Out of Home specialist agencies plan for recovery in a changed world

UK Out of Home media owner Ocean Outdoor gathered together the leaders of the UK’s biggest OOH specialist agencies for a webinar to discuss their experience of the crisis and plans for recovery. The webinar was hosted by Ocean Chairman and World Out of Home Organization President Tom Goddard, with more than 400 guests tuning in.

#SendingLove the world’s largest UGC powered digital out of home campaign, worth $15 million in total media value, is set to extend through to mid-June. Media owners have backed the decision to extend the campaign by two weeks and continue to spread messages of love and unity to help fight against the effects of COVID-19.

The World Out of Home Organization (WOO) has expanded its membership and network in China with new member companies and the China Advertising Association (CAA) as a national association member.

Two new companies - Focus Media and Dynamic Winning Partner Media - are joining other China members who include Bundstar Media Group, Phoenix Metropolis Media, Unilumin LED, Hua Tie Media Group and AirMedia Group.

Advertising in the pandemic

Everything (well nearly everything) is down. In a downturn, do you continue advertising or do you put it on hold? If you do; what’s your message? Same as usual or do you take a different tack?

The world is now talking about DOOH

There is a saying “Crisis breeds opportunity”. The actions of the last eight weeks have set into motion an unstoppable chain of events transforming our lives, our markets and our world.

Flexibility, agility and relevance will be the key to post-lockdown ads

he "new normal" we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope's Gill Huber - and the power of out of home should not be forgotten

Advertisers believe in the data and they're not cancelling contracts and fleeing for other media.

Advertisers believe in the data and they’re not cancelling contracts and fleeing for other media. Ian Dallimore is excited about the future of Out of Home

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DATA AND MEASUREMENT

Geopath Reports 41% Increase in Average Miles per Day Across 100 DMA's

Geopath and intermx have released the average daily miles traveled report for the week ended May 22. Traffic increased across all 100 top DMA’s in the US. The median increase in average daily miles travelled across the top 100 US DMA’s was 41% over the past month.

With Phase 1 of the Government’s lifting of restrictions now underway, Colum Harmon, marketing director PML Group looks at the latest implications for the OOH industry.

Ongoing Growth Trajectory For Out Of Home Suggests Positive Rebound

Following the release of ASA’s 2019 revenue report for the NZ advertising industry, OMANZ is pleased to report that Out of Home has experienced a significant increase in revenue year-on-year - up 22% in 2019.

Miles Traveled Daily Per American Continues Trending Upward, Approaching Normalcy

The average number of miles traveled daily per American continues to trend upward, approach levels that preceded stay-at-home pandemic restrictions, according to the latest weekly installment of out-of-home media planning data from Geopath and Intermx.

Australians are showing signs of greater optimism about a COVID-19 recovery

The ongoing global study*, called “COVID-19 – Marketers Action Plan”, is the first of its kind to look at trends spanning generations, from Generation Z to Boomers, and also across the top 25 per cent household income band, which reveals very different attitudes towards COVID-19 and spending patterns.

Canadians are on the move as restrictions slowly lift

The behaviour of Canadians travelling is on the rise with the 7-market average now back up to 60%. That is an increase of 11% in the last two weeks, and nearly 20% since early April.

Out-of-home (OOH) managed service and ad tech company Billups has released a proprietary interactive OOH exposure map that tracks week-by-week comparisons of consumer movement and exposure in major U.S. markets

#UNITY campaign sees brands adapt logos to encourage social distancing

With news that South Africa will move to the less restrictive level three lockdown on Friday, the media breathed a collective sigh of relief.

The Benefits of Selling Out of Home, Online

Whether you sell Classic or Digital, 96s or 6 sheets, roadside or inside. One goal remains the same for all Out of Home media owners – to sell more space.

Advertisers Begin their Return to OOH as Billposting Resumes

AIB and P&G are among the first advertisers to return to classic Out of Home (OOH) formats this week following the easing of restrictions on outdoor workers.

Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra.

The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling. 180 outdoor advertising companies from all over the country gathered together to look forward to integrating resources and bucking the trend. On May 18, 2020, the China Advertising Win-win Alliance Network Co., Ltd.* (in short, CAWW Network) push by the China Advertising Association (CAA) was announced its establishment in Beijing.

World OOH News - May 29th 2020