WOO EUROPE FORUM NOVEMBER 2024
WOO President Tom Goddard says Media Owners must do more to rejuvenate and highlight unique values of 'sleeping giant' Classic Out of Home
Digitisation is driving Out of Home growth, especially in Europe, World Out of Home Organization President Tom Goddard said at the WOO Europe forum, held in Milan this week. Digital now accounts for 40% of revenues from less than 10% of locations. WATCH RECORDING
WATCH PRESENTATION »All digital - all good?! questions Christian Schmalzl in his WOO Forum Keynote speech this week
Over the last years, the growth of Out of Home advertising has out-performed the ad market growth and especially since COVID, the market share of OoH is growing even faster; the latest public numbers of Ströer as well as Nielsen statistics demonstrate the acceleration of the OoH momentum in Germany. WATCH RECORDING
WATCH PRESENTATION »ENVIRONMENT AND SUSTAINABILITY
Preparing OOH for a sustainable future
As the world grapples with environmental challenges, businesses across industries are rethinking their impact on the planet. Out-of-home (OOH) advertising, once dominated by paper, vinyl, and lights, is now poised to play a crucial role in building a better, greener world. Globally, the industry has started working towards net zero goals with the singular objective of reducing the carbon emissions associated with OOH campaigns.
READ »OPINIONS
How Out of Home has become one of the most resilient and relevant advertising channels! by OOHMAA's CEO, Natasha O'Connor
I've been in the advertising world for longer than I'd like to admit. Over the years—whether working agency-side, in Out of Home, or across other media channels—there's been a recurring sentiment, often voiced by those of us in Out of Home, that this is the year for us to shine.
READ »2025 Predictions for the Out of Home Advertising Industry by OAAA
Out of Home Advertising Association of America (OAAA) predicts the out of home (OOH) advertising Industry will become more data-driven with advanced measurement tools, increased budget reallocation from overspent channels, deeper digital integration, immersive AI-driven experiences, a privacy-friendly edge, and real-time programmatic capabilities enhancing omnichannel strategies.
READ »Industry snapshot: BSA's Wissam Traboulsi's debrief on OOH
The advancement of programmatic Digital Out-of-Home (DOOH) has been the most exciting innovation for me. The ability to dynamically change content in real time based on factors like weather, audience demographics, or even traffic flow has transformed the way brands can engage with their audiences.
READ »DATA AND MEASUREMENT
Magna Forecasts 5% Growth for OOH in 2025
Billboard Insider sat in on yesterday’s OAAA webinar Ad Market Outlook: Year End 2024 + 2025 Forecast. During the webinar, Vincent Letang, MAGNA EVP Global Market Intelligence presented an updated US out of home revenue forecast. OAAA members can access the powerpoint and webinar via the OAAA website.
READ »Gambling advertising, Christmas ad spend, ESG communications: 5 interesting stats to start your week
Advertisers are expected to spend a record £10.5bn during the festive season this year, marking a 7.8% increase from last year’s £9.7bn, according to new figures from the Advertising Association (AA) and WARC. The anticipated £760m rise in spend this year would be the largest increase on record if the post-pandemic recovery year of 2021 was excluded.
READ »A well planned step for OOH in Australia is a timely leap for OOH around the world
A world first study by Amplified Intelligence finds that out of home (OOH) delivers massive amounts of attention – not the fleeting exposures assumed. That has major implications for advertisers and channel planners, says Anne Parsons. So it’s no surprise that QMS’ Australian study is already going global.
READ »Out \ Look: OOH: Measured for Attention
OOH advertising is a key driver of brand success, but like all forms of media, its true value is only revealed through effective measurement. Measurement can optimise campaign planning, ensure accountability and transparency, demonstrate campaign effectiveness, and, crucially, capture the all-important currency of attention.
READ »Unlocking ROI with Data-Driven Out of Home (OOH) Advertising Strategies
In today’s results-driven world, how can marketers ensure their campaigns not only create buzz but also deliver measurable results? With clients demanding accountability, simply building awareness is no longer enough; every campaign must deliver clear, impactful outcomes.
PROGRAMMATIC AND AUTOMATION
5 ways programmatic is revolutionizing out-of-home
The power of out-of-home (OOH) advertising has never been in doubt. Big, bold and in-your-face but also simple, concise and to-the-point, it’s always been a statement-making, awareness-building go-to for savvy brands.
READ »The importance of understanding media quality in programmatic DOOH
Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.
READ »Leading Lights: Women Redefining the Programmatic DOOH Landscape
Next up in our series, Leading Lights: Women Redefining the Programmatic DOOH Landscape, we’re excited to feature Yian Koh from The Trade Desk! She’ll dive into how they’re transforming programmatic DOOH by automating and streamlining buying across channels, optimising investments, and driving measurable results.
READ »Programmatic DOOH: what can it do for you?
In this DeepDive, in association with JCDecaux, we hear about the power of programmatic DOOH from eight top brands, learning how to harness it for maximum impact. The programmatic DOOH (pDOOH) landscape has seen significant growth, offering a multitude of benefits for marketers looking to enhance their advertising strategies.
DOWNLOAD REPORT »COMPANY NEWS
Top Independent Out-of-Home Agency Builds on Global Expansion with Mediabridge Buy
billups, the leading independent out-of-home (OOH) agency, today announced the acquisition of Mediabridge Global, a UK-based out-of-home media specialist. This strategic move strengthens billups' position in the UK and EMEA markets and advances the company's mission to make out-of-home media more accessible, transparent and accountable through technology.
READ »Vistar Media introduces Auction Packages in Australia
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Vistar Media, the global leader in programmatic digital out-of-home (DOOH) technology, today announced the launch of its new retail and billboard auction packages. These curated packages simplify access to premium DOOH inventory across Australia’s retail spaces and billboards, both small and large format, enabling advertisers to activate targeted campaigns at scale through Vistar’s demand-side platform (DSP) or any omnichannel DSP.
READ »'Choose France' Campaign takes off at Seoul Incheon Airport
The French government's "Choose France" campaign has made a striking appearance at South Korea's largest airport, catching the eyes of travelers and business professionals alike. The campaign, prominently displayed in Terminal 2, aims to promote France as a prime destination for foreign investment and business opportunities.
READ »World Rugby appoints Ocean Outdoor UK as Women's Rugby World Cup 2025 official Digital out of home media partner
World Rugby has today (November 12) appointed Ocean Outdoor UK as their official Digital out of home (DOOH) media partner for Women’s Rugby World Cup 2025 which takes place in England next summer.
READ »Moving Walls bags gold at Marketing Excellence Awards 2024
Moving Walls, an award-winning global technology group providing enterprise software for adtech & mediatech for all Out-Of-Home (OOH) Advertising stakeholders, was adjudged as the gold winner in Excellence in Programmatic Marketing and silver winner for Out-of-home advertising at the 13th annual edition of the Marketing Excellence Awards.
READ »CAMPAIGNS
OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week. Have you seen stellar work out there? Tag them on LinkedIn or shoot them an email.
READ »London's Iconic Piccadilly Lights Turn To Stone As Brands Take Their Ads Back To 211 Ad
In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to mark the highly anticipated release of Ridley Scott’s blockbuster, Gladiator II in UK cinemas from November 15.
READ »WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
