WOO NEWS
World Out of Home Organization appoints two new directors
The World Out of Home Organization has appointed two new directors: Ocean Outdoor Chairman Tim Bleakley and Multiply Group Head of Media and Communication Vertical Jawad Hassan. Simultaneously, Clear Channel CMO Martin Corke is rotating off the board.
READ »WOO MEMBERS GLOBAL CALL
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday June 26th
Join other WOO members on next week’s call when we’ll be welcoming new members, talking about our recent Global Congress in Mexico City and the much awaited Regional Forum in Seoul. Will also have updates on this year’s WOO Global Data Survey and our Sustainability Initiative as well as the Women in WOO launched in Mexico City.
READ AND JOIN »ENVIRONMENT AND SUSTAINABILITY
The World Out of Home Organization supports Ad Net Zero in refining voluntary global sustainability standards for Out-of-Home media
The World Out of Home Organization (WOO) Congress in Mexico brought together global media leaders to discuss innovation, creativity, and sustainability in Out-of-Home (OOH) advertising. A highlight of the event was the joint keynote by Katrin Robertson, CEO, blowUP media Group, and Stephanie Scheller, Managing Partner Sustainable Solutions EMEA, Omnicom Media Group, who issued a clear call to action: “Come over to the green side!”
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Ad Net Zero Strengthens Global Framework to Calculate Media Emissions
Ad Net Zero has published the first major update to the Ad Net Zero Global Media Sustainability Framework (GMSF), establishing voluntary standards in greenhouse gas (GHG) emissions calculation and reporting for the advertising industry across six media channels (Digital, TV, OOH, Print, Audio and Cinema) with a clear methodology for brands to follow in their sustainability journey.
READ »OPINIONS
The future of OOH: Data, AI & Impact
In this episode of the Multipliers Podcast, we explore the future of Out-of-Home (OOH) media with Tom Goddard, President & Executive Chairman of the World Out of Home Organization, and James Bicknell, Group CEO of Multiply Media Group.
READ AND WATCH »Cannes 2025 reflections: OOH's strong performance isn't down to luck
The word on the OOH street is that, once again, the Cannes Lions Outdoor category proves the channel punches above its weight when it comes to ideas. Ideas that are sharp, executions that are confident and a medium that thrives in the real world.
READ »Local to National: How to turn cultural moments like Vivid into long-term brand wins
Every year, Vivid Sydney lights up the city like no other – a vibrant expression of creativity, innovation and culture. While Vivid is based in Sydney, its influence is undeniably national. As the southern hemisphere’s largest multi-artform festival, it draws massive attention and nationwide curiosity, making it a perfect hotspot for marketers.
READ »How DOOH is becoming the real-world connector
DOOH’s scale and visibility remain unmatched, but its evolution lies in data. At Bauer Media, we’re investing heavily in digital to unlock real-time responsiveness offline. Whether it’s reacting to the weather, a sporting result, or a cultural moment, DOOH now has the tools to be in the right place, at the right time, with the right message.
READ »'Great Leadership Starts With Listening': oOh!media's Tim Elder On Championing Diversity Through Mentorship
With oOh!media being a founding supporter of the Independent Media Agencies of Australia (IMAA), Elder has been closely involved in initiatives that champion diversity, equity, and leadership development, most recently through the Female Leaders of Tomorrow program .In this Q&A, Elder shares why programs like this are vital to the industry’s growth.
READ »Street Furniture Advertising: An Intro and Why It's Essential for Brands
Picture this: you're walking down the street on your way to grab coffee when a brightly colored ad on a bus shelter catches your eye. It features the words, “Now open!” bolded in a contrasting color, with an address listed below. This isn't just a random placement; it's street furniture advertising, an impactful form of out-of-home (OOH) media.
READ »DATA AND MEASUREMENT
Large format DOOH commands 5x more attention than digital channels
A study called ‘The Attention Dividend’, has revealed premium large format Digital Out of Home (DOOH) attracts five times more attention than online digital formats. Released by Ocean Outdoor, in partnership with Lumen Research, a media attention measurement company, the study confirms the impact of premium large format DOOH.
READ »OOH has lowest CPMs and highest ad recall in 2025 compared to other media (Solomon Partners)
The new data shows OOH advertising delivers the strongest audience ROI across major media, with CPMs outperforming TV, print, and most digital channels on value.
READ »Magna revises adspend forecast downwards
Interpublic investment arm Magna has revised its 2025 Global Ad Forecast downwards, joining WPP Media in signalling a worse-than-anticipated slowdown in the global ad market this year amid macroeconomic uncertainty. Magna now expects global ad revenue to grow 4.9% to reach $979bn this year, after previously forecasting 6.1% growth to $990bn.
READ »PROGRAMMATIC AND AUTOMATION
Broadsign Makes Advances in DOOH Buying
Broadsign wanted to cut lengthy buying cycles in DOOH (digital out-of-home), and now it can with the launch of a new product called Broadsign In-Advance. Its first customer is now WPP Media in the Netherlands, which tested the new capability to secure DOOH ads across the Netherlands via OutMoove.
READ »From Glance to Growth: How Programmatic DOOH Converts Attention into Action
Learn more about the potential of Digital Out-Of-Home advertising with our in-depth DOOH white paper, created through the collaboration between Displayce and Happydemics. Discover how programmatic DOOH is transforming media strategies and driving real, measurable outcomes.
READ AND DOWNLOAD »Adform launches DOOH planner with inventory visualization
Adform announced on June 12, 2025, the launch of its Digital-Out-of-Home (DOOH) planner within Adform FLOW. The tool initially covers 15 markets and integrates DOOH performance with omnichannel media purchases through a unified platform approach, featuring an inventory discovery interface with screen location visualization.
READ »Nordic programmatic DOOH adoption outpaces global average, with investment expected to grow by 37% over the next yea
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, surpassing the 2024 global average of 28%. This share is expected to rise to 34% by 2026.
READ »COMPANY NEWS
Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base
For the last 15 years or so, media companies and platforms have steadily muscled their way onto the beaches along the Croisette and the stages of the Palais des Festivals. Among the many out of home companies that have trotted out their wares in Cannes is Outfront, currently headed by Cannes veteran Nick Brien, who’s interim CEO but has been on the board of Outfront for a decade.
READ »Multiply Media Group Enters UK Market with Wildstone Partnership, Accelerating Global Expansion
Multiply Media Group (MMG), a media powerhouse focused on strategic growth and meaningful brand engagement, has announced a strategic landmark long-term partnership with Wildstone, one of the world’s largest owners of outdoor media infrastructure with a portfolio of over 5,400 panels.
READ »Media Owner Spotlight: Cartology
For this month's media owner spotlight, Vistar spoke to Deon Roberts, National Programmatic Lead at Cartology. This interview spotlights the unique value proposition their retail media network brings to the out-of-home (OOH) industry and how Cartology’s partnership with Vistar Media is enhancing digital advertising experiences in Australia.
READ »CREATIVITY
Kitkat and Paris Olympics Voted Outdoor Winners
Kitkat’s “Phone Break” and the Paris 2024 Olympic opening ceremony win the Outdoor Grand Prix at Cannes Lions 2025. Munich-based agency Serviceplan is among the Gold winners.
READ »Creative chaos meets Canva in brilliant OOH campaign
Canva and agency Stink Studios have turned the area around Waterloo Station into a playground for marketing truths. The activation includes multiple executions (media planning by OMD) that poke fun at everyday client-agency frustrations while promoting Canva’s suite of features.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
