Unlocking the power of retail media: Tesco UK Retail Media joins WOO Europe Forum in Milan
Tesco, the UK's largest supermarket, is pioneering the growth of retail media with its partner dunnhumby, itself a pioneer in the use of data to power retail growth. Tesco UK Retail Media Partnerships and Digital Growth Director Simon Lonsdale brings his exclusive insights into retail media and the huge opportunities for Out of Home to the WOO's Europe Forum in Milan from November 4-6.
READ AND REGISTER »WOO EUROPE FORUM NOVEMBER 2024
Why the WOO Europe Forum in Milan is a rallying call for the Out of Home industry
"Creativity is the future of Out of Home," says WOO President Tom Goddard, "but almost as important is how we measure it and prove the impact we have for advertisers." Driving results from creativity is a key theme of the forthcoming WOO Europe Forum in Milan from November 4-6 and an exciting and comprehensive line-up of speakers from all sides of the OOH industry and the wider marketing community has been secured. FULL PROGRAMME AVAILABLE
CLICK HERE FOR FULL PROGRAMME AND FINAL REGISTRATIONS »WOO WEBINAR
VIOOH's State of the Nation 2024 Research - MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
MEMBERS CAN NOW DOWNLOAD THE VIDEO AND PRESENTATION SLIDES
WOO NEWS
Surge in new members for World Out of Home Organization
The World Out of Home Organization has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies.
READ »ENVIRONMENT AND SUSTAINABILITY
Marketers need to get ready for a post-greenwashing era
Advertising is about to change and sustainability claims will forever be impacted. New European laws coming into force in 2026 will see the end of woolly descriptors such as “nature-friendly” and “greener”, and in will come specific, provable claims that are more prosaic but also more accurate.
READ »
Sustainability in OOH advertising
Hills Advertising LLC’s Sami Al Mufleh explains why committing to eco-friendly practices and practicing sustainability has become essential rather than optional.
READ »OPINIONS
Some brands are turning to out-of-home to stand out during a noisy holiday season
With the election quickly approaching, some companies are facing more expensive digital ad rates as political candidates and retailers battle for Americans’ attention. In turn, some are trying to break away from the pack by also running analog holiday campaigns through out-of-home, direct mail and print.
Read More »Ex-oOh!media and Wildstone experts on the future of the outdoor industry
Noel Cook has a long history in Australia’s OOH market, having been at oOh!Media almost right from the start. Now the managing director of European OOH firm Wildstone, Cook is bringing the international expertise of the brand over into the local market. London-based Wildstone CEO Damian Cox and Cook spoke with Marketing about the future of the outdoor industry, the challenges, and the opportunities presented with the digitisation of the market.
READ »Opinion: B2B Brands See the Benefits of OOH
Out-of-Home (OOH) advertising is typically seen as the business-to-consumer (B2C) advertising medium. This is perhaps because traditionally OOH was associated with increasing consumer awareness, with posters and billboards strategically placed to attract the attention of as many consumer eyes as possible.
Read More »DATA AND MEASUREMENT
Out \ Look: 84% to shop across Black Friday & Cyber Monday
As the highly anticipated Black Friday Weekend approaches, kicking off on the 29th of November and continuing through Cyber Monday, brands are gearing up to capture consumer attention during this pivotal retail event.
Our latest iQ research with Ipsos B&A reveals that Outdoor advertising remains a powerful medium for influencing consumers’ purchasing decisions, especially during key shopping occasions like Black Friday.
Static Outdoor Not Growing? Think Again
It’s fashionable to say that static outdoor is flat and the future belongs to digital. Billboard Insider loves digital. We own a digital billboard has a 35% return on investment. But we take issue with the statement that static out of home is flat.
TECHNOLOGY
How Have AR-VR Technologies Helped in the Revival of the Digital Out of Home Industry?
In the age of consumerism, advertising has become an indispensable component of marketing strategies adopted by almost all companies in various end-use sectors. In the past few decades, especially after the rise of social media platforms, companies have transitioned toward online advertising to increase their sales and expand their operations globally.
