WOO Global Congress Lisbon June 7th - 9th. Details of the Congress Programme available here
The World Out of Home Organization's annual conference is scheduled for June 7th - 9th 2023 in Lisbon, Portugal. Lisbon will include a packed conference programme with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Cilck below for details of the Congress Programme.
READ AND REGISTER »WOO GLOBAL CONGRESS LISBON - JUNE 2023
WOO Global Congress to highlight sustainability
Sustainability will be one of the top items on the agenda at the World Out of Home Organization Global Congress in Lisbon from June 7-9. WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject in Lisbon on the second day of Congress.
Developing OOH Audience Measurement to meet the Challenges today, and for the future
Following the launch of The World out of Home Organization’s Global OOH Audience measurement Guidelines at our Toronto Congress last year (available to view and download here), we welcome to the platform at our Lisbon Congress three insightful talks about the continuing developments in OOH Audience measurement from around the world.
OPINIONS
Technology can help OOH grow faster: Sam Balsara
Expressing concern over the low market share of Out-Of-Home (OOH) advertising which stands at 4% globally, Madison World’s Chairman Sam Balsara on Wednesday said that it can gain its share in the next few years with the advent of technology in outdoor advertising.
READ »6 Myths About Out-of-Home Advertising (OOH)
Have you ever seen a particularly eye-catching Out-of-Home (OOH) display and thought, “I want to advertise like that, but OOH is too…(challenging to measure, expensive, time-consuming, etc.)? In reality, OOH is affordable and easier to do than you think. The capabilities of OOH for targeting, measuring, and conversions rival those of digital advertising channels.
READ »Amanda Dorenberg Discussion on OOH Uncut Podcast with Rick Robinson
Amanda Dorenberg, President & CEO, COMMB, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut, the podcast featuring leaders in the OOH space.
Listen to Podcast »DIVERSITY
How brands can successfully reach and engage diverse audiences with OOH advertising
Did you know that Black, Asian and multi-ethnic consumer decisions are driven more by ethical considerations than the general population? Or that the average monthly disposable income of the multi-ethnic consumer is £375m, equating to an annual disposable income of £4.5bn? This makes it one of the UK’s most exciting and untapped audiences.
Read »DATA AND MEASUREMENT
Earning The Trust Of Advertising Partners
All media industry terms pointing towards one important issue: Trust. Without it, there is a fundamental breakdown in the good-faith chain forged between advertisers and the vehicles they use to deliver messaging.
read »TECHNOLOGY
The marketing trends of tomorrow: Francois-Xavier Pierrel at #WEBSUMMITRIO | JCDecaux
At the first South American edition of #WebSummitRio in Brazil, our Group Chief Data Officer Francois-Xavier PIERREL discussed how artificial intelligence and data are revolutionizing the advertising industry by increasing performance and creativity.
WATCH PRESENTATION »Intersection Is Revolutionizing How Consumers Interact With DOOH With A New Artificial Intelligence Offering
Intersection, an experience-driven out-of-home media and technology company, announced today the launch of Generative AI Integrations, a new AI-driven offering meant to increase effectiveness of digital OOH ads using the latest in artificial intelligence technology.
READ »PROGRAMMATIC AND AUTOMATION
5 Reasons Why Programmatic DOOH is a Game Changer for Media Owners
Most media owners out there are no strangers to the tremendous benefits programmatic digital out-of-home (DOOH) brings to their inventory. From precise measurement and targeting capabilities to enhanced creative possibilities and efficient buying processes, programmatic is shifting the paradigm of how advertisers are buying DOOH.
READ »Introducing our next-generation DOOH ad server: now available as part of the Broadsign Platform
The appearance of more digital and omnichannel buyers in the OOH advertising ecosystem has changed advertisers’ needs and expectations of media buyers. As more buyers adopt an audience-based approach, media owners need to leverage their inventory to help buyers reach target audiences at the right moment with data-driven demographic selections and contextual triggers.
Read »Clear Channel & Hivestack Partner for Programmatic Digital-Out-Of-Home (DOOH) In Italy
Hivestack, the world’s largest, independent, programmatic digital-out-of-home (DOOH) ad tech company today (May 17th, 2023) announced the expansion of its multi-country partnership with Clear Channel through its latest integration with Clear Channel Italy.
READ »Omnichannel programmatic ad platform StackAdapt adds DOOH inventory from JCDecaux by integrating with VIOOH platform
StackAdapt (www.stackadapt.com), the self-serve programmatic advertising platform has integrated with VIOOH that will expand supplier inventory and give users greater opportunity to scale campaigns across North America, EMEA and APAC. This follows recent partnerships with Broadsign, Vistar Media and Place Exchange, and further cements StackAdapt’s DOOH capabilities.
READ »CAMPAIGNS
Best of Outdoor in April from the OMA
The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
READ »WOO MEMBER NEWS
BackLite Media launches first 'SPOTLITE' magazine
BackLite Media, one of the UAE’s leading digital outdoor media companies, has proudly released the first edition of its new magazine, “SpotLite“.
READ »The Kite Factory Appoints Talon as OOH Partner
The Kite Factory has appointed award winning, independent Out of Home agency Talon as its OOH partner following a competitive review. The partnership between the two thriving independent agencies means supercharging The Kite Factory’s media planning and buying with Talon’s industry-leading data-driven technology solutions at global, national and regional levels, to deliver innovation with effectiveness at the heart.
READ »Outdoor Network launches its first rotating digital billboard in East London
Outdoor Network, part of the Provantage family of companies and a leader in the digital and static billboard advertising market, has installed their 19th digital rotator in Beacon Bay, Eastern Cape.
READ »COUNTRY NEWS
Discover the China digital out of home (DOOH) landscape, Hivestack's market presence, scale and partnerships.
As the world's second-largest ad market after the United States, China, officially the People's Republic of China, has an impressive population exceeding 1.4 billion with 687 cities spanning 9.6 million square km.
read »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
WOO GLOBAL CONGRESS LISBON - JUNE 2023
WOO Global Congress Lisbon June 7th - 9th. Details of the Congress Programme available here
The World Out of Home Organization's annual conference is scheduled for June 7th - 9th 2023 in Lisbon, Portugal. Lisbon will include a packed conference programme with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Cilck below for details of the Congress Programme.
READ AND REGISTER »
