WOO APAC FORUM SEOUL - NOVEMBER 2025
Register now for the WOO APAC Regional Forum in Seoul
Registration is now open for the World Out of Home Organization APAC Regional Forum in Seoul from November 5-7. The Forum will include one and a half days of presentations on the expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients with a lunchtime finish on the Friday November 7th.
READ »OPINIONS
Cannes reflections: AI took centre stage, but didn't address our industry's profound questions
Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions? I mean, come on — was Cannes 2025 ever going to be about anything but AI?
READ »Cannes by Foot, by Boat, and by the Glass
The 2025 Cannes Lions International Festival of Creativity took place from June 16 to 20 in the postcard-perfect town of Cannes, France. If you work in marketing, advertising, or brand-building, this is the Mecca, the place where creativity is awarded, celebrated, debated, and occasionally even redefined.
READ »The evolution of out of home: why OOH is the answer to marketing's biggest challenge
The digital space has become a complete mess; oversaturated doesn’t even begin to cover it. But while everyone’s been scrambling around chasing the next shiny digital object, one medium has been quietly getting its act together and proving it’s the answer we’ve all been looking for. Out of home (OOH) advertising isn’t just surviving, it’s thriving, and for good reason.
READ »Out-of-Home has an edge over other traditional advertising mediums in digital age - Ashaolu
Mr Lanre Ashaolu is the Managing Director of Four Pulley Limited, a.k.a FPL Media, a leading and highly innovative out- of-home advertising agency in Nigeria.
READ »Ad Blockers in Real Life?
Sometimes the best weekly rambles aren’t my own. Sometimes a simple LinkedIn post makes more noise. This post by Julio Chamizo of Taggify, a well-known programmatic out-of-home platform in LATAM that came out 2 days ago, does just that.
READ »RETAIL MEDIA
oOh!media extends retail ties with Botany and Bayfair
oOh!media NZ is sticking with two retail heavyweights—Botany Town Centre in Auckland and Bayfair in Mount Maunganui—renewing its long-time partnerships with both destinations. Botany is now fully digitised, with Bayfair next in line. The upgrade brings high-impact digital screens to key areas, boosting shopper experience and brand visibility in one hit.
READ »DATA AND MEASUREMENT
As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route's superpower.
“Parting is such sweet sorrow” is a famous line from Shakespeare’s Romeo and Juliet. It describes Juliet’s bittersweet feeling of saying goodbye, where sadness is mingled with the anticipation of a future reunion. It perfectly sums up my emotions as I leave the lovely, clever team at Route to join the IPA.
READ »OOH ad industry posts highest-ever Q1 revenue
The U.S. out-of-home advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to data released by the Out of Home Advertising Association of America, the leading trade group representing the OOH advertising industry. The figure represents a 2% increase compared to the same quarter the previous year, extending the industry's growth streak to 16 consecutive quarters, according to a press release.
READ »Veridooh delivers OOH campaign verification solution
Australia’s Veridooh has partnered with UK roadside media owner, 75Media, offering clients the ability to independently verify all OOH campaigns, giving advertisers a new level of transparency and trust in their OOH investment.
READ »Adtype, Pioneering Data-Driven Transformation in Korea's out of home advertising industry
As consumer fatigue with performance-driven digital marketing intensifies, South Korean adtech company Draftype Co., Ltd. is steering the out-of-home (OOH) advertising industry toward a smarter, data-powered future. At the helm of this transformation is Seungman Yang, Executive Director of Strategy, who oversees the firm’s flagship OOH solution business, Adtype.
READ »Guided creativity: Harnessing the magic of data in DOOH June 28, 2025
If one thing is certain about the rise of artificial intelligence (AI) and automation, it’s that they are changing how out-of-home (OOH) advertising is being planned, personalized, and delivered. Sign Media Canada spoke with Martine Hammink, vice-president of Creative Studio at Vistar Media, who shares how AI reshapes creative strategy in the OOH landscape.
READ »PROGRAMMATIC AND AUTOMATION
How Vistar Media is Bringing New Budgets to OOH
Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. That’s why Vistar Media, a DOOH company operating in more than 35 global markets, is looking beyond traditional OOH budgets to drive growth.
READ »Doritos took its spicy flavor to the heart of Buenos Aires with Taggify
The well-known snack brand, part of PepsiCo, took its creativity to the streets of Buenos Aires to promote its new variety of extra-spicy Doritos.
Thanks to the implementation of programmatic outdoor advertising (pDOOH), the Doritos campaign achieved over 1.8 million impacts, solidifying its new recipe in consumers' minds and reinforcing its presence in the Argentine market.
READ »Journey Further's Tom Bottomley on Programmatic DOOH, Omnichannel Measurement, and Multi-Market Activation
Tom Bottomley, director, programmatic at Journey Further, takes a dive into digital-out-of-home (DOOH) advertising. He examines the value programmatic can add to DOOH, the importance of omnichannel measurement, multi-market strategy and activation, as well as how we sees programmatic DOOH evolving within the coming years.
READ »EVENTS
OOH Media Conference
The 2026 OOH Media Conference is set to convene in Dallas from May 11-13, 2026 bringing together leaders from the OOH advertising industry with the broader marketing landscape. This premier event aims to foster collaboration, explore emerging trends, and highlight the evolving role of OOH in the modern marketing mix.
READ »COMPANY NEWS
Daktronics LED displays inform drivers in Riyadh
Daktronics has completed the installation of 36 LED displays for Riyadh Municipality in Saudi Arabia to complete the third phase of the city’s tunnel development project. Mounted above roadways and tunnels, these displays provide critical information for motorists and drivers as they move about the city and safely reach their destinations.
READ »PATTISON Outdoor Introduces 'Digital Twins'
PATTISON Outdoor has introduced a game-changing advertising campaign planning tool: Digital Twins – a cutting-edge virtual application that revolutionizes how advertisers visualize, plan, and approve out-of-home campaigns. Easy-to-use and available online, it allows users to explore hyper-realistic, 3D recreations of real-world advertising environment.
READ »CREATIVITY
Putting creative first: the key to unlocking DOOH's potential
In today's digital advertising landscape, there's one crucial truth that often gets overlooked: creative execution makes or breaks your campaign. While many marketers lead with data and targeting capabilities when discussing programmatic media, they're often missing the bigger picture.
READ »CAMPAIGNS
Gold, Silver and Bronze: JCDecaux Spain is once again rewarded for its creativity at Cannes Lions
JCDecaux Spain has received the Gold and Silver awards at Cannes Lions, the world’s most prestigious advertising festival, for its "Still Open" campaign. Its “Meet Marina Prieto” campaign also won a Bronze Lion.
READ »Snapchat's OOH push reminds brands where Gen Z is hanging out
Snapchat has kicked off a cheeky new OOH campaign titled It’s Time to Advertise on Snapchat, taking a direct shot at brands struggling to reach Gen Z. The billboards don’t beat around the bush. Instead, they scream messages like “DON’T CRY OVER POOR ENGAGEMENT. SNAP OUT OF IT.” and “GEN Z’S ATTENTION IS ON SNAPCHAT. BE THE CENTRE OF IT.”
READ »Burger King UK Stokes The Flames Of Rivalry With McDonald's Once Again
Burger King UK is turning up the heat in the battle for burger dominance and throwing some serious shade at McDonald’s new ‘Big Arch’, with a flame-grilled response of its own. In a cheeky new reactive OOH campaign, Burger King puts the Whopper front and centre as the official Arch Nemesis of its golden rival - a reminder that while the Big Arch may be new, the Whopper has been ruling the grill since 1954.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
