WOO EUROPE FORUM NOVEMBER 2024
Stroer Co-CEO Christian Schmalzl named as keynote speaker for WOO Europe Regional Forum in Milan
Ströer Co-CEO Christian Schmalzl is to be one of the keynote speakers at the World Out of Home Organization's forthcoming Europe Regional Forum in Milan. The Forum will be held on November 4-6.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Collaboration key in advancing sustainability in out-of-home advertising
Bringing the outdoor advertising industry together, the Advancing Sustainability in Out-of-Home (OOH) Advertising event, held in Gadigal Country on July 23, discussed progress and actions for a sustainable future.
READ »
EcoVista Becomes UK's First Carbon Neutral LED Display Integrator
EcoVista, a leading specialist in large format LED display integration, has achieved carbon neutral status, making it the first system integrator in the UK to reach this milestone. With operations in the US and EMEA, the company’s sustainability journey began when it was founded in 2023, with a commitment to embed environmental responsibility at the core of its business.
READ »ENVIRONMENT AND SUSTAINABILITY
GreenUp Your Campaign
Our Vertical Gardens, “The Green” collection, are the most innovative and sustainable locations in our portfolio. With 8 Vertical Gardens already across Germany, The Netherlands and Belgium, we have now launched the first UK Vertical Garden, marking a huge milestone.
READ »OPINIONS
'Advertisers and brands are poised to leverage AI, automation and programmatic technologies'
As India prepares to host the upcoming annual OOH Advertising Convention (OAC), the role of AI, automation, and programmatic technology in out-of-home (OOH) advertising takes centre stage. This transformative trio is not just reshaping the advertising landscape globally but is particularly pivotal in India, where the market dynamics and consumer behaviours present unique opportunities and challenges.
READ »Planning your next omnichannel campaign? Here's why you should include out-of-home advertising
As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy.
READ »In with the old, in with the new: Static OOH holds strong amid digital dominance
Static out-of-home (OOH) signage is one of the oldest, most iconic forms of advertising. So, while digital out-of-home (DOOH) may now be taking centre stage, the demand for static OOH holds strong. It accounts for nearly 70 per cent of today’s available OOH market inventory.
READ »Hacking Out Of Home: 5 Ways Marketers Can Bring a Spark to Their Marketing Mix
Out of Home has always sparked great creative thinking. But when it comes to big ideas, what’s new and what’s next for the medium (and can you fake it!?) Brave Spark’s founder Rob Drake sat down with some of the UK’s leading marketers to find out.
READ »Next-gen billboards: How 3D and IoT can be used to make OOH ads stand out
Technology is transforming how we see outdoor ads. 3D advertising has evolved from simple illusions to dynamic, interactive experiences. This shift opens up exciting possibilities for creating engaging and memorable campaigns.
READ »Why OOH is the safest choice for brands in a digital world
With a rapidly evolving advertising landscape, privacy concerns and data restrictions are reshaping strategies. Amid this shift, one medium stands out with a unique selling proposition that is often underestimated: Out-of-Home advertising.
READ »DATA AND MEASUREMENT
Out \ Look: The Attention Effect
PML Group recently published the headline findings of IMPACT Attention, an Irish-first study delving into the unique position of OOH as a leader in the attention economy. In last week’s Out \ Look, we took a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention. Today we examine the remaining 4 pillars including the effectiveness of innovation, public information, sustainability, and local contextual OOH.
READ »UK adspend hits Q1 high as optimism continues
UK adspend grew 9.3% to £9.2bn in Q1, according to the latest Advertising Association and Warc Expenditure Report. This set a new record for the first quarter and was three percentage points ahead of expectations, due to “stronger-than-expected online growth”.
READ »OOH's unified measurement tool RoadStar undergoes pilot test at agencies
The long-awaited unified audience measurement system for outdoor advertising, RoadStar, is set for a launch that will allow it to be used universally. Software developer Relu AI has addressed privacy issues through significant software upgrades over the past two months.
READ »Media agencies say MOVE 2.0 delay disappointing but expected
A delay on the release of MOVE 2.0, the Outdoor Media Association's (OMA) new audience measurement system, was disappointing but not unexpected, according to media agencies.
READ »PROGRAMMATIC AND AUTOMATION
The Power of Omnichannel Advertising: Elevating Engagement with Programmatic DOOH
Incorporating DOOH into an omnichannel advertising strategy enables brands to leverage the best of both worlds: the expansive reach of traditional OOH advertising and the precision and personalization of digital marketing.
READ »The NDA Roundtable: is it time for another look at programmatic Out of Home?
What trends are driving the increased interest around digital out of home (OOH) at the moment? How is programmatic buying contributing to that growth and where does programmatic OOH fit into an omnichannel marketing strategy?
READ »The rise of programmatic DOOH in UAE's advertising landscape
In recent years, the advertising industry in the UAE has witnessed a significant transformation with the advent of Programmatic Digital Out-of-Home (PrDOOH) advertising. This dynamic approach to DOOH advertising has revolutionised how brands connect with their target audience, providing advertisers unprecedented flexibility and targeting capabilities.
READ »Why is Programmatic Digital Out of Home the best way to boost your media strategy?
Which media are the most effective? How will the budget be spent? What results will I get? Today, we present you with some answers that the outdoor medium offers to drive your media strategy.
READ »CAMPAIGNS
Optimum Nutrition launches world first 3D campaign across 850 DOOH screens.
Executive Channel Network (ECN), a world leading Digital Out of Home (DOOH) office media publisher, today announced it had launched the biggest ever 3D advertising campaign in partnership with Optimum Nutrition, the world’s number 1 sports nutrition brand.
READ »COMPANY NEWS
Meituan W Plans to Enter the Lift Media Biz in China
Meituan, the Chinese Internet unicorn, announced on July 11 through its WeChat public account of "Meituan Food Delivery Co-operative City" (literal translation of "美团外卖合作城市") that it is recruiting lift media advertising franchisees and officially entering the lift media advertising market.
READ »TikTok expands Out of Phone initiative in the UK
TikTok has agreed two content deals to expand the reach of its Out of Phone initiative in the UK. As part of an ongoing partnership, TikTok content will run across C-Screens’ retail and Power League networks across 75 screens at just under 30 sites.
READ »JCDecaux Macau renews and extends its exclusive advertising contract with Macau International Airport
JCDecaux Macau, a joint-venture between JCDecaux (80% equity) and HN Group (20% equity), has renewed its exclusive advertising contract with Macau International Airport for a 10-year period, following a competitive tender process.
READ »COUNTRY NEWS
The Evolving Landscape of OOH Advertising in Indonesia
Indonesia’s Out-Of-Home (OOH) advertising market is undergoing rapid growth and transformation. Driven by a large population, urban expansion, and increased consumer spending, the industry is evolving from traditional formats like static billboards to dynamic and interactive digital forms.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
