World OOH News November 17th 2023

World OOH News November 17th 2023


World Out of Home Organization heads to Cape Town for first in-person Africa regional Forum

The World Out of Home Organization will hold its first in-person Africa regional Forum in Cape Town, South Africa, from March 11-13 2024. This follows a highly successful APAC regional Forum in Bali November this year and an online Africa event in 2022. The Africa Forum will take place in the five star Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay. OPEN FOR REGISTRATION



WOO APAC Forum 2023 Wrap

The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. In Bali we got over 350 delegates a record for a Forum so far. As was the case in Kuala Lumpur we received a very warm welcome from our Indonesian hosts. READ THE HIGHLIGHTS



Unravelling the multi-layered tech stack for OOH

The sharp focus on tech application in OOH business, a common thread that through the deliberations in the WOO APAC Forum in Bali, was amplified in a fireside chat between Tom Goddard, President, WOO and Andreas Soupliotis, Founder & CEO of Hivestack, a global leading full-stack programmatic DOOH platform.


Global experts on 'Making OOH easier to buy through Automation & Programmatic'

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls.


Laetitia Lim, CEO, Quividi shines the light on retail media growth potential

Retail media capitalises on both online and offline advertising spaces owned by retailers and marketplaces, as well as data monetisation. Sharing her perspectives on this fast growing media and advertising channel retail media, the second-fastest-growing ad channel in the US valued at $45 billion and projected to reach $100 billion soon, Laetitia Lim, CEO, Quividi highlighted four key success factors for retail media.


Addressability, flexibility, measurability vitally important: Gregory Fournier

Addressing the 2nd WOO APAC Forum in Bali, Gregory Fournier, General Manager, The Trade Desk highlighted the pivotal role of programmatic technology and digital advertising in today's advertising landscape.


My Insights from the WOO -APAC Forum Bali 2023: Driving Growth in Out-of-Home Advertising

As a professional deeply invested in the evolving landscape of OOH advertising, attending the World Out of Home Organization APAC Forum Bali 2023 was an enriching experience. The event, held from November 1-3, was a melting pot of ideas, showcasing the latest trends and innovations in the OOH industry.



OOH Uncut Podcast: Esben Elmoe

Esben Elmøe, CEO & Founder,, joins host Rick Robinson, CEO, PJX Media, on OOH Uncut, the 5-minute podcast featuring leaders in the Out of Home advertising world discussing OOH media industry topics.


The Ultimate Guide to DOOH Marketing

Welcome to OneScreen.AI’s ultimate guide to digital out of home (DOOH) marketing. In this comprehensive guide, we will explore DOOH as a marketing channel, compare it to traditional OOH advertising, evaluate its recent growth and outline strategies for marketing teams to best leverage DOOH.


Cracking the Code: Using QR Codes to Upgrade Your DOOH Ads

Let's be honest: the majority of consumers rarely leave the house without their smartphones in tow. Whether for playing games, connecting with friends or browsing online sales from their favorite brands, it’s estimated that the average American checks their phone 96 times each day. 



Coming soon: 'The Green Digital', Dusseldorf

blowUP media is once again proving itself to be an innovation driver and is expanding its DOOH Green Media portfolio. One of blowUP media’s most innovative and greenest DOOH locations will be launched in the middle of Düsseldorf city in spring 2024 at the highly frequented Wehrhahn: “The Green Digital”, a Vertical Garden® with an embedded digital screen – powered by solar energy.


JCDecaux partners with Scope3 to measure Out of Home carbon emissions

Out of Home media company JCDecaux Australia and New Zealand has announced its partnership with Scope3, a provider of scope 3 emissions data, to measure and report the carbon footprint of media and advertising.



From the 'cowboys' of the media industry to stalwarts of the business

What the Outdoor Measurement Council has achieved for out of home advertising in 10 years. Who would have ever expected that the industry often referred to as the “cowboys” of the advertising industry would have put many differences aside, worked together and have got to where the Outdoor Measurement Council (OMC) is today?


Out of Home Media Rises Above Distrust of Political Ads

These days, it seems it is always political season. With campaigning having become a nonstop, year-round endeavor, spending on political advertising has skyrocketed as a result, jumping from just shy of 2.6 billion in 2016 to nearly $10 billion in 2022.


Media measurement reaches 'pivot point'

With a growing abundance of media audience data, advertisers and agencies must not lose sight of the importance of transparency, objectivity, and accountability, according to a new IPA white paper.



Opinion: Programmatic Consolidates its Position in OOH Media Mix

By using data and automation, programmatic digital OOH has transformed the OOH landscape by allowing advertisers purchase, activate and customize their ads when and where they’re most likely to reach the relevant audience. It’s future looks even more promising, writes Eoin Carroll, programmatic lead with Talon.


Beyond the billboard: Why retail brands are embracing programmatic DOOH

In the rapidly evolving and intensely competitive retail landscape, forward-thinking marketers are turning to programmatic digital out-of-home (DOOH) advertising, says Hivestack.



Campaign Middle East: OOH Edition

This month's Campaign Middle East edition gives a fantastic overview of the state of OOH advertising in the UAE. This comprehensive guide highlights all of the key players as well as the exciting developments currently taking place.



Creativity & DOOH Milestones

Out Of Home traces back a long time with large format posters used as early as 1835 in New York. It is argued that the medium originates even further back than that. Digital Out Of Home is obviously much younger but it has evolved and grown at a rapid pace and as a matter of fact we are closing in on roughly 20 years with DOOH.



Europe's largest Media Companies both seeing strong growth in DOOH sales

Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period.


Canada's Bell Media launches Ad Tech that Synchs Digital Billboards with Commercial Radio

Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor LEDs synced with ads on specific radio stations.


Sports brand Topper managed to stand out with a campaign that combined the innovation of DOOH and the effectiveness of Taggify's DSP platform.

Topper's campaign was deployed in key locations throughout Argentina, including the provinces of Buenos Aires, Tucumán, Córdoba, Mendoza, San Juan, Neuquén and the most important neighborhoods of the Federal Capital. This strategy allowed the campaign to become a national phenomenon, reaching a broad spectrum of consumers and generating a significant impact.



The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.