WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
A WOO Mexico round-up. Bauer Media Outdoor chief Justin Cochrane joins speakers at WOO Mexico City
Justin Cochrane, the new head of Bauer Media Outdoor and former CEO of Clear Channel Europe, will speak publicly for the first time about plans and prospects for new integrated media giant Bauer Media at the World Out of Home Organization Annual Congress in Mexico City.
READ AND REGISTER »WOO names Global Awards shortlists for Mexico City Congress
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in Mexico City on 5th June 2025.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
Cracking Creative Compression: Carbon Claims
Developed by members of IAB Europe’s Sustainability Standards Committee, this blog dives into the complexities of ad file compression, exploring how reducing file sizes may or may not translate into measurable carbon savings, the challenges of quantifying network emissions, and the broader implications for performance and infrastructure efficiency.
READ »OPINIONS
Ad tech can also provide new opportunities for classic OOH
Charles Parry-Okeden, Co-Founder and Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia, offered his perspective on the dynamic between DOOH (Digital Out-of-Home) and classic OOH (Out-of-Home) advertising. He shared his observations on global trends within the OOH-DOOH space.
READ »For Ben Zloof, Failure Is Part of the Journey, So Don't Take It Personally
Ben Zloof is the founder and CEO of UniLED Software, a leading technology provider to the digital out-of-home industry. UniLED’s award-winning technology platform, UniLIVE, is trusted by the world’s leading brands, agencies and media partners to deliver, verify, and analyse DOOH campaign performance. The company’s mission is to build trust and raise the bar for DOOH advertising across the world.
READ »A Beginner's Guide to Digital-Out-of-Home Advertising (DOOH)
Let’s face it. Advertising is noisy. Between the endless social scroll, the crowded inbox, and the clickbait banners, grabbing attention is harder than ever. Enter DOOH: Digital Out-of-Home advertising. It’s real-world visibility combined with digital smarts. It’s primed to get your message seen by real people, in real places, at just the right time. In this guide, we’ll show you how it all works, and how to make it work for your brand.
READ »You Can't Mute A Mural: The OOH Advertising Edge For Small Businesses
You can scroll past a sponsored post. Mute a podcast. Block a pop-up. But you can’t mute a mural. Or a mirror decal. Or a sidewalk chalk message that makes you laugh out loud in public. That’s the power of OOH advertising (out-of-home advertising).
READ »DATA AND MEASUREMENT
Data crunched: Agencies await green light on new MOVE currency
An overhauled out-of-home measurement currency four years in the making has almost landed. When live, agencies will be able to gauge how many people moved passed their ads hour by hour across the country – regions and cities – across millions of miles of road and with every indoor venue modelled and mapped.
READ »Data-driven media buying: Lessons from Jun Sakurai on Japan's OOH evolution
Jun Sakurai, Head of OOH Business at Dentsu Japan, recently shared valuable insights into the evolution of data-led out-of-home (OOH) advertising in Japan. Drawing from Dentsu Japan’s extensive experience, Jun illuminated the transformative power of data in enhancing the accountability and effectiveness of OOH campaigns.
READ »Brand characters to put on a show on the DOOH stage?
There’s interesting reading and research available that delve into the importance of characters in advertising to spark emotion. A type of fluent device as Orlando Wood has labled them. He says they can be several things but in this text we center around a human, an animal or another character created by a brand.
READ »Geopath's Rob Peterson OAAA Speech
OOH Today obtained a copy of Geopath’s Interim President and Managing Director of The Wyse Group, Robert Peterson‘s speech. Peterson took the stage to share the Conference’s annual Geopath Update! Below is its entirety.
READ »OOH Measurement in a Perfect World
Last week was the 2025 OAAA OOH Media Conference, “The Power of Presence” in Boston. The PJX team was on the ground and our CEO Rick Robinson moderated a discussion on the future of OOH measurement with industry leaders.
READ »PROGRAMMATIC AND AUTOMATION
'Partnerships are the key to unlocking pDOOH value' - Remi Roques, Broadsign
As programmatic DOOH continues to gain traction globally, more media owners are evaluating how best to integrate pDOOH into their existing operations. Remi Roques, who leads Broadsign’s Asia-Pacific business, believes the answer lies not just in technology but in forging the right partnerships.
READ »A Case Study in Data-Driven Targeting and Flexibility: Schiphol Airport Programmatic Advertising
Schiphol Airport, a leading global aviation hub, has taken a significant stride in its digital advertising offering by introducing programmatic media buying capabilities. This innovative approach follows successful implementations at Eindhoven Airport and Rotterdam The Hague Airport, bringing advanced programmatic buying and data-driven targeting to one of the world’s busiest airports.
READ »Automating out-of-home beyond programmatic: The urgent need for change
From smart homes to self-driving cars, and AI assistants, automation is everywhere. In seconds, I can book a ride-share, order dinner, and schedule my alarm – all from my phone. Yet, booking out-of-home (OOH) ad inventory? That can take days or even weeks. OOH’s lack of automation is a glaring inefficiency in an otherwise digital-first world. With artificial intelligence reshaping advertising, it’s time for OOH to catch up.
READ »COUNTRY NEWS
Ashaolu Wins Awards For Disrupting Nigeria's Out-of-Home Advertising Landscape
The CEO of FPL Media, Lanre Ashaolu, has been named Out-of-Home (OOH) Player of the Year at the prestigious Industry Awards held on May 3rd, 2025, in Victoria Island, Lagos. This honour, presented during the high-profile ceremony that followed the Industry Summit held in Victoria Island, Lagos.
READ »COMPANY NEWS
Introducing the Bauer Media Outdoor brand
You will see our new brand spring to life over the coming weeks and months. From websites to advertising sites and everything in between, it’s an exciting moment for us. Right now, you’ll see our new name and brand reflected in our email addresses and social media activities. As we continue our transition you’ll see our old and new brands side by side, so please bear with us.
READ »COMPANY NEWS
Stroer Grows DooH Revenue by 27 Percent
Ströer once again reports record revenue and earnings figures for the first quarter of 2025. The German OoH market leader recorded double-digit growth rates, particularly in its core OoH business, at 15 percent. DooH (+27 Percent) remains the main growth driver, with programmatic DooH even increasing by 36 percent.
READ »CREATIVE
Real-time creative, real-world impact: Marketer insights from POSSIBLE
As marketing continues to evolve at a breakneck pace, 2025 is already shaping up to be a defining year. At POSSIBLE, Vistar Media and VaynerX gathered a group of industry leaders for a breakfast meetup centered on one big question: How can brands show up more meaningfully in a world that is moving faster than ever?
READ »CAMPAIGNS
Frazzled and Revolt's Digital Sky Ceiling Gets Brits Talking About Mental Health as Much as the Weather
Comedian and author Ruby Wax’s charity Frazzled has created an innovative, interactive digital sky ceiling to get more people talking about their mental health by asking, “How’s the weather in your head today?’
READ »From Tarmac to Targeting: How Virgin Australia Used Programmatic DOOH to Turn Attention Into Action
Virgin Australia set out to do more than just promote flights—it aimed to inspire travel. With exclusive discounted fares to Uluru, the airline partnered with Vistar Media and PHD to craft a data-driven programmatic digital out-of-home (DOOH) campaign that reached travelers in the moments they were most likely to book.
READ »Spanish Grandmother Amped OOH for JCDecaux
DAVID Madrid won four Grand Clios last night for a game-changing OOH campaign on behalf of JCDecaux. The outdoor advertising company’s effort hinged on a 100 year-old Galician granny who took over Madrid’s subways for three months.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
