London calling: WOO 2026 Annual Congress set for UK capital
As announced in Mexico City the 2026 World Out of Home Organization Annual Congress will be held in London from June 3rd to 5th. Congress will begin on Wednesday June 3rd with a drinks reception followed by two full days of world class speakers and interactive sessions.
READ »ENVIRONMENT AND SUSTAINABILITY
Why responsible OOH is not just ethical, but can be profitable too: Stephen Joseph of Ocean Outdoor
Stephen Joseph, Group CEO at Ocean Outdoor, tells Outdoor Asia how the company’s environmentally responsible initiatives are also a powerful message to brands and audiences about their values, which in turn strengthens position in the market. He also explains how OOH is about co-existing harmoniously within the built environment, collaborating with local authorities and urban planners to use the medium as a functional part of public infrastructure.
READ »ENVIRONMENT AND SUSTAINABILITY
Built to Last - Why Digital Signage Must Rethink Durability in the Age of Sustainability
At Singapore’s Suntec Convention Centre, the once world’s largest LCD video wall – installed in 2013 – is being retired after 12 years of continuous service. By today’s standards, that kind of longevity borders on exceptional. In fact, some airport displays built a decade ago are still in operation, silently challenging the industry’s current obsession with thinner, cheaper, and more disposable screen designs.
READ »OPINIONS
From clutter to clarity: why screen strategy beats screen count
When you think about advertising, it’s easy to fall into the “more is more” mindset. More screens. More impressions. More revenue. Sounds logical, right? But in the world of retail media, that’s not really the case. A perfect NZ weekend often includes soaking up the sun at the beach, followed by icecreams from the dairy.
READ »Daewon Kim shares the secret of South Korea's DOOH growth
Daewon Kim, CEO of PODO Media, took the stage at the OOH Advertising Convention 2025 to talk about the high-powered rise of Digital Out-of-Home (DOOH) in South Korea. His session, titled “Defining the DOOH Growth Journey: A Quick Break-up”, was packed with deep insights and data-driven development in South Korea’s DOOH industry.
READ »OLT report highlights opportunities in street furniture advertising
Australian digital out-of-home and electric vehicle (EV) charging network JOLT has launched a consumer insights report unpacking how advertisers can engage with progressive audiences through innovative street furniture.
READ »'Be careful in prosperity & stay resilient in crisis' says Vincent Lam of Asiaray Media Group at OAC 2025
Vincent Lam, Founder and Chairman of Asiaray Media Group, in his candid and inspiring presentation on Day 2 of OOH Advertising Convention (OAC) 2025, talked about how his company ploughed through the tough times and got back on track, and in the process shared some invaluable lessons with the audience.
Building a responsible OOH ecosystem starts with collaboration
Junaid Shaikh, Managing Director, RoshanSpace Brandcom, writes that India’s OOH advertising industry is evolving with digital innovation, but trust and safety remain critical challenges. A collaborative, ethical, and transparent ecosystem, driven by responsible stakeholders, is key to building a future-ready, credible OOH landscape.
ReaD »Lemons, lemonade: Just another day in paradise
Over the past 6 000 days of working in this madness, I’ve become a little immune to the “next big thing” that will wipe us all out. Every year, there are countless articles from industry experts warning us that [insert latest crisis here] will be the downfall of our businesses, render us all redundant, and cause absolute havoc.
READ »Spotlight on OOH at Cannes Lions 2025
After a whirlwind week of networking over rosé seaside at the Cannes Lions International Festival of Creativity last month, one thing is clear: out-of-home (OOH) advertising remains one of the best ways for brands to get noticed.
READ »DEI
It's time to commit again to DEI - internally and externally
Political expediency has seen big brands drop commitments to diversity, equity and inclusion, but these will nonetheless be crucial to future business success.
