WOO GLOBAL CONGRESS MEXICO CITY - JUNE 2025
WOO Mexico City: Shining a light on a world of possibilities
The global Out of Home market is changing rapidly with new developments including AI, the exponential growth of retail media and OOH industry consolidation. The World Out of Home Organization's Annual Congress in Mexico City, from June 4-6, its first in the LATAM region, will examine these mould-breaking developments in detail with a star-studded line-up of speakers.
READ AND REGISTER »ENVIRONMENT AND SUSTAINABILITY
The Future of Sustainable DooH
As energy prices rise and climate concerns intensify, Digital-out-of-home (DooH) operators across Europe are facing mounting pressure to cut consumption. Countries like Germany, France, and Spain have already implemented bans on illuminated outdoor advertising during nighttime hours.
READ »OPINIONS
From Street Stunt to Strategic Breakthrough: How a Claw Machine Redefined OOH in Mexico City
In May 2025, something unusual appeared overnight on the side of a building in downtown Mexico City: a giant claw machine. No branding, no permits, no explanation. By morning, crowds had gathered. Some lined up to play. Others pulled out their phones. Social media buzzed with curiosity and videos. Authorities prepared to intervene.
READ »How to fix the creativity crisis: Lions Advisory's roadmap for brand transformation
Bold creativity is on the ropes — but not for long, if marketers take action. The State of Creativity 2025 report from Lions Advisory may highlight falling risk appetite and cultural inertia, but its central message is one of hope: that creativity can be restored with the right tools, skills and mindset.
READ »From Static signs to Smart Screens: The Rise of DOOH in India
India's Out-of-Home advertising industry is going through an incredible evolution. The old paradigm of static hoardings is quickly disappearing in favour of dynamic, technology-driven alternatives.
READ AND LISTEN »Welcome to the era of sensory OOH
OOH is now more a performance than a poster and changing the way we think about public spaces. This real-world presence builds real connections.
READ »What Brands Get Wrong About Out-of-Home Ads
Out-of-home (OOH) advertising continues to thrive in a media-saturated world, offering unmatched visibility and brand recall. Yet, many brands still underutilise or misinterpret the power of OOH campaigns, failing to capitalise on its unique strengths.
READ »Industry leaders champion the evolving role of OOH advertising as a high-impact, unskippable medium in today's fragmented attention economy: Goafest 2025
On the second day at Goafest 2025 a knowledge seminar was presented at Gyaan Podium by IOAA titled ‘IGNITE THE ATTENTION – The Last Unskippable Medium’. The session brought together Shekhar Narayanaswami, Times OOH; Ajay Kakar, Adani Group; Sandeep Bomireddi, Managing Director, Adonmo; and Promita Saha,Karukrit Advertising. The session was moderated by Praveen K Vadhera, CEO, IOAA.
READ »RETAIL
QMS boss backs incoming deals, retail extensions, new creative capabilities and programmatic performance raid to boost share
QMS boss John O'Neill is backing programmatic to bring in new retail-focused performance advertisers, and a slice of Google and Meta budgets, and high impact creative formats to move the needle at the top end of town, claiming briefs for 3D and full motion billboards are running hot.
READ »Unexpected jargon in the bagging area? Your no-nonsense A to Z of all things retail media
As part of our Retail Media for Drummies guide, our cheat sheet helps marketers decode the hottest buzzwords in retail media – and spot what’s signal versus shelf filler.
READ »DATA AND MEASUREMENT
Digital down as traditional channels return to the mix
Marketers are finally waking up to the fact that digital channels are not the be-all and end-all, with more and more professionals planning to increase to their traditional media budgets by over 50% compared to 2024, including direct mail, out of home and cinema. That is according to Nielsen’s Annual Marketing Report, which reveals that while new budgets do still predominantly go to digital, overall they plan to spend less online this year.
READ »New Reach & Frequency Tool Now Available in COMMB's ROADMAP Platform
COMMB (The Canadian Out-of-Home Marketing and Measurement Bureau) has announced the addition of their newly enhanced reach and frequency (R/F) tool within ROADMAP; Canada’s leading inventory management and planning tool for the Out-of-Home (OOH) industry. This significant enhancement launched today.
READ »The brain science behind making ads more persuasive
In a world where consumers are bombarded with ads across screens, speakers, and billboards, businessses face a tough challenge: how to stand out without exhausting their audience or their budgets. New research from The Trade Desk taps into the science of the human brain to reveal why fragmented ad campaigns are driving a 90% surge in consumer fatigue.
READ »From 3% to 10%: how independent verification creates a flywheel effect for growth in OOH
The out-of-home (OOH) advertising industry stands at a pivotal moment. Once only seen as a supporting role in marketing campaigns, OOH is now poised to become a significant driver of growth, capturing a larger share of advertising budgets. An important component of this transformation? Independent verification.
READ »From local to global: The evolution of DOOH targeting
Advertisers aren’t thinking locally anymore. They’re building brands that connect with audiences across borders and time zones. Running a DOOH campaign across multiple countries used to require juggling different partners, leading to fragmented data and inconsistent methodologies. Now, with partners like Spotzi offering global audience targeting capabilities within Vistar’s Global DSP, activating cross-country campaigns just got a lot simpler.
READ »PROGRAMMATIC AND AUTOMATION
How to use Programmatic OOH to capture micro-moments
Summer. It’s the season when audiences break routines, spend more time outside, and engage with the world in more spontaneous, emotional, and personal ways. And that’s exactly what makes PrOOH a perfect match for summer – built to capture those fast, fleeting micro-moments that matter.
READ »UPAP deploys its 2025 convening campaign in Paraguay with Taggify
UPAP selected Billboards, totems, and programmatic tools on Taggify's DSP platform to promote access to higher education in Paraguay. The university faced the need to advertise its 2025 enrollment, with face-to-face and distance learning modalities.
READ »COUNTRY NEWS
Double trouble in China heightens supply chain uncertainty
Chinese manufacturers of hardware for digital signage have been hit by a double whammy. Not only has their access to the US market, which represents more than a third of revenues for many Chinese manufacturers, been hit by up-and-down tariff announcements.
READ »COUNTRY NEWS
DoohClick helps unite the OOH industry in Africa
We are the launch partner for DOOH.co.za, a news and events platform for the digital out of home industry launching across Africa in March 2023. Editor Livia Brown explains why it will help drive the industry forward.
READ »Less healthy food and drink ad ban: What it is & how it works
Ahead of the online ad ban for ‘less healthy’ food & drink products coming into force, read our up-to-date explainer of the guidance From 5 January 2026, paid-for online ads for ‘less healthy’ HFSS (high fat, salt, or sugar) products will be banned by law.
READ »COMPANY NEWS
Tractor Outdoor strengthens national sales team with two key appointments
Independent outdoor media owner Tractor Outdoor has announced two new appointments to its growing national sales team: Andile Qokweni, who joins as senior sales manager, and Tessa McGillivray, who steps into the role of sales executive.
READ »Wildstone appoints Ooh Media and Gawk Outdoor as operators for 52-site portfolio
Wildstone has secured oOh!media and Gawk Outdoor as media operators for the portfolio of 52 sites it acquired earlier this year from Total Outdoor Media (TOM). ASX-listed oOh!media is Australia’s largest OOH operator by revenues, while Gawk Outdoor holds the highest market share of the regional Victoria market.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
