WOO NEWS
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It's a Wrap! #SendingLove finishes on a high after facilitating messages of love worldwide during the fight against the effects of COVID-19
#SendingLove, the world’s largest UGC powered DOOH campaign has wrapped. During its run, the campaign from Talon, Plexus and Grand Visual, delivered messages of love and solidarity to 180 cities around the world, whilst raising money for the global COVID-19 Solidarity Response Fund.
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OPINION
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'Remaining relevant and engaging' - The keys to recovery in Out of Home advertising
oOh!media is the leading advertising company in the Australia and New Zealand Out of Home market, with a strong focus on travel environments. In this interview, we speak to Chief Commercial and Product Officer Robbie Dery about the impact of the COVID-19 crisis,
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How OOH industry is reinventing itself to stay afloat amid the pandemic
While traditional media formats have taken a beating due to the lockdown, OOH is innovating with new digital-led solutions, offering packages, altering its revenue streams.
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DATA
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Magna Report: Global Ad market to recover in 2021 after steep downturn in 2021
Media owners’ advertising revenues will decrease by $42 billion in 2020, from $582 billion to $540 billion, as advertising spending shrinks due to the severe economic recession triggered by the COVID-19 pandemic, as GDP is expected to contract between -5% and -12% across the world’s largest markets.
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Americans are traveling this summer
More than half of consumers (53%) plan to get away on a summer vacation, according to a new survey by The Out of Home Advertising Association of America (OAAA), a trade association representing billboard advertisers.
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Now, Near, Next - The Latest View from OOH in Ireland
Monday marked the first day of an accelerated and revised phase 2 of the government’s roadmap to reopening. Thousands of businesses and retailers across the country opened their doors for the first time in months, travel limits and social gatherings extended and more amenities are now available.
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Last Week's UK Mobility Index was 68.1 (w/e 12th June 2020)
Last week’s (w/e 12th June) UK Mobility Index was 68.1, up from 67.2 last week, versus the lockdown baseline of 100, according to data from our mobile partner Three UK. So, overall UK mobility is now just over 68% of 'normal' and still increasing.
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PROGRAMMATIC AND AUTOMATION
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Why now is the time to get serious about programmatic OOH
As shops, restaurants, bars, gyms and many workplaces begin re-opening, so too does the out-of-home (OOH) sector. And while audiences gradually edge their way closer to pre-COVID levels, the industry eagerly waits to see at what rate the corresponding ad dollars will return.
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DOOH to grow with programmatic buying becoming new normal
WPP’s media investment arm, GroupM has launched a new report on ‘Brand Safety’- the GroupM Playbook for Marketers that ensures consumer trust in the ever-changing world of advertising.
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COMPANY NEWS
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OUTFRONT Media Provides No to Low Cost Billboard Space For Local Businesses Across The Country
OUTFRONT has announced an out of home offering for local businesses as reopening begins in various states across the country. OUTFRONT is offering static and digital billboard space at no to low cost in various markets as part of their #GrowStronger business stimulus program, to give local businesses support and promotion during the crisis recovery period.
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Southern Cross Australia partners with JCDecaux to support the Shop Local Movement
While the world continues to grapple with the continuing COVID-19 pandemic, Australia is making baby steps to re-open cafés, restaurants and local shops. Make your dollars count and Shop Local. The JCDecaux campaign in partnership with Southern Cross Radio (SCA) pairs JCDecaux digital street furniture with ‘Shop Local’ audio currently being broadcast across SCA’s assets.
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Clear Channel And Sky Donate Outdoor And TV Ad Space For #BikeIsBest Promo Campaign
Let’s not go back to the old normal,” states the narrator of a video accompanying a privately-funded public information campaign aiming to get more people on bicycles as the U.K. lockdown eases.
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Westfield Stratford City In London Upgrades Giant 'Four Dials' LED Display On Facade
The big Westfield Stratford City shopping mall on the east side of London, around where the 2012 Olympics were staged, has been around long enough now that it is refreshing some of its digital. This is a 10mm Daktronics display applied as a gentle curve on a facade of the mall. It replaces an earlier version that has been up for eight years.
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SeeDooh Begins Japanese Expansion with LIVEBOARD
Seedooh, the Australian-born Independent Verification Platform (IVP) for public space media, has announced an integration with LIVE BOARD Inc, Japan’s first impression based Digital Out-of-Home (DOOH) network.
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EVENTS
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Digital Signage Expo 2020 Opens Exhibit Hall Registration
Digital Signage Expo (DSE) announced today that registration for its 2020 exhibit hall is now open. The DSE exhibit hall will be open on Wednesday and Thursday, September 16 and 17, at the Las Vegas Convention Center.
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The Art of Indoor Webinars from Ocean Outdoor
Originally broadcast between April and June 2020, this series of webinars are aimed at marketers, strategists, media planners and buyers, and contain essential industry knowledge and insights to help drive campaign impact and innovation in DOOH.
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Quividi International Conference On How to Leverage Real-Time Data to Get Back to Business Better, Faster, Stronger
Quividi is organizing its International Conference on June 23rd, 2020 (8:30am-12:30pm NYC / 2:30pm - 6:30pm Paris), with a prestigious line-up of speakers. This year, the event takes place online and will see leading Brands, Agencies, DOOH networks, Programmatic platforms, Digital Signage integrators and Solutions providers from all regions.
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