WOO GLOBAL CONGRESS MEXICO CITY - HIGHLIGHTS
WOO President Goddard hails Out of Home global growth and consolidation in keynote Mexico City address WATCH VIDEO
"The pace of consolidation is accelerating fast" World Out of Home Organization President Tom Goddard told over 600 delegates from 58 countries - a record number - in his keynote address at the WOO Annual Congress in Mexico City. WATCH VIDEO
READ AND WATCH TOM VIDEO »WOO Congress: Global insights, local leadership
With over 600 delegates from 58 countries gathered in the vibrant heart of Mexico City, last week’s World Out of Home (WOO) Congress offered more than just bold ideas, it offered a glimpse into the future of our industry.
READ »One to many ways to growth pinpointed - Tim Bleakley's WOO congress talk
Ocean Outdoor chairman Tim Bleakley has called on the world’s OOH businesses to recalibrate by focusing on the unique creativity of the channel to drive growth over the next two years. In a world that’s been hoodwinked by one to one activation which has sent marketing effectiveness on a downwards slide, Tim said it was high time the industry rallied behind the fame building, one to many, creative storytelling qualities of OOH.
READ »Eric Newnham, Talon Founder, Honoured with WOO Lifetime Achievement Award
Eric Newnham, Talon Founder, has been awarded the Lifetime Achievement Award by the World Out of Home Organization, recognising his influential five-decade career and lasting impact on the Out of Home (OOH) industry. The honour celebrates Eric’s pivotal role in shaping the global OOH landscape and his contributions to industry growth and innovation.
READ »ECN Celebrates Global Awards Recognition as Ruby Juchau wins the 'Rising Star' category at the 2025 WOO Congress
Executive Channel Network (ECN) is proud to announce that Business Director Ruby Juchau has been named the ‘Rising Star’ at the prestigious World Out of Home Organization (WOOH) Annual Congress. This highly respected accolade honours exceptional young talent under the age of 35 who are making significant contributions to the Out-of-Home (OOH) advertising industry.
READ »Specsavers' 'Welcome To Melbourne' Campaign Woos The WOO Congress In Mexico
Announced at WOOH’s Annual Congress in Mexico City (June 4-6th 2025), Specsavers has won the Creatives Award: Classic, which recognises an OOH creative execution that demonstrates a brilliant use of medium and is considered a memorable and effective piece of work.
READ »Multiply Group lights up the world with the launch of Multiply Media Group, creating a media powerhouse headquartered in the UAE
Multiply Group, the Abu Dhabi-based investment holding company, today launches Multiply Media Group (MMG), uniting the three market-leading out-of-home (OOH) companies under its portfolio to create a new media powerhouse headquartered in the UAE. The combination of BackLite Media, Viola Media and Media 247 under Multiply Media Group represents a significant move that will shape the future of tech-enabled media in the UAE and beyond.
READ »ENVIRONMENT AND SUSTAINABILITY
WFA revamps its approach to Sustainable Marketing
WFA’s Planet Pledge will transition to a new, open community for all WFA members. By making it cross-cutting, all WFA members will be able to benefit from thought leadership and insight that deliver for the planet and company bottom lines. Michelle McEvoy, Global Lead, Sustainable Marketing, explains.
READ »OPINIONS
Social Goes Street-Level: Top Social Media Platforms Are Tapping Into The Power of DOOH
Social media platforms have historically been the gatekeepers of digital engagement, thriving within their own ecosystems. But as advertising costs rise, privacy restrictions tighten, and online competition becomes fiercer, even the biggest social media networks are looking to Digital Out-of-Home (DOOH) as a high-impact way to connect with new audiences in the physical world.
READ »Rebuilding trust: Why OOH needs an ethical facelift
A city’s skyline is more than just its architecture; it is a reflection of its culture, energy, and identity. Among the visible elements shaping this urban aesthetics is out-of-home (OOH) advertising. Billboards, banners, and flexes dot our highways, hangover pedestrian bridges, and flank metro lines, vying for attention.
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CANNES NEWS
GET REAL! With JCDecaux, in partnership with VIOOH and Displayce
JCDecaux will open the doors of its exclusive venue, The Avenue, during the Cannes Lions International Festival of Creativity, a global meeting point for leaders in advertising, communications and innovation. Alongside VIOOH, a leading premium global OOH supply-side platform that is transforming the sector through the use of programmatic capabilities and data, and Displayce, a pioneering technology suite for OOH advertising.
READ »Cannes Contenders: Out of Home
It feels like there’s a mini-renaissance in out of home at the moment, which we’re loving. ‘Even less is even more’ is one of our mantras, and it seems more and more brands are embracing this in spectacular and succinct fashion. Here’s the campaigns that caught our eye and which may win big.
READ »DATA AND MEASUREMENT
Mid-Year Global Advertising Forecast Update: $1.08 Trillion in 2025 Ad Revenue and 6% Growth
WPP has released its Mid-Year Global Advertising Forecast for 2025. The report, which is part of WPP’s ongoing ‘This Year Next Year’ (TYNY) series, reflects both resilience and recalibration across global advertising markets amid economic uncertainty and geopolitical tension.
READ »Out of Home Advertising Still a Great Value
Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media. The chart comes from Solomon Partners Media Monthly June 2025. Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing. Only radio and social media are cheaper.
READ »'The Attention Dividend' - premium large format DOOH commands 5x more attention than digital channels
A landmark study, ‘The Attention Dividend’, reveals premium large format Digital Out of Home (DOOH) attracts five times more attention than online digital formats. Released today (11th June) by Ocean Outdoor, the UK’s leading premium DOOH media owner, in partnership with Lumen Research, the media attention measurement leader, the findings strongly support new conversations around media strategy.
READ »Campaign tracking gone passive
In the tangled web of today’s media platforms, marketers face numerous challenges when planning campaigns. With media channels more fragmented than ever, tighter marketing budgets, and the growing difficulty of measuring every element of the creative and media mix, the task has become increasingly complex.
READ »Annelijne Brouwer on the Role of Data in Modern Marketing
he data strategy manager at Vistar Media EMEA on using data to boost creativity, first-party data opportunities as part of LBB’s Magic Numbers series
READ »PROGRAMMATIC AND AUTOMATION
Vistar Academy Launches in EMEA: Free Training to Power the Growth of Programmatic DOOH
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, has announced the expansion of Vistar Academy to the EMEA region. This milestone brings free, high-quality training and certification programs to marketers, media owners and advertising professionals across Europe, the Middle East and Africa.
READ »How VIOOH is leading charge in fresh advertising medium
When Jean-Christophe Conti took the helm at VIOOH in 2018, he wasn’t just building a new company – he was working to future-proof an entire advertising medium. Now, seven years later, the London-headquartered business is doing just that. Ranked at the summit of BusinessCloud’s MarTech 50 for 2025 and operating in 30 markets worldwide, VIOOH is at the forefront of transforming how out-of-home (OOH) media.
READ »CAMPAIGNS
OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention of OOH Today last week. Have you seen stellar work out there? Tag them on LinkedIn or shoot them an email.
READ »The Economist brings bold copy back with punchy OOH ads
The Economist has taken to the streets to remind readers that copywriting is in fact, alive and well. In a series of one-off out of home placements, the newspaper has taken over billboards under bridges and at intersections with provocative statements.
READ »Corona bottle's hidden sunset becomes billboard
Turn a bottle of Corona upside-down and what do you see? Well, when flipped, there’s actually a hidden sunset on the inverted label – and the concept has now inspired a site-specific OOH campaign from the brand, created with agency JKR.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
