WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
Ocean's Tim Bleakley takes MOCA crusade to WOO Mexico City
In what promises to be one of the liveliest sessions of the World Out of Home Organization Annual Congress in Mexico City from June 4-6, Ocean Outdoor chairman Tim Bleakley will present his MOCA campaign - Make Outdoor Creative Again - highlighting what Out of Home advertisers want rather than the industry think they want.
READ AND REGISTER »WOO names Global Awards shortlists for Mexico City Congress
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in Mexico City on 5th June 2025.
READ AND REGISTER »WOO MEMBERS GLOBAL CALL
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday May 29th
Join other WOO members on next week’s call when we’ll be welcoming new members, talking about forthcoming events including our up and coming Global Congress in Mexico City June 4-6 and the much awaited Regional Forum in Seoul. Will also have updates on this year’s WOO Data Survey and our Sustainability Initiative as well as a presentation on how one of our members Outdoorlink are playing a part in OOH's sustainability drive.
JOIN WOO AND SIGN UP »ENVIRONMENT AND SUSTAINABILITY
Intelligent Infrastructure: A Key OOH Growth Driver
As out-of-home networks continue to expand in size and complexity, operators worldwide face a shared challenge: managing infrastructure more efficiently while keeping costs down, systems online, and sustainability goals in sight. OOH success requires us to look our best at all times.
READ »OPINIONS
Is sale-and-leaseback the key to unlocking DOOH's potential?
Damian Cox, Founder and CEO of Wildstone, says the cost of digitising billboards is a barrier to many asset owners, and that a split between ownership and sales could be the way forward.
READ »What's NEXT in Marketing: Navigating the ROI illusion - and why the last click lies to you
If a brand’s media strategy is still chasing conversions, then it’s not leading - it’s being led. Measuring marketing effectiveness through last-click attribution is like judging a football match based solely on the final goal. Yes, the score matters. But what about the positioning, the teamwork, the creative flair, and the strategy that led to it? That’s where the magic - and the meaning - happens.
READ »Beyond the billboard: Unlocking the potential of out-of-home advertising
The global out-of-home (OOH) advertising sector is experiencing robust growth and is projected to reach $67.97bn by 2033, according to a report by IMARC Group. Locally, the UAE’s OOH advertising sector reached $345mn in 2024, and is expected to grow to $498mn by 2030, according to a report by Horizon Grand View Research.
READ »Why OOH might be smarter than social right now
As some companies approach the end of the financial year (EOFY), many marketing teams ask the same question: where should we put our remaining budget to make the biggest impact? Social media marketing continues to dominate the conversation, but as audiences become more fragmented across platforms and ad fatigue begins to set in, it may be time to rethink the scroll.
READ »Ooh Media's Mark Fairhurst: 'Outdoor is not for the faint-hearted'
Ooh Media’s big problem, the one that comes with scale, complexity and a history of acquisitions, is that it has the reputation of being difficult to deal with. It is Mark Fairhurst’s job to change both the reality and the reputation. That’s a big ask at Australia’s biggest outdoor company, and Fairhurst’s role as Chief Revenue Officer (CRO) has a big remit: he has responsibility for “all things that touch the customer”.
READ »Is AI making all ads look the same?
As more marketers turn to AI tools for efficiency and scale, there’s a tendency for outputs to converge toward similar tones, formats, and even visual styles. You’re not imagining it. Advertising is starting to feel like it was designed by a single overworked art director trapped in a loop. Or, more accurately, by a shared AI model running on too many brand accounts at once.
READ »EVENTS AND AWARDS
The Canadian Out-Of-Home Awards 2025 Winners
The third annual Canadian Out-of-Home Awards took place on May 15, bringing together brands, agencies, Out-of-Home media owners, tech companies and more to honor outstanding campaigns across the industry.
READ »Signage 2.0 Software in an MSP-Oriented World
Digital Signage in the era of Managed Services, platforms, AI, and service clouds – this question took center stage at the inaugural Tech Forum during Digital Signage Summit Europe, where industry leaders gathered to explore the future of the sector. What follows is a distilled overview of the key insights and takeaways from a day packed with forward-thinking discussions and practical perspectives.
READ »DATA AND MEASUREMENT
From impression to impact: rethinking OOH measurement
In today's fragmented media landscape, advertisers demand more than just visibility—they seek measurable impact. Out-of-Home (OOH) advertising, once considered a top-of-funnel tactic, is undergoing a transformation driven by advancements in technology and data analytics. OOH now offers precise measurement capabilities that align with the performance metrics of digital channels.
READ »(Re)Launching Effectiveness by Talon
In a rapidly evolving OOH landscape where attention, accountability, and effectiveness are paramount, we are (re) launching Talon’s Effectiveness Unit – placing data, insights and measurable outcomes at the heart of everything we do.
READ »Media Horizons: The key trends influencing media's next 12 months
Politically, economically and socially, it’s hard to find an element of modern life that feels like it’s not in flux. It’s what has made working in the media industry since 2020 both fascinating and frustrating in equal measures. It has also made it increasingly challenging to plan effectively.. New insights series Horizons explores consumer behaviour in the coming year and the ways in which brands can respond.
READ »Vistar Media announces new global data partnership with Spotzi
Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen significant momentum, with an average 36% month-over-month increase* in cross-border activity. As the leading global provider of technology solutions for OOH media, Vistar is meeting the rising demand for consistent, scalable audience data with a new global data partnership with Spotzi.
READ »PROGRAMMATIC AND AUTOMATION
Bayer captivates the Obelisk with a pDOOH campaign with Taggify in Buenos Aires
The renowned pharmaceutical company Bayer deployed a powerful programmatic outdoor advertising campaign (prDOOH) in the heart of Buenos Aires, promoting its drug Actron with an action of high visual impact.
READ »COMPANY NEWS
Karst and Skelton launch new OOH media agency contender Silverflow
There’s a new international Out of Home media agency launching into a market currently dominated by Talon and billups, Silverflow headed by Winnie Karst and Adrian Skelton (below, Skelton left.) Silverflow is based in Frankfurt am Main, Germany, and London. The two have worked together in senior roles at Talon and WPP’s Kinetic.
READ »Clear Channel Outdoor Holdings, Inc. Agrees to Sell its Brazil Business to an affiliate of Eletromidia S.A.
Clear Channel Outdoor Holdings, Inc. today announced that its subsidiaries have entered into a definitive agreement to sell its business in Brazil to Publibanca Brasil S.A., an affiliate of Eletromidia S.A
READ »Alight Media sets up for success in 2025 and beyond with extended leadership team
Alight Media introduced its new leadership team today, marking a big step forward as the company focuses on driving growth in the digital media industry and accelerating its success.
READ »JCDecaux UK sponsors 'Best Use of Out-of-Home' at the Marketing Week Awards
JCDecaux UK is proud to sponsor a new Out-of-Home (OOH) category for 2025 in the Marketing Week Awards, which recognise innovation, effectiveness and creativity in the marketing industry. The new ‘Best Use of Out-of-Home’ category will celebrate the effective use of OOH in the delivery of brands' marketing strategies.
READ »CAMPAIGNS
Powerful Posters #6
"Creativity in Out of Home is dead." SAID NO ONE EVER. In fact, it's thriving, and the range of Powerful Posters we're seeing lately are nothing short of inspiring. This month's roundup show how Creatives are ticking the boxes for mastering outdoor design, keeping it Simple, Striking, Succinct, and Sensible. But plot twist... there's a brand-new 'S' we believe brands should also consider. All will be revealed in this edition.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