READ »DATA AND MEASUREMENT
Unlocking Real ROI: Out-of-Home Advertising is Non-Negotiable for Modern Marketers
In today’s fragmented media landscape, marketers are constantly seeking channels that deliver tangible results and a clear return on investment. A groundbreaking new study from Kantar, conducted in partnership with Clear Channel Outdoor, offers compelling evidence that Out-of-Home (OOH) advertising isn’t just another option: it’s a non-negotiable cornerstone for any brand serious about achieving real ROI.
READ »The Industry Responds to Bellwether Report and Q2's Rebounding Budgets
UK marketing spend saw a modest rebound in Q2 2025, with a net balance of +5.5% of firms increasing budgets. But flat main media growth and a reliance on sales promotions suggest optimism remains cautious, according to industry leaders.
Read »OOH advertising influencing travelers as travel activity accelerates
More than half, 66%, of travelers report being influenced by out-of-home advertising and consumers are traveling as much or more than the pre-pandemic time frame. Those are top findings from a study from the Out of Home Advertising Association of America conducted in partnership with The Harris Poll.
READ »PROGRAMMATIC AND AUTOMATION
Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising
Vistar Media, the leading global provider of technology solutions for OOH media and part of T-Mobile Advertising Solutions, today announced the launch of Programmatic Guaranteed (PG), a new way to buy and sell OOH campaigns when certainty and control are essential.
READ »Collaboration over competition: the key to unlocking UK prDOOH potential
Media owners in the UK are struggling with a fundamental loss of visibility and control that can come with programmatic buying, writes Vistar Media's Layla Soufi While programmatic digital out-of-home prDOOH spend is predicted to increase by 46.1% to $229.7M this year according to Emarketer, the reality is that growth could be even more dramatic if we addressed the fundamental barriers media owners face.
READ »AWARDS
Entries for outdoor advertising industry awards open
The outdoor advertising industry in Nigeria is set to honour creativity and innovation once again as the Out of Home Academy [OOH] officially opens submissions for the 2025 Location Marketing Awards (LOMA). The awards organisers are inviting agencies, brands, media owners, technology providers, content creators and creative professionals to enter their most compelling out-of-home campaigns and innovations.
READ »COMPANY NEWS
10 Commandments for OOH Growth | How DoohClick Drives Innovation in Out-of-Home Advertising
The future of traditional advertising? It’s looking pretty bright. With consumers increasingly turning away from intrusive, repetitive online ads, brands and agencies are rediscovering Out-of-Home (OOH) – a trusted, attention-grabbing medium that delivers on engagement and credibility like no other.
READ »CREATIVITY
The Creative Effectiveness Platform System1 unveils a list of the top ten UK out-of-home adverts ever tested on its platform
System1 has unveiled a list of the top ten UK out-of-home adverts ever tested on its platform, as the OOH market hits record revenues. In 2024, global OOH spending surpassed £31 billion, spurred on by the rising popularity of programmatic, improved personalisation, and growing reach.
READ »CAMPAIGNS
WWF-Korea and Cheil launch striking OOH work using AI to highlight plastic pollution crisis
WWF-Korea has teamed up with creative agency Cheil to launch ‘Animal Trash Fashion’, a provocative out-of-home (OOH) campaign that puts a bold spotlight on the impact of plastic pollution on wildlife.
READ »KFC Celebrated Fried Chicken Day with Taggify in Buenos Aires
On July 6th, KFC took advantage of Fried Chicken Day to launch an exclusive programmatic digital out-of-home (pDOOH) campaign at the iconic Obelisco in Buenos Aires. KFC needed to amplify its promotion in a strategic area of Buenos Aires, close to its stores and with high pedestrian traffic. The goal was to gain immediate visibility through a fast and effective execution.
READ »Anything is a kebab if you put a skewer through it!
Waitrose, in collaboration with Wonderhood Studios, MG OMD, Grand Visual and Talon, has created two special builds in London with a giant kebab skewer breaking through the posters to highlight one of the headlines for its summer campaign: “Anything is a kebab if you put a skewer through it!”.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
