WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
WOO President Goddard hails Out of Home global growth and consolidation in keynote Mexico City address
"The pace of consolidation is accelerating fast" World Out of Home Organization President Tom Goddard told over 600 delegates from 58 countries - a record number - in his keynote address at the WOO Annual Congress in Mexico City.
READ »WOO announces individual, creative, sustainability and technical innovation awards at Mexico City Global Congress
The World Out of Home Organization has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in Mexico City on 5th June 2025.
READ »ENVIRONMENT AND SUSTAINABILITY
Australian Ethical and oOh!media light the way for sustainable out of home advertising
Australian Ethical Superannuation has unveiled a Out of Home campaign that rewrites the playbook on sustainable advertising. Executed across the oOh!media network, this campaign is being hailed as the most environmentally conscious OOH activation ever seen on Australian streets.
READ »
The greening of Out-of-Home: A World Environment Day reflection
As World Environment Day dawns on June 5th, 2025, the Out-of-Home (OOH) advertising industry is increasingly recognizing its role in environmental stewardship. The shift towards sustainable practices is not just a trend, but a fundamental transformation,
READ »OPINIONS
From Steakhouse Deals to Self-Service: How OOH's Buyer Landscape Changed
Let me tell you about the lunch that changed everything for Billboard Bob. Last Tuesday, Bob took his favorite client – the CMO of a major soda brand – to their usual steakhouse. Over filet mignons, he proudly presented his “tried and true” annual billboard package. Then the CMO dropped the bomb: “Bob, we’re shifting 40% of our OOH budget to programmatic DOOH and CTV advertising.
READ »Smarter Cities, Smarter Screens: Why DOOH Advertising is the Future of Urban Brand Communication
As Indian cities grow smarter, the way brands communicate in public spaces must evolve too. Static billboards, once the kings of outdoor media, are now sharing space with sleek, intelligent, and responsive Digital Out-of-Home (DOOH) screens. These vibrant displays aren't just showing ads—they're triggering action, building recall, and delivering context-aware messaging in real time.
READ »AI to revolutionize OOH advertising: A new era of measurability and performance
Artificial intelligence (AI) is set to revolutionize the Out-of-Home (OOH) advertising industry, transforming it into a more measurable and performance-driven medium. This shift is expected to unlock larger budgets for OOH, providing advertisers with data-backed confidence for their campaigns. Jithu Prasad, Founder and CEO of Advertalyst, highlights how the right AI tools can deliver measurable results for OOH campaigns.
READ »Noticing more OOH travel ads while on the move? There's a reason for that
The global travel and tourism market is projected to see $2.1tn in spend in 2025, and brands that want to capitalize on this vertical need to stand out. Many are leveraging out-of-home (OOH) and digital OOH (DOOH) for a competitive edge – not just during peak booking times, but year-round.
READ »RETAIL
Shopping Distraction or Enhancement? Study Shows In-Store DOOH Really Works
Vistar Media, the leading global provider of technology solutions for digital-out-of-home (DOOH) media, partnered with consumer research company MFour to better understand how consumers view retail media ads. A relatively new frontier for MULO (multi-location) advertisers, these messages target customers from the parking lot through checkout.
READ »DATA AND MEASUREMENT
Out of Home Advertising Reports +1% Growth in Revenues in Q1 2025
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH advertising revenues for the first quarter of 2025 total £294.5m, an increase of +1% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +1.6% and Classic OOH declined -0.2%. Digital’s share of revenue in Q1 remained broadly the same as Q1 2024 at 65%.
READ »The Importance of Real-Time Monitoring for Reliable DOOH Networks
Digital Out-of-Home (DOOH) networks thrive on consistency. When you’re delivering high-value impressions to advertisers, even a minor disruption can impact performance, revenue, and trust. Issues like black screens or stuck artwork not only interrupt campaigns but also frustrate advertisers who expect seamless execution.
READ »DoohClick Launches Industry-First Mobile App for Real-Time Revenue Tracking in OOH
DoohClick today announced the launch of the DoohClick App, the first mobile application of its kind purpose-built to give OOH media teams live visibility of their revenue performance – anytime, anywhere. Unlike anything else in the market, the DoohClick App allows OOH media and Retail Media owners to track sales, pipeline, and pacing in real time – directly from their phone.
READ »PROGRAMMATIC AND AUTOMATION
Driving media owner growth with Broadsign’s in-advance automated OOH transactions
Digital advertising continues to surge ahead, and the numbers tell a compelling story. According to GroupM’s This Year Next Year: 2024 Global End of Year Forecast, pureplay digital advertising is projected to account for 72.9% of total ad revenue globally by the end of this year. By 2029, it’s expected to command a staggering 76.8% of total ad revenue. That’s not just growth – it’s domination.
READ »AI, Programmatic, ProDigi: Junaid Shaikh on the tech transforming India's DOOH landscape
As India’s Out-of-Home (OOH) advertising market gears up for exponential growth, digital out-of-home (DOOH) is emerging as the industry’s most transformative frontier. In this conversation with Adgully, Junaid Shaikh, Managing Director, RoshanSpace Brandcom, shares his insights on the forces driving DOOH’s rapid evolution.
READ »What makes programmatic DOOH campaigns excel?
As a public, mass-reach medium, out of home (OOH) reaches over 97% of the UK, with digital OOH (DOOH) delivering 4.8bn impressions each week. It is the brand-building medium used by the world’s most valuable brands, many of which are now turning to programmatic capabilities to increase efficiency and effectiveness.
READ »Nordic Programmatic DOOH Growth to Outpace Global, with 37% Investment Rise Ahead
Today, (June 3rd, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has released research into the state of programmatic DOOH (pDOOH) in the Nordic region, covering Finland, Sweden, Norway, and Denmark. The findings reveal that the Nordics are rapidly adopting pDOOH, with 32% of all campaigns in the past 12 months including pDOOH, surpassing the 2024 global average of 28%.
READ »COMPANY NEWS
This Is the New OOH - WGroup
What if Digital Out-of-Home could think in real time? What if the audience wasn’t just seen but understood? Today, W Group Holding made that future a reality. In a breakthrough launch event held Tuesday at the Theater of Digital Art (TODA), W Group Holding unveiled a world-first innovation in digital advertising: a real-time audience-targeting programmatic Digital Out-of-Home (pDOOH) technology, proudly developed in Dubai.
READ »Former Outfront Media CEO and Seasoned Industry Leader Jeremy Male Partners with Talon to Support U.S. Expansion
Talon, the leading independent global Out of Home (OOH) agency, today announced that it has appointed Male Media LLC, the advisory and investment vehicle created by Jeremy Male, to provide strategic advice and support to further drive Talon’s continued expansion and innovation across its U.S. operations.
READ »CREATIVITY
Candidates for Cannes Lions
What makes out-of-home campaigns Cannes Lions-worthy? Jon Evans presents the System1 favorites for 2025 – and shows why simplicity, brand codes and emotion make the difference.
READ »TFL Showcases How Technology Can Enhance the Experience of Navigating London
In collaboration with Transport for London, GroupM OOH, VCCP, and Wavemaker UK, DOOH.com launched a real-time digital out-of-home campaign to support Santander Cycles, a cycle hire scheme in London. With thousands of bikes available for short-term use across the city, the service offers an easy and sustainable way for commuters, residents, and tourists to get around.
READ »CAMPAIGNS
Brands turn streets into stories: Best OOH campaigns of May
The month of May brought a creative surge to India’s outdoor advertising scene. As brands battled for consumer attention in the scorching summer, they turned to bold, witty, and emotionally resonant out-of-home (OOH) ideas that truly stood out.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
