothing more iconic than the good old fashioned American hot dog. Yet in recent years, this beloved frank has fallen behind the likes of burgers, steak, and chicken. In fact, less than half of Americans would add a hot dog to their ideal barbecue plate.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