Read More »PROGRAMMATIC AND AUTOMATION
Why aren't more Aussie marketers capitalising on global OOH strategies?
We are in the midst of an out-of-home (OOH) advertising transformation, driven by the advent of programmatic technology. Globally, brands are embracing programmatic digital out-of-home (DOOH) to deliver highly targeted, contextually relevant messages at scale.
Read More »Hypermedia Launches HMX pDOOH Platform
Hypermedia proudly announces the launch of its proprietary HMX pDOOH platform, granting Publicis Media Middle East (ME) – part of Publicis Groupe Middle East, the region’s leading communications and media agency holding company – first access to leverage the platform’s capabilities and enhance campaign delivery for its wide client portfolio.
Screenverse and Broadsign partner to maximize programmatic digital out-of-home opportunities
Digital out-of-home (DOOH) and programmatic DOOH (pDOOH) are transforming how advertisers reach people in the real world, unlocking real-time, data-driven ways to deliver powerful messages in dynamic spaces. As more brands turn to this flexible, targeted form of advertising, new innovators are leading the charge.
READ »COMPANY NEWS
LATAM's Largest CMS Provider Acquired
Brazil’s largest DooH media owner, Eletromidia, has acquired 4yousee, LATAM’s largest digital signage CMS and analytics platform, which has over 40,000 installed touchpoints. Eletromidia, previously the platform’s main customer, has now taken control of its primary supplier.
Read More »DOmedia Integrates with UniLED
DOmedia has partnered with UniLED Software, a leading digital out-of-home technology company. The collaboration sees UniLED’s award-winning delivery, verification, and analytics platform, UniLIVE, seamlessly integrated into the DOmedia ecosystem. Over $2 billion per year of OOH buying executed through DOmedia can now be automatically tracked, monitored, and independently verified through the UniLIVE platform, resulting in amazing insight into out-of-home campaign performance.
Read More »CCO will continue operations in Spain following JCDecaux's withdrawal from the acquisition deal
Clear Channel Outdoor Holdings, Inc. today announced that a subsidiary of JCDecaux SE has terminated the previously announced agreement to acquire the Company’s business in Spain after deciding to withdraw its regulatory filing with the Spanish National Markets and Competition Commission (the “CNMC”) in light of the commitments required by the CNMC.
Read More »Vistar Media Strengthens Retail Media Focus, Welcomes New Global Head of Retail Media
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced the appointment of Sean Cheyney as the company’s Head of Retail Media. In this newly created global role, Cheyney will lead Vistar’s retail media strategy, integrating the company’s industry-leading OOH solutions into the retail media ecosystem to enhance value for retailers, agency partners and brands.
READ »EVENTS
Key industry players gather to explore the immersive power of Out-of-Home media in Malaysia
KUALA LUMPUR, Oct 28 - IPG Mediabrands, the media holding company within the Interpublic Group of Companies, in partnership with Big Tree, Redberry, Seni Jaya & Vistar Media, hosted ‘Beyond Boundaries’, an event dedicated to exploring the future of outdoor experiences in Malaysia.
Read More »COUNTRY NEWS
Redefining the OOH landscape
Over the past year, Multiply Group has made substantial progress in the media sector as a result of its bullish growth strategy. Its objective is clear: it seeks to create an integrated media enterprise that offers best-in-class services and innovative solutions.
READ »Making the OOH case for Cape Town
Here’s why media planners and buyers need to reconsider their OOH media investment splits – and why the Western Cape currently presents such a compelling story.. At present, the chunkiest slice (66%) of media spend is allocated to Gauteng, with a few paltry crumbs (9%) directed towards the Western Cape. Yet this picturesque province is hungry, with the growth of the Mother City, in particular, set to shift the share of spend in the near future.
WOO GLOBAL DATABASE
The WOO global database holds all our information gathered on research, legislation, case studies and general industry data, organised by country. All documents are available for members to download in pdf format.
