WOO DATA
World Out of Home Organisation releases 2025 Global Expenditure survey
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world and represents the most comprehensive survey of OOH expenditure globally.
READ »WOO NEWS
World Out of Home Organization launches Women in WOO Network
The World Out of Home Organization is setting up a network of women throughout WOO to promote connections, share best practice, provide support and inspire women throughout the OOH industry. Women in WOO will set up an exclusive Mentoring program to support and grow Senior Female Leaders within OOH. This will involve a prestigious line-up of committed mentors with a wealth of expertise.
READ »WOO GLOBAL CONGRESS MEXICO CITY - HIGHLIGHTS
Annual Congress Presentations Now Available
Annual Congress delegates will shortly be sent a password protected link to access all recordings of presentations / panels as well as slides from the Congress. This will grant access until Friday 20th July 2025. However, all members will now have access and be able to continue to download the content through the WOO Database.
READ »Multiply at WOO: welcome to a new global player
Multiply Media Group, backed by the UAE's biggest company IHC, is setting out to be a global as well as regional media player. WOO sat down with Group CEO James Bicknell at the recent Annual Congress in Mexico City to discuss the group's ambitions and what they mean for the wider Out of Home industry.
READ »ENVIRONMENT AND SUSTAINABILITY
Cannes reflections: Sustainability efforts present but not prominent
This year at Cannes Lions, sustainability didn’t shout, it moved quietly, threaded through the festival. For those paying attention, it was there in the panels, the campaigns, the logistics, even in the sand beneath our feet. But it wasn’t the headline act. And maybe it should have been.
READ »OPINIONS
Have we lost the art of media?
Our young talent is lacking the foundational thinking that turns a media planner into a strategic partner. We are all responsible for nurturing a generation to think, not just do.
READ »10 trends shaping the future of digital out-of-home
At this year’s World Out of Home Organization (WOO) Congress, held from 4 to 6 June in Mexico, one thing was obvious: digital out of home (DOOH) media is moving into a new era. The focus is sharper, the stakes are higher and the expectations from brands are rising fast.
READ »"If You Can Do It in OOH, You Can Do It Anywhere"
Whether 2025 is the best of times or the worst of times for the ad industry, it’s certainly not the simplest of times. With AI shaking everything up, media and audiences more fragmented than ever – and commercial creativity taking so many forms – there’s something reassuringly straightforward about outdoor advertising. That’s what Mark Smith, UK sales director at Bauer Media Outdoor UK (formerly Clear Channel), is grateful for.
READ »RETAIL MEDIA
The real power of retail media is not in the store, it's just outside
Targeting people when they are inside the store is preaching to the converted, says VMO’s Paul Butler. The real influence is in the shopping centre when potential buyers can still be swayed. It’s brand and performance in one – and unlike in-store networks, transparently measureable.
READ »Unlocking Retail Growth: Insights from the Last Mile Advertising Panel at NRF APAC 2025
Retail is undergoing a profound transformation, and at the centre of this shift is “last mile advertising”. This refers to how retailers and brands engage consumers at the point of purchase, using data-driven in-store media to influence decision-making and drive measurable revenue.
READ »ASSOCIATION NEWS
Kath Mitchell Appointed CEO of Out of Home Media Association Aotearoa (OOHMAA) and Calibre Audience Measurement Limited (CAML)
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The Boards of the Out of Home Media Association Aotearoa (OOHMAA) and Calibre Audience Measurement Limited (CAML) are pleased to announce the appointment of Kath Mitchell as Chief Executive Officer, effective early July.
READ »DATA AND MEASUREMENT
Storytelling gets smarter with data-powered OOH
With more channels than ever before for brands to reach consumers, marketers are having to make important choices about where and how they spend their money. That means getting laser-focused on impact: not just reach, but relevance, recall and return. Increasingly, brands are recognizing out-of-home as one of the most adaptable, creative, and data-powered tools available.
READ »The Future of Digital Out-of-Home Advertising: Data, Context & the Human Connection
In this article, Tarun Pugalia, Founder & Managing Director, Smartags Pvt. Ltd. & ONTV Transit Media, emphasizes that Digital Out-of-Home (DOOH) advertising is evolving into a data-driven, ethical, and context-aware medium that combines technology with meaningful human connections in public spaces.
READ »PROGRAMMATIC AND AUTOMATION
Opinion: Dynamic OOH - Delivering Impact, Driving Attention
There’s a rhythm to good media planning – the right message, at the right time, in the right place. It’s a principle as old as advertising itself, but one that has taken on new meaning in an age where attention is both scarce and deeply contextual.
READ »COMPANY NEWS
Wildstone unveils largest roadside digital billboard in Spain
Leading outdoor media infrastructure owner Wildstone has unveiled an impressive 20x6m digital billboard on the Burgos highway in the Alcobendas district of Madrid. The billboard is strategically located beside the A-1 route in the busy Alcobendas municipality, one of the main arterial roads for entering and leaving Madrid. An average of 189,223 vehicles pass the site each day.
RTA Grants Naming Rights Of Metro Station To National Paints Through Mada Media And Hypermedia
Providing further details, Abdul Mohsen Kalbat, CEO of the RTA’s Rail Agency, said: “We are delighted to have National Paints join the Metro Station Naming Rights Initiative. The inclusion of this prestigious global company undoubtedly demonstrates the remarkable success achieved by this initiative, which had attracted diverse companies and establishments from the business sector across the UAE as a whole.”
READ »COUNTRY NEWS
OOH advertising in the UAE: an overview
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The UAE Out-of-Home (OOH) advertising market is one of the most vibrant within the Middle East region, offering brands opportunities to connect with diverse audiences. From iconic landmarks like the Burj Khalifa, transport hubs like Dubai Airport (DXB), to the bustling Sheikh Zayed Road, the UAE’s OOH landscape is rich with opportunities for industries such as retail, luxury, real estate, and technology.
READ »The Real Value of DOOH in South Africa's Diverse Environments
In South Africa’s fast-evolving media landscape, DOOH has grown beyond screens and impressions, its compared to the first 100 years of motoring in the boom growth in the last 5 years alone —it’s now about meaningful moments, smart placements, and cultural resonance. In a country as diverse and vibrant as ours, DOOH isn’t just a medium—it’s a connector between brands and people, rooted in time, place, and context.
READ »CREATIVITY
5 reasons to lead with imagery in DOOH advertising
Marketers only have seconds to spark a connection. Whether it’s a commuter darting through a train station or a driver cruising past a screen, digital out-of-home (DOOH) ads have just moments to make an impact. In these fast-paced environments, imagery becomes your most effective tool for instant recognition.
READ »Can my niece design a better poster than your creative agency?
My four-year-old niece recently drew a picture of me. At best, I would describe it as average. It bore no direct resemblance to me (I was green and taller than a house), but you could at least tell that she had some sort of grasp of the basic principles of composition. A solid four out of 10.
READ »CAMPAIGNS
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations to demonstrate risks of sun exposure
Drawing attention to the dangers of sun damage, Wonderhood Studios and The British Skin Foundation present ‘The Burnable Billboard’ – the world’s first multiple-location DOOH campaign to reflect the effects of too much sun exposure as it happens. The idea was a bronze prize winner in the charity category of Ocean’s annual Digital Creative Competition which seeks original concepts that push the boundaries of DOOH.
READ »K-FOOD Global Campaign Brings Korean Food to Tokyo, Toronto, and New York
The K-FOOD global campaign is showing Korean food to people all over the world. ASKIM Company and Korean Government started this campaign in major cities in the World They want more people to know about Korean food and help more Korean food products reach other countries.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
