World OOH News March 29th 2024

World OOH News March 29th 2024


Your chance as a member to make a nomination for the World Out of Home Organization Awards 2024 - CLOSING DATE FOR NOMINATIONS EXTENDED UNTIL APRIL 17th

The WOO Awards 2024 will be presented during the next Annual Congress (June 5th -7th) in HONG KONG  on the first full day of Congress – Thursday June 6th. CLOSING DATE FOR NOMINATIONS EXTENDED UNTIL APRIL 17th 



Reflecting on the World Out of Home Organization Africa Forum with Simon Wall

As the excitement from the World Out of Home Organization Africa Forum subsides, participants have now returned to their daily business routines. They carry with them not only memories but also valuable insights, learnings, and new friendships fostered during last week's conference.


What automation & programmatic mean for OOH

Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum.


Remi du Preez advocates for a pixel-perfect OOH future

Addressing the WOO Africa Forum in Cape Town on ‘Preparing for an omnichannel world’, Remi du Preez, Founder and Managing Director of Polygon, at the outset shared insights into his unwavering passion for analytics and his drive to prove the effectiveness of OOH advertising, even in the absence of a common currency. 


'We Must DOOH Better'

Addressing the 1st in-person WOO Africa Forum, organised in Cape Town on March 11-13, on the theme of ‘We must DOOH better’, Jay Young, Managing Director, Grand Visual emphasised the importance of creativity in the DOOH field as it takes up 47% of the focus with reach, brand and targeting making up the rest.



Kamila Mortimer

All of us at the World Out of Home Organization were saddened to learn that one of our old friends passed away recently in a road traffic accident in Bali.
Kamila was the sales director of JCDecaux in Prague for many years and a regular attendee at FEPE/WOO events. 



Extending OOH campaign reach through social media traffic

“Out-of-home (OOH) is cost-effective. It's measurable. It's targetable. You can be hyperlocal with it,” said founder and CEO at Quan Media Brian Rappaport. It’s also growing. US OOH ad spend will increase by 6.5% this year, reaching $9.51 billion dollars, according to our October 2023 forecast. But an added benefit is OOH’s potential to create organic impressions on social media.


In-store retail media: What is it, and where is it headed?

It’s still early days for in-store retail media. What will it mean for brand strategies and what is the potential for dynamic content and personalisation? Retailers are increasing their margins and giving brands more opportunities to influence customers in shopping mode, as well as the potential to better understand the impact of advertising.


The Renaissance of Out of Home Advertising

Julie Thompson is the EVP and Chief Marketing Officer at the Out of Home Advertising Association of America (OAAA), where she helps promote the trade group and elevates the out-of-home medium across the ad industry. With constantly evolving technology and myriad formats to choose from, out-of-home (OOH) advertising is experiencing a renaissance.



New report finds Out of Home just 3.3% of UK advertising's power consumption and under 3.5% of its carbon footprint

A new report from Outsmart, the trade body for the UK Out of Home (OOH) advertising industry, finds that OOH is the most sustainable advertising platform for brands when compared to other major media. The research found that out of all the media measured (Online, TV, Radio, Print and Email), the OOH industry produces the least amount of carbon emissions per impression.


One to many: how OOH can lead the way in sustainable advertising

New KPMG research from Outsmart shows that, per impression, out-of-home is the most sustainable form of advertising. We gathered industry experts to exchange ideas and get hopeful for a more sustainable advertising future.



DOOH Advertising: The Ultimate Solution for Brands in a Cookieless Future

The age of third-party cookies is coming to an end soon, and it promises a significant change in advertising patterns. As a non-interruptive media that blends naturally into the urban landscape, DOOH is now more valued among brands and advertisers.


The Evolution of Data-Driven Digital Place-Based Networks - The New 'Everyday Television'

Digital out-of-home (DOOH) never stands still—much like the consumers it targets, from South Africa’s bustling airport terminals to the vibrant taxi ranks and everywhere in between.


How big data and AI are transforming out-of-home and advertising

Out-of-home advertising is increasingly becoming a data-driven industry. With data helping to show us how people move around and how to reach them when they do, there’s far more to it than just whacking a poster up at a bus stop. 


OOH will be a key battleground in this general election

General elections and recent referendums have been the occasion for some of the most evocative and effective work ever seen in UK OOH. So much so that they now serve as visual shorthand, encapsulating important waypoints in our nation’s political history.



Joining the dots in DOOH

‘Martech is just a tool; to deliver it right, it must be addressed throughout the entire marketing ecosystem’; so say 66% of CMOs, in a recent survey from The Drum and AAR. And when marketing leaders say there’s a problem with how their martech solutions are stacking up, their partners must evolve and adapt to answer their call.


The Evolution of Omnichannel Marketing

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. 


Subway delighted with its new recipe in pDOOH with Taggify

The brand's challenge was to attract customers near its stores. By advertising its new recipe on screens in the City of Buenos Aires. The campaign focused on screens in the Autonomous City of Buenos Aires, where Subway has the largest number of stores, 36, where it presented its new sandwich: a recipe that combines quinoa and guacamole, in a new flavor called “Veggie Fusion”.



Celebrating international women's month and our global expansion journey Angie Cutter APAC Managing Director

We delve into the fascinating world of out-of-home advertising and the burgeoning opportunities it presents in Southeast Asia. We sat down with Angie Cutter, the Managing Director of Southeast Asia at Billups, to gain valuable insights into the company's development, innovative strategies, and the challenges and opportunities within the region's advertising landscape.


The future is calling: JCDecaux's commitment to leave a legacy

As JCDecaux celebrates their 60th anniversary, we look to the future with renewed vigour and determination, says JCDecaux’s CEO Steve O’Connor. It's a declaration of our commitment to continue to create the future of Out-of-Home media, pioneer new possibilities, and leave a lasting legacy.


Europe's largest digital out of home ceiling is unveiled

Ocean has added Manchester’s Printworks SkyLights, the largest digital ceiling in Europe, to its premium digital out of home (DOOH) portfolio. The launch partner is Universal with a trailer for the DreamWorks action comedy franchise Kung Fu Panda 4, which is released on 28 March.



L'Oreal Thailand launches new 3D campaign with McCann Worldgroup

L’Oreal Thailand has partnered with McCann Worldgroup agencies, including McCann, MRM, and Craft, to roll out a creative CGI-led out-of-home (OOH) and digital campaign for the launch of its UVD Invisible Serum.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.