WOO Media Owners webinar hears of 'Nike-shaped' recovery

Recovery from Covid-19 looks like it may be Nike ‘Swoosh’-shaped - a protracted steady but gradual curve - according to a number of submissions presented at this week’s World Out of Home Organization Media Owners’ webinar which hosted over 30 representatives from around the world.

Talon Outdoor is launching “#SendingLove” a new global initiative to promote messages of love that unite communities all over the world during the fight against the effects of COVID-19.

Jeremy Male: It May Take a While for Audiences To Rebuild But New York Won't Work Without Public Transit.

Here are the highlights from Jeremy Male’s comments at this week’s JP Morgan Global Technology, Media and Communications Conference.

3 Scenarios For A Post-Pandemic Recovery

he COVID-19 pandemic is unlike anything we have seen before, creating enormous waves of change affecting the economy, health care system and our lives.

Digital out-of-home (DOOH) advertising is undergoing seismic shifts across the world during these unprecedented times. As the world reacts to the challenges of Covid 19, (the media world) has realised the need to utilise existing technology in new ways.

Out of Home is now an Audience First Media

For years, Out of Home stood separate from almost all other advertising media, in terms of audience targeting capabilities and physical ad space.

USA: The New OOH Impression Variation Metrics Are Here!

Geopath has been working diligently with our partners at Intermx and our Insights Committee to provide our members with Impression Variation Reports to address the impact that the COVID-19 crisis has had on the audience delivery of out-of-home assets.

USA: Nielsen's COVID-19 Consumer Sentiment and Spending Intention Study

Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry.

An increase in public transport and roads patronage suggests Sydneysiders are slowly returning to work, according to Premier Gladys Berejiklian, who says the government is considering adding more services to the network as schools reopen.

UK: Last Week's Posterscope Mobility Index (w/c 11th May 2020)

Since the recent government announcements regarding the next phase of lockdown, we have all started to see anecdotal examples of the changes in people’s movements and behaviours, versus the ‘steady state’ of lockdown that we have witnessed over previous weeks.

There were two key missing pieces for digital signage (in OOH, communications, retail) to exponentially grow; programmatic and real-time analytics.

Out-of-home audience research body Route has named Robert Ray as its new chief executive, replacing managing director James Whitmore.

RESPONSE TO COVID-19

UK: Ocean Outdoor to introduce touchless ad screen technology

Ocean has announced plans to introduce touchless advertising screens, powered by Ultraleap, which will transform audience and brand experiences post COVID-19.

The marketing communications industry today launched a “Celebrating Heroes Campaign” to honour frontliners fighting against the spread of Covid-19.

South Africa: R5m advertising support fund for SME's launched by Tractor Outdoor

Tractor has launched an advertising fund to offer support to South Africa's SME's most severely affected by the Covid-19 crisis.

Screenvision Media, which has been hard hit by the closure of most of much of America’s cinema screens, this morning announced an expansion into other venues, including a deal with Volta to represent its ad-supported electric car charging stations.

World OOH News - May 22nd 2020