WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
The future of Out of Home: Boidman and Frey at WOO Mexico City
The global Out of Home market is changing rapidly and two noted experts, Mark Boidman, Global Media Group Head at investment bank Solomon Partners and Barry Frey, President and CEO of the DPAA global trade body, are joining the speakers at the World Out of Home Organization Annual Congress in Mexico City from June 4-6.
READ »WOO APAC FORUM NOVEMBER 2025
Seoul reaffirms Stability ahead of WOO Seoul Forum on November
Following the impeachment of President, South Korea has moved swiftly to ensure political stability. A new presidential election has been scheduled for June 3, 2025, in accordance with constitutional procedures. The orderly transition has demonstrated the resilience of South Korea’s democratic institutions, while economic and media activities continue without disruption.
READ »ENVIRONMENT AND SUSTAINABILITY
NDA Meets podcast: Richard Davis, Co-Founder & CEO at 51toCarbonZero
In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Richard Davis, Co-Founder & CEO at 51toCarbonZero. We discuss how companies in the media and marketing industry continue to make huge strides towards decarbonization on the path to net zero, despite recent moves in the US.
LISTEN TO PODCAST »
our sustainability journey
Global have been making changes to improve our sustainability credentials for over 10 years, demonstrating how environmental thinking sits at the heart of our culture. We are committed to playing our part and continuing to invest in new ideas and methods that will further reduce our environmental impact and carbon footprint and as such, enable our customers to reduce theirs.
READ »OPINIONS
Why consistency is key for brand success - with Specsavers' Ian Maybank
Ahead of The Future of Brands on Tuesday, Jack Benjamin is joined by Specsavers head of media, connections planning and insights Ian Maybank to discuss how the retail chain has built a strong brand through media investment.
LISTEN TO PODCAST »The Say Less Equation: Is There a Formula to Those Clever Minimalist Ads?
In an era where attention spans are short and skepticism is high, many brands are embracing what I like to call "Say Less" advertising. It's a style that's all about restraint, stripping back the layers of technique, hyperbole, and over-explanation to let the product and the brand speak for themselves.
READ »The Great OOH Hijack
The OOH world has witnessed a recent surge in a bold, audacious trend: creatively taking over or “hijacking” other brands ads to boost visibility and engagement. This tactic involves piggybacking on the existing presence of another ad to enhance the impact of their own, leveraging the recognition, creativity, and often humour from the neighbouring ad.
READ »Bright lights of DOOH go far beyond the big cities
Anyone who knows the out of home market is likely to be aware that Australia is ahead of the global curve when it comes to outdoor advertising. It’s not just that our ads perform better, as evidenced by a recent System1 and JCDecaux study, which found that 60% of Australian ads resulted in brand recognition, against 50% globally.
READ »ASSOCIATION NEWS
OMA sends pointed OOH message to politicians
Last year, the OMA commissioned Deloitte Access Economics to quantify the value the OOH industry adds to public infrastructure. Deloitte concluded OOH contributes around $1.3 billion to the Australian economy. It also found that the OOH industry develops, manages, and maintains over 21,500 pieces of public infrastructure valued at more than $650 million.
READ AND WATCH »DATA AND MEASUREMENT
How Data Improves Billboard Audience Targeting
Billboard ads are smarter than ever. Thanks to data on demographics, travel patterns, and consumer behavior, digital billboards now deliver highly targeted ads that connect with the right audience at the right time. Here’s how it works:
READ »UK adspend up by double digits in 2024
UK adspend rose 10.4% to reach £42.6bn last year, according to the latest quarterly Expenditure Report from the Advertising Association and Warc.
Once inflation has been taken into account, growth was estimated at 7.6% — considerably higher than the wider UK economy, which grew 1.1% in 2024.
Media budgets on a decline amid tariff uncertainty
A net -6.7% of businesses surveyed by the IPA reduced their main media marketing spend in Q1, as companies adopted a cautious, short-termist approach amid uncertainty brought on by US president Donald Trump’s tariff fiasco. It is the second straight quarter of contraction in main media spending, following a net -4.3% of companies reducing their budgets in Q4 2024.
READ »Out of Home Reports Record Start to 2025
The Out of Home Media Association Aotearoa (OOHMAA) has today announced an exceptional start to the year, with Q1 2025 revenue reaching $49.4 million, a 16% year on year increase and the strongest first-quarter result in the industry's history.
READ »PROGRAMMATIC AND AUTOMATION
PDOOH player Vistar Media targets traditional out-of-home, eyes converged trading.
Some quarters of the out-of-home industry had the knives out for Vistar and the prospect of programmatic disrupting industry – and inventory control – when it launched in 2018. Then Covid almost wiped the business out, as everyone took advantage of the flexibility inherent within pDOOH to immediately cancel everything. Since then, things have settled, and programmatic is hitting a double-digit share of the $1.3bn-plus market.
READ »COMPANY NEWS
Cathy O'Connor steps down from oOh!media
oOh!media CEO Cathy O’Connor is stepping down after more than four years leading the outdoor media company.
She said the time had been one of the most rewarding periods of her career.
"I am incredibly proud of the team’s achievements, including the unrivalled success in attracting new asset contracts which underpin our future growth and the industry leading margins we delivered in an inflationary environment," she said.
READ »COUNTRY NEWS
Left in the Dark in Daylight
One day without power and internet – the major power outage in Spain and Portugal shows how quickly a crisis can affect both private households and digital signage networks.
READ »CREATIVITY
OOH's role in the Creative Strategy
In this episode, we sit down with Melanie Campbell, the Group MD at Rapt Creative, to explore the evolving landscape of Out-of-Home (OOH) advertising. Melanie, with her wealth of experience working on major alcohol brands in South Africa, dives into how the role of OOH has shifted over the years.
LISTEN TO PODCAST »CAMPAIGNS
Coca-Cola celebrates glass bottle in stripped-back OOH campaign
Soft drink brand Coca-Cola has unveiled a stripped-back out-of-home campaign celebrating the shape of its distinctive glass bottle as it approaches its 110th anniversary. Developed in collaboration with dedicated creative agency WPP OpenX, ‘Shadows’ has been designed to coincide with the arrival of spring and summer with sun-washed imagery.
READ »OOH Industry Leads The Charge In Promoting Healthier Eating Habits: OMA Members Contribute Over $41 Million In Ad Value Since 2021
The Out of Home (OOH) industry is driving real behaviour change in promoting healthier eating habits, with Outdoor Media Association (OMA) members donating more than $41 million in advertising value since 2021 to encourage Australians to eat more vegetables.
READ »Tesco Amplifies Mobile Offering with Nationwide OOH Campaign
OOH agency Posterplan has teamed up with Mindshare and Tesco Mobile to further amplify the ongoing “Same, but Tesco” campaign promoting the retailer’s mobile phone offering nationwide.
READ »Virgin Atlantic unveils bold new OOH campaign at Piccadilly Lights
Virgin Atlantic has launched a striking new out-of-home campaign as part of its ongoing Be A Rainbow platform. The hero image features a woman dressed in the airline’s signature red, diving into swirling, cloudlike waves her body forming the shape of a plane, complete with the iconic Virgin tail fin.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
