WOO GLOBAL CONGRESS HONG KONG JUNE 2024
Out of Home breaks through 5% barrier says WOO President Tom Goddard in Hong Kong
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%.
READ »WOO AWARDS 2024
Annual awards announced at WOO Global Congress in Hong Kong
The World Out of Home organization has announced the Award Winners for Individuals, Digital and Classic Creative, Sustainability and Technical Innovation at its Global Congress in Hong Kong, held on June 5 – 7.
READ »WOO NEWS
WOO president: OOH needs more measurement and adtech
“The future is rosy. I wish I was 30 years younger.” These are the words of Tom Goddard, who is staying on as president of the World Out of Home Organization (WOO), speaking about the future of OOH ahead of its annual global congress.
READ »OPINIONS
From Pharaohs to Pixels: How OOH & Digital Media Rule Every Day
Outshine the pyramids! Let's delve into the world of Out-of-Home (OOH) media, the marketing veteran that's been captivating audiences since the days of ancient Egypt. While digital media dominates the landscape, OOH has consistently reinvented itself to stay relevant.
READ »Opinion: Digital Out of Home Provides All the ACES
The DOOH landscape has grown and evolved more than we could have ever anticipated. Despite its success. DOOH has had its fair share of challenges around measurement and share of voice, writes Caroline Decourcy, Insights Director with Talon.
READ »6 experts on what's changing in retail media
For The Drum’s Retail Focus, the IAB talk to their Retail Media Group to learn about the latest trends shaping retail media, from the pivotal role of measurement to the emergence of AI-driven storytelling.
READ »Storytelling in OOH: Key Strategies Revealed by Matt Schutzman
In special episode of the Digital and Dirt podcast, Ian Dallimore sat down with Matt Schutzman of PJX Media, and spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.
LISTEN TO PODCAST »ENVIRONMENT AND SUSTAINABILITY
DOOH Sustainability: Why programmatic is the evolution that outdoor advertising needs
Sustainability is not just an option in the outdoor advertising industry; it's a necessary strategy for long-term success. Brands benefit from programmatic Out-of-Home (pDOOH) media, strengthening their market position and consumer relationships.
READ »DATA AND MEASUREMENT
NEW REPORT | dentsu Global Ad Spend Forecasts. May 2024.
2024 has started at a faster pace than previously anticipated, and we predict advertising spend to keep momentum in the second half of the year. In this mid-year follow-up to the December 2023 edition that detailed the key ad spend trends shaping 2024, our dentsu investment analysts provide updated advertising forecasts in the context of a slow economic recovery.
READ »OAAM to launch audience measurement system
At a time when competition is heating up and challenges are brewing in the outdoor advertising space, the Outdoor Advertising Association of Malaysia (OAAM) is focusing strongly on the launching of the country’s inaugural industry-wide audience measurement system for out-of-home (OOH) advertising to ensure sustainability and credibility of the outdoor advertising industry.
READ »A Universal Translator for Contemporary OOH Ad Trading
The Media Rating Council (“MRC”) have introduced their long-anticipated measurement standards for Out of Home (“OOH”) advertising. As a US government recommended body, MRC’s mandate is to set standards, audit independent measurement products, and accredit those in compliance with their standards.
READ »How Do You Measure Attention Out-of-Home?
In this modern attention economy, focused engagement is both coveted and finite. We turn to our phones during commercials and madly search for the faint “x” hidden in pop-up ads. You glance at a sign on the street on your way to grab coffee, but what did it say? Do you remember? Will it compel you to take action?
READ »UK Out of Home advertising reports +16% growth in revenues in Q1 2024
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports OOH revenues for the first quarter of 2024 total £292m, an increase of +16.4% compared to the same period last year. The figures, collated by PwC, reveal that Digital OOH revenue grew +22.8% and Classic OOH grew +6.2%.
READ »EVENTS
Out-of-Home Advertising in 2024: Insights from this year's OAAA OOH Media Conference
Last month, the Broadsign team attended the 2024 OOH Media Conference, a three-day out-of-home (OOH) industry event hosted by the Out-of-Home Advertising Association of America (OAAA) that brought together over 1,000 brand marketers, agency leaders, and technology partners from around the world.
READ »UK-based innovation consultant Dino Burbidge to speak on OOH creativity at OAC 2024
Internationally acclaimed innovation expert Dino Burbidge, CEO of Dionva based in the UK, will be sharing his perspectives on the subject of OOH and creativity in his session on the theme ‘Unleash the OOH creative freedom, wow the world’ at the upcoming OOH Advertising Convention (OAC) that will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru on July 26-27, 2024.
READ »PROGRAMMATIC AND AUTOMATION
Out of home will be '20% programmatic within two years', as ecom, retail, food, entertainment target brand and performance - but buying on CPMs alone misguided
A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend.
LISTEN TO PODCAST »COMPANY NEWS
Ocean Outdoor appoints successor to CEO Tim Bleakley
Ocean Outdoor has appointed Stephen Joseph, its chief operating officer and chief financial officer, to succeed Tim Bleakley as group CEO effective 1 January 2025. Bleakley will move to chairman of the board of directors as part of “a long-planned” succession process.
READ »NZZ Invests into Swiss Out-of-Home
The booming out-of-home media remains a very attractive investment sector for publishing groups – the renowned NZZ newspaper group acquires a 25% stake in the Swiss OoH market leader APG. NZZ is acquiring the shares from APG major shareholders JC Decaux and Pargesa, who are subsequently reducing their shares.
READ »Taptap expands footprint in Africa by entering Kenya and Nigeria markets
Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.
READ »COUNTRY NEWS
The Road Trip
Out of home (OOH) media has seen many reincarnations over the past few years, but thanks largely to the advent of technology, is now really stepping into its own as the true attention medium.
READ »CREATIVITY
An outside view on creativity
Out of Home has long been a crucial channel for FMCG brands, due to its strengths in combining broadcast reach with tactical placements in key retail hotspots. But with fresh challenges around TV fragmentation, upcoming HFSS restrictions and price inflation, the last 18 months has seen the category lean into Out of Home for brand building more than ever.
READ »COUNTRY NEWS
The Future of Seoul, Transforming through Out of Home Advertising
In a significant shift towards modernization and economic revitalization, both Gwanghwamun and Myeong-dong in Seoul, South Korea, have been designated as Free Out of Home Advertising Zones. These transformations are expected to breathe new life into these areas by leveraging advanced digital advertising technologies and creating vibrant cultural hubs.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.